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The link between brand storytelling and guest loyalty

Hospitality Net

In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate’s CRO, and Tom Luersen, President of CoralTree Hospitality, turn their attention toward storytelling and how hoteliers can incorporate unique brand details into the guest experience.

Branding 189
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Hotel investment: What is a good hotel ROI?

Little Hotelier

The aim is to generate a hotel return on investment (or hotel ROI); money that you can either reinvest in the business or extract as profit. A hotel investment that delivers the goods Little Hotelier’s all-in-one booking and hotel management software can deliver an incredible ROI for your small, independent hotel: up to 63x!

ROI 98
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Hotel Branding – 14 Strategies to Boost Your Brand Identity

MediaBoom

A strong hotel brand is the cornerstone of enduring success. In fact, a strong brand can increase revenue by up to 23%. Investing in hotel branding is a strategic decision that can yield substantial returns. A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and market share.

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22 Tailored Digital Marketing Strategies for Luxury Brands

MediaBoom

Nowadays, luxury brands face the unique challenge of maintaining exclusivity while expanding their reach to the discerning online shopper. Digital marketing for luxury brands encompasses a tailored set of strategic initiatives aimed at elevating the brand’s online presence and captivating discerning consumers.

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Event Budget Trends 2017: Cloudy with a Chance of Inconsistency?

Social Tables

The success of events like these is causing a growing number of brands to reassess the way they’ll allocate budgets in the next year. That’s why planners making the case for more resources are also being tasked to prove ROI (with real data). Try Social Tables today.

Events 115
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6 Steps to Creating Event Merchandise That Your Attendees Actually Want

Social Tables

Event merchandising, while a classic technique for boosting brand engagement at events, can easily waver between being a net plus or a liability for the final balance of your event. But the meetings and events industry is constantly changing, and maximizing merch ROI can be tricky, particularly for more inexperienced teams or smaller events.

Events 146
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Hotels Need to Focus on Talent and Tech in 2024

Hotel Speak

More ROI (benefit vs cost) analysis pre- and post-implementation, and use cases for leadership buy-in are also important,” she adds. She will also be increasing digital marketing to increase brand presence. B2C – Investing in loyalty programs and customizing pricing to encourage book direct initiatives.