Branding, Retail and Target Marketing

Exclusive: Veriu Group CEO talks Collingwood success, mixed-use developments, office conversions and more

Hotel Management

DECEMBER 20, 2023

Veriu Collingwood is part of a mixed-use development with 95 studio apartments operating under the Veriu brand and 45 Built to Sell luxury residential apartments above us, which Tim Gurner has developed under the Atelier brand. A lot of the target [market] was around project-focused corporate opportunity. It is a mix.

Construction

Construction Shopping Pipeline Occupancy

8 Marketing Tips for Small Businesses

Social Hospitality

MARCH 6, 2023

Incentivize Your Customers Incentivization is a common marketing tool used in many retail industries through events like Black Friday. Pay Attention To Your Brand The marketplace is crowded. Developing a strong brand identity is one way to ensure you stand out. These events encourage customers to shop and promote sales.

Small Business

Small Business Business Market Marketing

Transforming Guest Experiences to Drive More Revenue

STAAH

MAY 28, 2024

5) Retail Offerings Gift shops, boutiques, and even online stores selling branded merchandise, local crafts, or travel essentials can attract guest purchases. Market Effectively: Use targeted marketing campaigns to promote ancillary services to both current guests and potential visitors.

Ancillary Revenue

Ancillary Revenue Revenue Services Events

Luxury Brand Identity – Key Strategies for Standing Out

MediaBoom

MAY 3, 2024

In 2024, Bain & Company reports 70% of luxury consumers prioritize brands reflecting their values. What Defines Luxury Brand Identity? Luxury brand identity is the deliberate shaping of how you wish to be perceived—encompassing associations, positioning, and brand personality.

Branding

Branding Consumer Business Marketing

Your complete guide to hotel market segmentation

SiteMinder

SEPTEMBER 26, 2022

STR : The global supplier of weekly benchmarking data to the hotel industry also provides market segmentation insights divided into three segments. Transient (including most retail, discounted and negotiated rates), group and contracted business are separated by their reporting guidelines.

Hotel Marketing

Hotel Marketing Market Marketing Fair Share

How to start a hotel business plan

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business

Business Revenue Hotels Occupancy

30 Outstanding Commercial Real Estate Website Designs to Inspire You

MediaBoom

MARCH 12, 2024

Effective design blends aesthetics with functionality, offering intuitive navigation, high-quality visuals, and detailed property information to deliver a user-friendly experience for potential clients searching for office space, retail locations, or industrial buildings. Looking to bring personality to your own brand?

Real Estate

Real Estate Marketing Market Business

5 best revenue management consulting companies and services

Little Hotelier

FEBRUARY 25, 2024

In terms of hotel revenue management consulting, this guidance usually takes the form of more effective pricing – identifying and setting room rates that are alluring to your target market and result in more bookings, while maximising the amount you earn from each booking. Benchmarking against the market and key competitors.

Revenue Management

Revenue Management Revenue Services Management

How to attract the right guests with hotel market segmentation (step-by-step guide)

Cloudbeds

MARCH 20, 2023

This quality sets apart boutique hotels, inns, hostels, and B&Bs from large hotels and big-brand competitors. Wholesalers resell rooms to third-party retailers like tour companies, travel agencies, and OTAs, who in turn sell the rooms to travelers. Personalization comes from knowing your guests.

Hotel Marketing

Hotel Marketing Marketing Market Average Daily Rate

Market segmentation is a key piece of revenue management

Hotelier Magazine

DECEMBER 17, 2024

Armed with this knowledge, along with guests travel intentions, preferred dates of stay, and even age range, gender and place of origin, hoteliers create packages and promotions that drive direct bookings, while enhancing brand recognition and maximizing revenue along the way.

Revenue Management

Revenue Management Revenue Market Marketing

Hotel Management: Meaning, Types, and Operations

SiteMinder

JANUARY 8, 2024

Referrals and return business If your guests give you positive feedback on completion of their stay, encourage them to share their experience with family and friends, online review sites and on social media to drive more bookings and brand awareness. Build relationships with guests Develop a better rapport with your target market segment.

Operations

Operations Management OTA Hotels

What is hotel metasearch marketing? The complete guide for lodging properties

Cloudbeds

JANUARY 10, 2025

You can promote higher-category rooms, packages, and amenities that may not be available on OTAs, as well as additional on-property services like the restaurant, bar, retail, spa, and activities. Target active trip planners. Today, Skyscanner is used by 100 million people per month in 52 markets and is available in over 30 languages.

Cost Per Click

Cost Per Click Market Marketing OTA

Everything you need to know about a hotel PMS and what it does

SiteMinder

OCTOBER 11, 2022

Develop a better rapport with your target market segment. Hotel management software not only benefits returning guests but the technology will allow you to reach out to new markets that would not have discovered your brand. Loyal guests that have stayed in your property a few times will appreciate the improved experience.

Hotels

Hotels Management Revenue Management Revenue

Hotel Management: Meaning, Types, and Operations

SiteMinder

JANUARY 8, 2024

Referrals and return business If your guests give you positive feedback on completion of their stay, encourage them to share their experience with family and friends, online review sites and on social media to drive more bookings and brand awareness. Build relationships with guests Develop a better rapport with your target market segment.

Operations

Operations Management OTA Hotels

Hotel Sales Focus

Exclusive: Veriu Group CEO talks Collingwood success, mixed-use developments, office conversions and more

8 Marketing Tips for Small Businesses

Trending Sources

Transforming Guest Experiences to Drive More Revenue

Luxury Brand Identity – Key Strategies for Standing Out

Your complete guide to hotel market segmentation

How to start a hotel business plan

30 Outstanding Commercial Real Estate Website Designs to Inspire You

5 best revenue management consulting companies and services

How to attract the right guests with hotel market segmentation (step-by-step guide)

Market segmentation is a key piece of revenue management

Hotel Management: Meaning, Types, and Operations

What is hotel metasearch marketing? The complete guide for lodging properties

Everything you need to know about a hotel PMS and what it does

Hotel Management: Meaning, Types, and Operations

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