Hotel Marketer

SEPTEMBER 10, 2023

While capabilities keep improving every day (and are far from perfect), that hasn’t stopped major consumer corporations from jumping on the bandwagon to experiment and tap into the amazing creativity, cost-savings and scale these tools can offer. In this article we…

Branding 86

Branding Scale Consumer Marketing Strategy 86

Hotel Business

AUGUST 28, 2024

Hospitality industry veteran Wendy Hoekwater has formed Net Growth Marketing LLC , a marketing and sales consulting firm specializing in scaling small- to mid-sized companies in hospitality, travel and tourism. I’ve gained a deep understanding of what drives success in this competitive market,” said Hoekwater. “At

Marketing 111

Marketing Market Digital Marketing Sales 111

MediaBoom

FEBRUARY 26, 2024

There has never been a better time to build a luxury brand than this. The global luxury goods market, a highly lucrative sector, is projected to grow significantly, at a CAGR of 4.4%, aiming to reach USD 510.06 If you’re looking to build a luxury brand, understanding this market’s dynamic growth and potential is essential.

Branding 98

Branding Digital Marketing Marketing Market 98

Hotel Speak

MARCH 3, 2025

By leveraging AI-driven automation and hyper-personalized communication at scale across Email, SMS, WhatsApp, and OTAs, Bookboost empowers hotel groups and brands to increase direct revenue and guest loyalty. said Willem Rabsztyn, CEO of Bookboost.

Hospitality 87

Hospitality Scale OTA Revenue 87

Hotel Business

SEPTEMBER 30, 2024

LeBlanc’s responsibilities will include focusing on cross-marketing strategies, fostering business development and collaborating closely with the investment teams to drive innovation and capture new opportunities, according to the company. Last year, he brought in Brian Cho as PPCI’s president last year.

Business 111

Business Real Estate Marketing Strategy Scale 111

Social Hospitality

FEBRUARY 13, 2024

Have you heard of unhinged marketing? Brands use this disruptive and unconventional approach to grab peoples’ attention and stand out amongst competitors. But it’s more than just a strategy; it’s a rebellious move where you ditch the rulebook to grab customer attention. What is Unhinged Marketing?

Marketing 130

Marketing Market Marketing Strategy Branding 130

Hotel Business

AUGUST 21, 2024

EDITION Hotels , a collection of one-of-a-kind hotels conceived through a collaboration between hotelier Ian Schrager and Marriott International , has appointed George Fleck as SVP/global brand leader. His tenure includes brand management, marketing and sales leadership roles around the world, including the Americas, Europe and Asia-Pacific.

Branding 52

Branding Sales Leadership Marketing Strategy Hotels 52

MediaBoom

JANUARY 31, 2024

Have you ever wondered what draws you irresistibly to luxury brand logos? From opulent jewelry emblems to exclusive fashion labels, luxury brands have mastered the art of visually conveying their exclusivity and uniqueness. Luxury brand logos are the epitome of visual elegance and sophistication.

Branding 82

Branding Digital Marketing Market Marketing 82

MediaBoom

JULY 19, 2023

But what exactly makes luxury travel brands so appealing? Luxury travel brands focus on fostering one-on-one relationships with clients with a greater emphasis on providing superior experiences. What Defines a Luxury Travel Brand When we think of luxury travel , our minds naturally lean toward images of opulence and style.

Branding 63

Branding Travel Services Marketing 63

Social Hospitality

FEBRUARY 26, 2024

Digital marketers can create compelling VR and AR experiences that will lead to memorable brand interactions. Additionally, tools for content creation, such as AI copywriting software , will help digital marketers streamline their processes and generate high-quality, relevant content at scale.

Digital Marketing 130

Digital Marketing Marketing Market Consumer 130

MediaBoom

APRIL 6, 2023

This is the power of a compelling brand story! But what exactly is a “story” for a brand, and how do you craft one that creates a deep emotional connection with your customers? So how do successful brands unlock the secrets of great storytelling to craft their identities and build long-term loyalty?

Branding 52

Branding Business Market Marketing 52

MediaBoom

MARCH 14, 2023

As a construction company, you have a lot to gain from incorporating digital marketing strategies. In this guide, we’re going to walk you through everything you need to know about how to create a strong digital marketing strategy for your construction business —even if you’re completely new to the concept.

