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Wifirst, preferred supplier for WiFi, Fibre and Chromecast for all Accor brands

Hospitality Net

The leading French brand portfolio scales from Mid & Economy brands like Ibis, Mercure, Novotel and Adagio to Luxury & Premium such as brands Sofitel, Pullman, Raffles and MGallery. AccorHotels operates over 5,000 hotels across more than 110 countries.

Branding 264
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Hilton Introduces First Large?scale Employer Brand Campaign “Every Job Makes the Stay”

Hospitality Net

Today, Hilton announced the launch of a new employer brand campaign as the global hospitality company continues to boost hiring in a period of rapid, post-pandemic growth. Building on the success of its recent enterprise-wide “Hilton.

Scale 237
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CBRE Hotel Brand Performance 2024 Report: Navigating Slower RevPAR Growth to Make Strategic Brand Selections

Hospitality Net

hotel industry are driving brand proliferation to attract new customers. The average number of brands per brand family tracked by CBRE increased to 25 in 2023 from 13 in 2013. To maximize profits, owners and developers must pick an attractive chain scale and an outperforming brand. RevPAR growth fell to 1.5%

Branding 246
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‘The brand is back’: Sofitel CEO Maud Bailly reveals grand plans for luxury brand at the reopening of a Sydney icon

Hotel Management

Accor’s French luxury brand Sofitel is set to expand and upgrade its network of hotels in Australia and New Zealand among 30 destinations globally in the coming years as the brand seeks to win favour with guests and owners 60 years on from its launch. “We It’s a powerful luxury brand. We have 51 brands in Accor portfolio.

Branding 276
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Hyatt Regency Brand Set to Grow by 70% in The Balkans

Hospitality Net

Hyatt Hotels Corporation (NYSE: H) today announced plans for scaled growth of the Hyatt Regency brand on the Balkan Peninsula.

Branding 246
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Black Swan Buys and Tries to Revive Short-Term Rental Brand Lyric

Skift Blog

Skift Take: The Lyric short-term rental brand is resurfacing as the capital environment sobers up, and the industry learns to be patient about scale and growth. Srividya Kalyanaraman Read the Complete Story On Skift

Branding 264
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Exclusive: inside Accor’s strategy to refresh brands for the future

Hotel Management

Accor Chief Commerical Officer Premium, Midscale, Economy for MEA APAC, Kerry Healy, discusses refreshing iconic brands to drive growth. The 19 brands that we operate in PME need to have personality because the new consumer is changing. Can you share some examples of the new directions these brands are taking?

Branding 279