Sourcing for Sustainability: The ROI Justifies Staying Abreast of a Rapidly Evolving Marketplace
Lodging
AUGUST 13, 2024
The starting point for sustainability in the hotel industry is the goals set by owners, brands, and management companies.
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Lodging
AUGUST 13, 2024
The starting point for sustainability in the hotel industry is the goals set by owners, brands, and management companies.
Social Hospitality
AUGUST 7, 2024
This blog post will discuss all the actionable budgeting tips for maximizing ROI in social media advertising campaigns. Suppose you want to partner with a famous influencer to maximize your reach and ROI. For instance, consider allocating a budget to grow your follower base to increase brand awareness.
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Social Hospitality
JUNE 11, 2024
However, more than simply creating ads is required; they must be strategically optimized for better ROI. For instance, a fitness brand can target individuals interested in health and wellness, ensuring their message resonates more effectively with the audience. With over 2.8
Hospitality Net
MAY 29, 2023
In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate’s CRO, and Tom Luersen, President of CoralTree Hospitality, turn their attention toward storytelling and how hoteliers can incorporate unique brand details into the guest experience.
Intelity
JUNE 22, 2023
Discover how you can increase your hotel ROI, while you’re maximizing revenue by choosing the right hotel technology Maximizing revenue and increasing ROI — it’s every business owner’s dream. This eliminates the need to staff an employee to answer room service phone calls, improving the hotel’s ROI. Then, request a demo today.
Lodging
DECEMBER 18, 2023
SHANGHAI, China—IHG Hotels & Resorts recently announced Holiday Inn Express has surpassed 500 hotels in operation and pipeline in Greater China, marking a milestone for the upper midscale brand. Leveraging its offerings in ROI for owners, Holiday Inn Express has garnered attention from owners and investors since entering the market.
Hotel Financial Coach Blog
MARCH 26, 2023
The problem is people do not want to work for a company, owner or brand that is not loyal to them. That is because the brands had a vision driven by a commitment to service and their people. Back then the major brands were still predominantly owner operators and the name on the door was the name on your paycheck.
MediaBoom
MARCH 30, 2023
High-ticket digital marketing provides a proven formula for brands and marketing agencies looking to sell high-priced products and services while preventing brands from losing out on sales to low-cost providers. This combined with a good digital marketing strategy translates to greater ROI prospects.
MediaBoom
AUGUST 6, 2024
A strong hotel brand is the cornerstone of enduring success. In fact, a strong brand can increase revenue by up to 23%. Investing in hotel branding is a strategic decision that can yield substantial returns. A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and market share.
Hotel Business
OCTOBER 17, 2023
Moreover, a strong safety culture can differentiate the hotel from a saturated market, attracting a broader clientele, especially socially conscious travelers, thus ensuring higher returns and a strengthened brand. The post Web Exclusive: ROI of keeping employees safe appeared first on hotelbusiness.com. What do you offer hotels?
MediaBoom
APRIL 23, 2024
In 2024, as it remains crucial to captivate the attention of the 67% of consumers , mastering the craft of copywriting for luxury brands emerges as an art form. In fact, copywriting can increase brand awareness while also highlighting your brand voice and image, resulting in brand loyalty. Words have power. Name sells.
Hospitality Net
DECEMBER 18, 2023
IHG Hotels and Resorts recently announced Holiday Inn Express has surpassed 500 hotels in operation and pipeline in Greater China, marking a significant milestone for the upper midscale brand.
Social Tables
OCTOBER 21, 2016
Here are four unique ways that event professionals can increase sponsor ROI, and, in turn, increase sponsorship retention to secure their support for years to come. For more tips on improving event ROI, read our latest report. At the end of the day, the most basic reason marketers choose to sponsor events is to build their brand.
MediaBoom
FEBRUARY 22, 2024
Luxury brands rely heavily on reputation, and by optimizing online visibility through strategies like SEO, content production, and storytelling, they can enhance perception and trust in the eyes of potential customers. So, how can you compete with the top brands in the affluent market and stay ahead of the competition?