Digital Marketing 94

Digital Marketing Construction Market Marketing 94

MediaBoom

JULY 25, 2023

Marketing of financial services are promotional tactics used in the finance and insurance sector to drive goals like increasing credibility and trust, brand awareness, lead gen, and customers. What is Marketing of Financial Services? Your marketing efforts should eventually generate a consistent flow of leads.

Services 87

Services Marketing Market Digital Marketing 87

MediaBoom

APRIL 24, 2023

Throughout the years, luxury brands have been able to successfully leverage their advertisements to appeal to their ideal clients. But how does it differ from traditional marketing strategies? With such a large target market, how do you create a thorough marketing strategy to reach them successfully?

Marketing 52

Marketing Market Marketing Strategy Digital Marketing 52

MediaBoom

MARCH 6, 2024

Benefits of this strategy include: Enhanced Credibility: UGC acts as a powerful form of social proof, increasing trust in your hotel. Greater Engagement: Encouraging guests to share their experiences fosters a sense of community and engagement with the brand. Master more hotel marketing basics with Mediaboom’s 10 expert strategies.

Market 94

Market Marketing Hotels Marketing Strategy 94

MediaBoom

OCTOBER 11, 2023

In actuality, these two marketing strategies can work in tandem to generate leads and prompt website traffic. PPC is a paid marketing strategy that includes purchasing ads to generate leads. PPC is a paid marketing strategy that includes purchasing ads to generate leads. What is PPC?

Marketing Strategy 85

Marketing Strategy Digital Marketing ROI Marketing 85

MediaBoom

NOVEMBER 14, 2023

This involves analyzing market trends and aligning them with your business goals. Additionally, engaging your current client base with tailored marketing strategies is fundamental for long-term growth and retention. Skillfully leveraging content marketing and social media ensures robust communication channels.

B2B 88

B2B Business Sales Marketing Strategy 88

Travelboom Marketing

MARCH 21, 2024

The benefits of CPC marketing for hotels shouldn’t be overlooked when strategizing for the future. If leveraged successfully, cost-per-click advertising can attract and retain customers , as well as introduce your brand to a new audience. Strengthened Brand Awareness CPC campaigns offer more for hotels than just clicks.

Market 52

Market Marketing Cost Per Click Marketing Strategy 52

Hotel Business

JULY 5, 2024

The Hospitality Sales and Marketing Association International (HSMAI) Americas recently held its first Commercial Strategy Conference, which took place from June 25-26, in Charlotte. Edelman, executive advisor, independent board member and HBS lecturer. Personalization is changing the way you compete,” Edelman shared.

Sales 64

Sales Marketing Market Intent 64

All Things Hospitality

SEPTEMBER 12, 2022

Become a pro at understanding marketing objectives to make more informed decisions for your business. Having a well-thought marketing strategy is vital for any business. Technology has dramatically changed the marketing landscape. Understanding your marketing strategy starts with understanding your objective.

Market 52

Market Marketing Marketing Strategy Branding 52

MediaBoom

APRIL 2, 2024

With the number of luxury home sales on the rise in a fiercely competitive market, having a quality luxury real estate marketing strategy is a must. In many ways, this form of cutting-edge integration has shifted the expectations of luxury buyers in the market. Let Mediaboom guide you. Schedule Your Free Consultation 4.

Real Estate 52

Real Estate Marketing Market Marketing Strategy 52

MediaBoom

MAY 30, 2024

With the aviation market size estimated to reach $396.15 And as the demand for air travel rises, so does the need for companies to invest in quality aviation content marketing strategies to keep up with competitors and drive growth. billion by 2029 , the demand for flights is greater than ever.

Market 52

Market Marketing Marketing Strategy Digital Marketing 52

MediaBoom

JULY 12, 2023

The real estate market is saturated with professionals vying for the same customer pool. But learning how to generate leads can help distinguish your brand and nudge prospects to choose you over your competitors. This can enhance your brand visibility in a much more impactful way than organic content.

Real Estate 87

Real Estate Sales Business Marketing 87

MediaBoom

MAY 27, 2024

If you work in the aviation industry, you might be wondering if having a comprehensive email marketing strategy can provide your company with new opportunities and better customer retention. On the other hand, 65% of business buyers say they’d rather switch brands than continue receiving impersonal communications.

Email Marketing 52

Email Marketing Market Marketing Digital Marketing 52

Boutique Hotel News

MARCH 6, 2023

Judi Blakeburn , brand director, Another Place , Watergate Bay and Beach Retreats [FC] With a career spent in hospitality marketing, Blakeburn is an expert on both the sector and the role of marketing in medium-sized businesses, and is a passionate advocate of the importance of brand and marketing at board level.

