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8 Hidden Trends in Digital Marketing Strategies

Social Hospitality

In the fast-paced world of digital marketing, staying ahead means more than just keeping up with new platforms or tools. It’s about identifying the subtle shifts in consumer behavior, technology, and content that can give your brand an edge before it becomes mainstream. But what is interactive content ?

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The Digital Markets Act and The Digital Markets Competition and Consumers Act: Insights For Hoteliers

Hotel Speak

What is the Digital Markets Act (DMA)? The Digital Markets Act was introduced in 2022 in the European Union as set rules for those called ‘gatekeepers’ in the digital world. They serve as important ‘gateways’ for businesses to reach their end users. What about the UK? What’s next?

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Navigating the Metaverse: Strategies for Digital Marketers in 2024

Social Hospitality

In this swiftly expanding digital domain, digital marketers stand at a crossroads, encountering new opportunities and daunting challenges. Discover the intricacies of the Metaverse and explore strategies for digital marketers to thrive in this dynamic environment in 2024 and beyond. The Metaverse: What is it?

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Understanding Digital Marketing Trends in Regulated Industries

Social Hospitality

Digital marketing is one of the great equalizers of the current commercial environment. Most tools that can help businesses to reach consumers are affordable and usable for companies of all sizes and industries. However, certain sectors must leverage digital marketing trends differently.

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2024 SiteMinder Partner Awards Spotlight Hotels’ Growing Need for Simplification at WTM London

Hospitality Net

SiteMinder, the world’s leading hotel distribution and revenue platform, unveiled the winners of the 2024 SiteMinder Partner Awards during a ceremony at WTM London, recognising businesses across five continents that have successfully simplified an increasingly-complex landscape for hoteliers.

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Digital Markets Act: Guide for hotels in Europe

SiteMinder

What is the Digital Markets Act? The Digital Markets Act (DMA) is a regulation within the European Union (EU) that aims to make digital markets fairer and more competitive. In this blog we’ll give a full overview of the Digital Markets Act and how it might impact your hotel business.

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A Guide to Digital Marketing for Events: What, Why, and How? 

Social Tables

As planners work to widen their audience and connect with consumers in an increasingly online world, digital marketing for events is more critical than ever. Discover why digital marketing for events matters In this post, we’re exploring the ins and outs of digital marketing and its role in the modern events industry.