MediaBoom
JULY 16, 2024
As email usage continues to climb, with over 361 billion emails expected to be sent per day in 2024, the relevance of email marketing for luxury brands becomes increasingly significant. Tech Advancements in Luxury Email Marketing The email marketing landscape for luxury brands is evolving rapidly with new technologies and trends.
MediaBoom
MARCH 15, 2024
Nowadays, luxury brands face the unique challenge of maintaining exclusivity while expanding their reach to the discerning online shopper. Digital marketing for luxury brands encompasses a tailored set of strategic initiatives aimed at elevating the brand’s online presence and captivating discerning consumers.
BCV
APRIL 6, 2021
Given this enthusiasm, hotels have a unique opportunity to tap into evolving consumer behaviors to authentically and effectively reach desired target audiences and create lasting ROI. While these findings are extremely encouraging, understanding how to communicate and market to desired audiences is key for hotels.
MediaBoom
FEBRUARY 23, 2024
Do you know what your luxury brand’s target audience truly desires? Understanding your target audience is crucial in order to stand out in the competitive world of luxury brands. They value the impeccable quality, attention to detail, and the aspirational status that high-end brands represent.
BCV
APRIL 22, 2022
It’s powerful tech that allows you to improve your Facebook ad conversion rate and get a better ROI. Measure the Results of Your Ads: By measuring what happens when people see your ads, the Facebook pixel is the only way to measure true return on investment (ROI) and the effect social media advertising has on your business.
Little Hotelier
MARCH 7, 2023
In order to continue to attract guests, you need a strong brand to stand out. A clever hotel branding strategy is particularly important online, where almost all travellers now find and book their next stay. Why is brand differentiation important? But that’s easier said than done.
MediaBoom
APRIL 11, 2024
In a world of ever-evolving marketing trends, email remains a powerful tool for luxury brands. Email marketing for luxury brands is a strategic tool to enhance brand prestige, deeply engage affluent customers, and increase sales. In this article, we discuss strategies for growing your luxury brand’s email list.
Hospitality Tech
MAY 17, 2023
Amperity customers activate 10 billion unified customer profiles daily to leading ad platforms to help brands improve match rates and increase return on ad spend.
Hospitality Tech
MAY 17, 2023
Amperity customers activate 10 billion unified customer profiles daily to leading ad platforms to help brands improve match rates and increase return on ad spend.
The Hotels Network Blog
MAY 4, 2023
According to Insider Intelligence and eMarketers , "Email marketing consistently generates the best ROI when compared to social media, influencer marketing, and the like." Email marketing is one of the most effective marketing weapons in the hotel industry - and for good reason.
MediaBoom
NOVEMBER 16, 2023
These brands, with their rich histories and unique watchmaking philosophies, have achieved horological excellence. And – If you’re interested in more luxury brand rankings – don’t miss our other article featuring our top selection of luxury brand ranking. Luxury Brand Ranking Country Website 1.
Hospitality Tech
JULY 26, 2023
Phrasee’s generative AI platform helps Accor connect long-term business goals with data-driven, on-brand marketing messages across the digital customer journey.
Hotel Management
SEPTEMBER 19, 2024
We focus on sustainable growth that maximises value and ROI for our partners. We have also developed a clear brand architecture, offering powerful and differentiated products and experiences that remain relevant across global markets. Each step is strategic, leveraging our exclusive channels to ensure tangible benefits for our owners.
Social Hospitality
MARCH 27, 2023
They allow brands to reach potential customers on the world’s largest online marketplace. Sponsored Products, Sponsored Brands, and Sponsored Display ads are some of the various advertising formats that marketers can use to target customers based on their search terms, interests, and behaviors.
Hotel Business
OCTOBER 25, 2023
The event brought more than 100 hospitality industry executives together to discuss a wide array of topics, including best management practices, current market trends and Wyndham’s newest extended-stay brand, ECHO Suites.
In1solutions
MAY 2, 2024
Whether your property is big or small, investing time and money in digital advertising is an impactful way to spread brand awareness. Along with our sister company, The Brand Mix, we have accrued decades of experience in the digital marketing realm. Find out more about promoting your brand with us by getting in touch!