Real Estate 101

Real Estate Hospitality Construction Management 101

MediaBoom

MARCH 14, 2024

Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Elevate Your Luxury Brand Today Schedule Your Free Consultation Seeking to elevate your luxury business? Secure your exclusive, free consultation with our luxury marketing experts today. Let Mediaboom guide you.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

MediaBoom

JUNE 2, 2023

Negative articles and bad reviews don’t mean the end of your business, but they could damage your brand’s reputation substantially. Online reputation repair refers to the process of managing, monitoring, and improving the online reputation and image of a brand. What is Online Reputation Repair? Schedule Your Free Consultation 4.

Consumer 90

Consumer Business Services Branding 90

Lure Agency

AUGUST 30, 2023

Scaling Up Strategies for Hotel Vendors and Suppliers In today’s fast-paced and ever-evolving hospitality industry, a hotel vendor hoping to stand out from the competition is more critical than ever, but not a Mission Impossible. ” YOU MAY ALSO ENJOY: Choosing a Marketing Agency Partner?

Market 52

Market Marketing Hospitality Scale 52

MediaBoom

JULY 31, 2024

Digital SEO experts can provide services such as keyword research, SEO audits, technical and local SEO, link building, and content marketing. Hiring a digital SEO team can strengthen your brand authority, increase lead gen, and generate more organic traffic. That’s a large potential audience you can reach through video marketing.

Services 90

Services Sales Marketing Market 90

Little Hotelier

AUGUST 29, 2023

Dedicating a proportion of your budget towards signs will improve walk-in bookings and give your B&B brand a facelift. With their scale and global reach OTAs provide hotels with a cost-effective way to increase bookings on a pay-per-performance basis. Look to hire staff that will take over your least productive tasks.

ROI 98

ROI Hotels Average Length of Stay Revenue 98

MediaBoom

JUNE 19, 2023

The luxury watch market is increasingly competitive as new players leverage on new designs and technology to compete with long-established brands. So brands have turned to different strategies all aimed at communicating unique aspects of their products or brand.

Digital Marketing 71

Digital Marketing Branding Shopping Marketing 71

MediaBoom

DECEMBER 15, 2023

But because it has the potential to improve visibility, establish credibility, increase brand awareness, and drive traffic, you must get familiar with its many approaches. It can improve your brand’s credibility, decrease bounce rate, boost content marketing, emphasize customer service, and keep users engaged. You’re not alone.

Digital Marketing 84

Digital Marketing Marketing Market Business 84

Lure Agency

MARCH 7, 2023

On the InnSync Show, Cory Falter and Teresa Winfield of Pan Pacific Seattle recently discussed how hotel sales teams could ensure better leads through relationship marketing strategies. What is Relationship Marketing? The Basic Elements of Relationship Marketing There are four basic elements of relationship marketing.

Marketing 52

Marketing Market Marketing Strategy Sales 52

MediaBoom

NOVEMBER 3, 2023

So, how can you boost your digital marketing strategy for your travel website? This digital marketing strategy emphasizes target keywords, website speed, and user experience. Furthermore, blog posts provide valuable insight for visitors that enhances your brand. How did you feel? Why is SEO Important in Tourism?

Travel 91

Travel Digital Marketing Marketing Market 91

eZee Absolute

FEBRUARY 15, 2024

Let’s dive into the nitty-gritty of metasearch marketing and explore strategies to make your hotel stand out in this digital matchmaking game. Now that you see the endless benefits, let’s dive into how metasearch engines can transform your hotel’s marketing game.

Market 52

Market Marketing Email Marketing Marketing Strategy 52

eZee Absolute

SEPTEMBER 30, 2022

I am listing below the prime OTAs in the hotel industry that can promote your hotel on a larger scale to drive maximum bookings. Here is a little more: If you list your property on E-dreams ODIGEO you can leverage the opportunity of getting exposure through 3 more international brands along with eDreams - Opodo, GoVoyages, and Travellink.

OTA 85

OTA Hotels Accommodation Consumer 85

Hotelier Magazine

MAY 20, 2024

By Nicole Di Tomasso A hotel’s breakfast program, once considered a mere convenience, is now recognized as strategic profit centre that significantly influences guest experience, revenue generation and brand differentiation. We see most of our guests pop in for breakfast to get their day setup.” “At

Hotels 52

Hotels Revenue Operations Services 52