Remove Branding Remove Marketing Remove OTA
article thumbnail

Can ChatGPT Replace Human-Created Hotel Marketing Content?

Hospitality Net

Any marketing content that describes your product - in this case your hotel - must be original, authentic, enticing and believable. Your marketing content should tell a consistent "story" about your hotel’s value proposition and brand, and inspire travelers to consider and eventually book your property. This is marketing 101.

Market 189
article thumbnail

Isn’t It Time We Were More Direct?!

Hospitality Net

Wondering if it’s even possible for non-branded properties without massive marketing budgets to beat the OTAs at their own game, and drive more bookings to their website? Are you struggling to win the direct booking “war”?

OTA 234
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The hidden cost of rate disparity: OTAs undercutting hotels responsible for 50% rise in Cost Per Click (CPC)

Hotel Speak

Houston TX, January 15, 2025 Hotels that allow Online Travel Agents (OTAs) to undercut their rates pay nearly 50% more for PPC leads, new research has revealed. OTAs increase their bids on branded searches when they know they can offer travelers the best price. The increased cost is driven by competition.

article thumbnail

OTA & Direct Booking: Finding The Right Balance

STAAH

Finding the right balance between OTAs and direct bookings is a crucial strategy for hotels and accommodation providers for success. On one side, you have OTAs (online travel agents) that are vital distribution partners to liquidate unsold inventory and put heads in beds. There are some distinct advantages of partnering with OTAs.

OTA 90
article thumbnail

Wellness Floors as a Steppingstone for Enhanced Mixed Use Revenues

Hospitality Net

The core revenue stream for every hotel brand will always be heads in beds. With the OTAs, metasearch, short-term rentals and a litany of other travel resources, guests have near-endless optionality for accommodations.

Revenue 189
article thumbnail

How To Select The Right OTAs For Your Hotel - A Comprehensive Guide

Hotelogix

The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel.

OTA 107
article thumbnail

The Most Profitable Marketing Channels for Hotels

Travelboom Marketing

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere. Check out the top benefits of CPC marketing for hotels.

Market 97