MediaBoom
JULY 20, 2023
Video ads are a tool marketers have relied on in growing numbers to increase their brand and audience. More so, 92 percent of the marketers surveyed correlated a better ROI with the use of video ads. Brand Awareness A video can act as a succinct introduction to a brand when posted on a social media platform or website.
Social Hospitality
SEPTEMBER 10, 2023
These insights can help you achieve higher levels of productivity, improve your marketing ROI, and help you turn more highly qualified leads into guests. Chatbots can boost your brand value , too, by giving potential customers an immediate touch point when they land on your website. VR is no longer a gimmick.
MediaBoom
APRIL 24, 2024
A Google Ads cost calculator can help you optimize your spend, maximize ROI, and stop wasting money. Our easy-to-use Google Ads Cost Calculator tool provides the insights you need to optimize spend, maximize ROI, and eliminate wasted clicks. Experiment with different budgets to see how they impact your projected ROI.
MediaBoom
AUGUST 23, 2024
It involves crafting a compelling brand narrative, understanding guest preferences, and delivering targeted messages across multiple channels. The ultimate goal is to create a strong brand identity, generate demand, and maximize occupancy rates. Core Values, Mission, and Vision: These are the foundational pillars of your brand.
Hotel Business
JULY 25, 2023
Wyndham Hotels & Resorts has signed 60 new hotels for its ECHO Suites Extended Stay by Wyndham brand, including what will be the brand’s first hotels in Canada. The result is a brand that resonates as strongly with hotel developers as it will with guests. The post Wyndham signs 60 new ECHO Suites across U.S.,
Hotelier Magazine
APRIL 4, 2024
Other key factors include how long you want to hold the investment, branding and whether you plan to operate the hotel or bring in a management company. The exit strategy depends on the developer or owner’s vision — whether you’re going to invest in it; whether you’re going to brand, re-brand, de-flag,” Rosszell elaborates. “It
Hospitality Net
APRIL 16, 2024
Return on Investment (ROI) has always been an important indicator of financial success - and for many businesses, the sole indicator. While it’s certainly a vital tool for decision-making and strategic planning, the meaning of ROI is expanding beyond just monetary returns - and how it’s measured is changing.
MediaBoom
JUNE 27, 2024
Determine whether you aim to increase direct bookings, boost brand awareness, or attract high-value guests. Consider factors like the cost-per-click (CPC) in your market and the potential return on investment (ROI). Elevate Your Luxury Brand Today Schedule Your Free Consultation Seeking to elevate your luxury business?
Travelboom Marketing
MARCH 21, 2024
If leveraged successfully, cost-per-click advertising can attract and retain customers , as well as introduce your brand to a new audience. Increase Direct Bookings One of the top benefits of CPC marketing for hotels is the compatibility with the property’s booking engine, allowing people to seamlessly book directly with the brand.
Little Hotelier
AUGUST 29, 2023
The aim is to generate a hotel return on investment (or hotel ROI); money that you can either reinvest in the business or extract as profit. A hotel investment that delivers the goods Little Hotelier’s all-in-one booking and hotel management software can deliver an incredible ROI for your small, independent hotel: up to 63x!
Hotel Business
OCTOBER 16, 2023
Elegant Hotel Collection has entered the luxury soft brand market, launching with 25 luxury hotels, targeting 50 properties globally by summer 2024. All Elegant properties have been selected to embody the five elements of the Elegant brand: Hospitality, Authenticity, Inclusivity, Innovation and Sustainability.
In1solutions
JUNE 20, 2024
Reach new customers, increase footfall, and boost brand awareness. There are countless ways in which offering gift cards expands your customer base, increases footfall, and grows your brand. In both instances, you’re reaching a brand new audience. Tracking, reporting, and marketing insights. Feeling inspired?
Cvent
MAY 16, 2022
Build the perfect event Websites that turn visitors into registrants Our built-in site designer helps you easily build beautifully branded event websites that attract audiences for any type of event you're hosting. From first-time attendees to VIPs, our scalable event registration software is ideal for customized experiences.
Cvent
JULY 5, 2022
Cvent Budget Management ensures full visibility and accurate collection of spend info, leading to actionable reporting into your ROI. Standardize workflows Promote Automate tasks and campaigns, build awareness, and promote your brand, all from one centralized place.
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