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Any marketing content that describes your product - in this case your hotel - must be original, authentic, enticing and believable. Your marketing content should tell a consistent "story" about your hotel’s value proposition and brand, and inspire travelers to consider and eventually book your property. This is marketing 101.
Wondering if it’s even possible for non-branded properties without massive marketing budgets to beat the OTAs at their own game, and drive more bookings to their website? Are you struggling to win the direct booking “war”?
Houston TX, January 15, 2025 Hotels that allow Online Travel Agents (OTAs) to undercut their rates pay nearly 50% more for PPC leads, new research has revealed. OTAs increase their bids on branded searches when they know they can offer travelers the best price. The increased cost is driven by competition.
Finding the right balance between OTAs and direct bookings is a crucial strategy for hotels and accommodation providers for success. On one side, you have OTAs (online travel agents) that are vital distribution partners to liquidate unsold inventory and put heads in beds. There are some distinct advantages of partnering with OTAs.
The core revenue stream for every hotel brand will always be heads in beds. With the OTAs, metasearch, short-term rentals and a litany of other travel resources, guests have near-endless optionality for accommodations.
The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel.
Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere. Check out the top benefits of CPC marketing for hotels.
Hotelchamp announces that Hotel Casa Amsterdam has become the first hotel in the Dutch market to implement the brand-new Hotelchamp Booking Engine. The new Booking Engine delivers an OTA-like user experience, giving hoteliers greater control over their website traffic and elevating the guest journey from browsing to booking.
And there’s no hiding that Online Travel Agents (OTAs) are a major source for optimizing their online booking flow. It is observed that OTAs control approximately 2/3rd of all online bookings. But hoteliers often get muddled among various OTA platforms and miss out on the best ones. Top 10 OTAs to Drive Maximum Bookings.
Listing your short-term rentals on Online Travel Agencies (OTAs) can amplify your visibility and attract potential guests, a phenomenon known as the Billboard Effect. As customers come to OTAs with specific desires, it’s crucial for hosts to meet and even exceed the expectations of prospective guests. Competitive pricing.
What makes some hospitality brands unforgettable while others fade into the background? Hospitality branding is the process of creating a distinctive identity for hospitality brands to foster guest loyalty and enhance experiences. It’s about more than just a logo—your brand represents the promise of an exceptional experience.
The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. In fact, the extra investment driving this change is making itself felt in other ways too. from $0.16
As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget. OTAs: At TravelBoom we like to think of the OTAs as a new business tool, not a set-and-forget way to fill empty rooms.
Global cloud-based market intelligence provider OTA Insight has rebranded to Lighthouse. “Our capabilities and vision have outgrown the OTA Insight name,” said Sean Fitzpatrick, CEO. The post OTA Insight rebrands as Lighthouse appeared first on hotelbusiness.com.
What is hotel influencer marketing? Hotel influencer marketing involves collaborating with influencers—individuals with a strong online presence and a loyal following—to promote your hotel. Influencer marketing has become a powerful tool in the hotel industry, helping hotels connect with their audience through authentic voices.
A strong hotel brand is the cornerstone of enduring success. In fact, a strong brand can increase revenue by up to 23%. Investing in hotel branding is a strategic decision that can yield substantial returns. A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and market share.
The travel industry has undergone many changes in recent years, and one area that’s constantly evolving is the world of Online Travel Agencies (OTAs). As we step into 2024, it’s clear that OTAs are not slowing down regarding innovation. Let’s dive into the top trends shaping the OTA landscape in 2024.
To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers. This adds authenticity and depth to your brand.
Feeling the pinch of OTA commissions? One way to drive direct business at a generally lower acquisition cost is through affiliate marketing, a powerful alternative to reclaim direct bookings and build stronger guest relationships. Make use of affiliate marketing platforms that provide detailed analytics and reporting.
What is hotel content marketing? Hotel content marketing aims to attract and retain customers by offering them assets that they find informative, entertaining or otherwise useful. Familiarity builds over time, and when the customer is looking for a specific product or service, that brand will be front of mind.
Online Travel Agents for hotels or OTAs serve as important distribution channels for hotels. They play a pivotal role in marketing and selling rooms. OTAs are online platforms or websites that sell hotel rooms to customers. An excellent marketing strategy incorporates OTAs to boost sales and revenue.
Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings.
How do you make marketing for hospitality and tourism successful? Hospitality and tourism marketing is the strategic process of creating demand and building a strong brand for products and services within the travel industry. There’s lots more information you need to know ahead of launching your marketing campaign.
By Eric Alister It goes without saying that Artificial Intelligence (AI) has unveiled to hotel and online-travel agency (OTA) brands the hidden powers of customer data collection for increasing operational efficiency and revenue. hotels are affiliated with approximately 328 brands. But thats not where the story ends.
Do you find yourself asking the same hotel digital marketing questions over and over again? Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! Does call tracking matter for hotel marketing?
With restrictions to third-party data and new AI tools, lodging operators must familiarize themselves with the different hotel market trends and strategies to stand out from the crowd. Here, we look at how the travel landscape is evolving and the latest trends to shape your marketing strategies this year.
Google delays depreciation of 3rd party cookies (again) Brands and advertisers now have some extra time to prepare for the demise of 3rd party cookies. Our founder, Scott van Hartesvelt, discusses the battle against OTAs for direct bookings and one channel that could boost your hotel’s success. Learn more here.
What is hotel social media marketing? Hotel social media marketing is the use of social media platforms to advertise your hotel brand and engage with potential and current guests. This blog will take you through everything you need to know to start succeeding with hotel social media marketing.
Hoteliers often face the decision of whether to focus on direct bookings through their website or rely on Online Travel Agencies (OTAs) to fill rooms. Despite the rising popularity of OTAs, direct bookings continue to hold their own in the competitive landscape.
Careful market segmentation in the hotel industry is a catalyst for understanding these differences and acting on them. This blog provides an introduction to hotel market segments, including practical help to identify a hotel’s ideal target segments and tips on attracting guests in a chosen segment. What is hotel market segmentation?
Hotel Marketing is only effective if the execution is done right. The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. A planned approach to marketing helps you to set clear objective s. Find out more here.
There are several types of hospitality technology solutions that are available in the market. Channel Manager A channel manager is a software that helps you distribute/update your hotel’s rooms and rates on all the connected Online Travel Agencies (OTA). For example, you sell your rooms on 5 OTAs.
Reaffirming the value of having a diversified hotel distribution strategy, the list once again features a range of both B2B and household consumer channels from OTAs to hotel websites, wholesalers and global distribution systems. Vietnam is among the newest markets STAAH entered.
What is bed and breakfast marketing? Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. However, bed and breakfast marketing can be very challenging at times, for a few reasons: 1.
Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.
The benefits of CPC marketing for hotels shouldn’t be overlooked when strategizing for the future. If leveraged successfully, cost-per-click advertising can attract and retain customers , as well as introduce your brand to a new audience. Plus, when you use mobile PPC ads , you can reach customers anywhere.
And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Another key difference between metasearch sites and OTAs is the booking model.
If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy. Or, consider hiring a knowledgeable intern at a lesser rate.
Having an effective marketing plan comes into hand to help you drive more bookings. To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. Your target audience should define which channels you advertise on and which OTAs you partner with.
Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. A r obust local SEO strategy helps travelers find your hotel when they’re searching for accommodations in your vicinity, making it a critical component of your digital marketing efforts. Let Mediaboom guide you.
Hotels have worked with third parties such as airlines, travel agents, online travel agents (OTAs) and the Global Distribution System (GDS) for decades. The dynamic landscape of hotel distribution offers numerous opportunities for hotels to maximise their market presence and profitability.
Boyes, Ryan and Alchin sat down with HM to discuss the evolution of the Australian hotel market, changing perceptions of the independent management model, and goals for the future. Often the discussion centres around the brand, what it offers, and the investment required, but it is lacking that investor return piece.
For steps on how to Add Country Rates via STAAH click here OTA Promotions OTA promotion feature allows a property to set up promotions on Booking.com via the MAX extranet. This feature supports creating NEW promotions created in the MAX extranet, and option to pull existing promotions created on OTA extranet.
In the fast-paced hotel industry, understanding the preferences of travelers from various regions is key to thriving in a competitive market. China, with its vast and diverse culture, represents a significant market for hotels seeking to attract global guests. One of the OTAs, CTrip, has over 160 million app downloads.
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