Remove Branding Remove Real Estate Remove Scale
article thumbnail

‘The brand is back’: Sofitel CEO Maud Bailly reveals grand plans for luxury brand at the reopening of a Sydney icon

Hotel Management

Accor’s French luxury brand Sofitel is set to expand and upgrade its network of hotels in Australia and New Zealand among 30 destinations globally in the coming years as the brand seeks to win favour with guests and owners 60 years on from its launch. “We It’s a powerful luxury brand. We have 51 brands in Accor portfolio.

Branding 276
article thumbnail

‘The brand is back’: Sofitel CEO Maud Bailly reveals ambitious plans for luxury brand at the reopening of a Sydney icon

Hotel Management

Accor’s French luxury brand Sofitel is set to expand and upgrade its network of hotels in Australia and New Zealand among 30 destinations globally in the coming years as the brand seeks to win favour with guests and owners 60 years on from its launch. “We It’s a powerful luxury brand. We have 51 brands in Accor portfolio.

Branding 246
article thumbnail

‘End of an era’: Hyatt Regency Perth to close next month as owner eyes new hospitality direction

Hotel Management

Hyatt is honoured to have been the chosen brand for the iconic Hyatt Regency Perth for the past 36 years, serving as one of the city’s first international hotels and being an integral part of the local Perth community. “We

Closing 264