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How to increase holiday bookings

SiteMinder

Booking a trip is evolving into a metrics-driven process as travellers assess a combination of star ratings, consumer review scores, and price. Use travel comparison sites Travel comparison sites have been instrumental in empowering consumers, and usage in the UK is high.

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Hotels under pressure to respond as OTA competition for guests lead gen explodes — SHR Group’s Hotel Industry Trends Report 2024

Hotel Speak

Increased bidding on key search terms, including ‘brand searches’ that identify particular hotels, has sparked a sudden increase in cost-per-click, with Google Ads rising 62.5% In the travel arena, a metasearch engine pulls in data from lots of other websites to produce its own results for consumer queries. from $0.16

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Real Estate Digital Marketing – 12 Tactics to Drive Leads

MediaBoom

Keeping up with the busy real estate market means real estate digital marketing can take the backseat. If you’re not keeping up with digital marketing in the real estate business, you’re missing out on leads. Transform Your Business Today Schedule Your Free Consultation Looking to take your business to the next level?

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What is hotel metasearch marketing? The complete guide for lodging properties

Cloudbeds

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. What is hotel metasearch marketing?

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Marketing Strategies for Restaurants – Weighing the Pros and Cons of User Generated Content

Horizon Hospitality

PROS Low Financial Cost Online marketing has been dominated by cost-per-click advertising campaigns. Creating hashtags and making it easy for diners to leave reviews is simple and costs nothing to restaurants. Creates an Authentic Voice It’s no secret that people trust people more than they trust businesses.

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Hotel revenue management strategies and solutions

SiteMinder

It involves the use of data and analytics to help you keep track of supply and demand so you can make predictions on consumer behaviour. The growth of data that’s now readily available as well as the ways to track and analyse it provides a wealth of new opportunities for your business to turn a profit.

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13 ways to attract more direct bookings for your hotel

Cloudbeds

Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions. Three of the largest booking sources for lodging businesses are online travel agencies, metasearch engines , and your direct website.

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