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For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. Capture and analyze historical data and predictions of future trends to design timely and relevant marketing campaigns.
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Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.
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Hoteliers can then use these customer profile insights to their advantage for marketing campaigns, loyalty programs and to tailor their propertys overall experience. This is especially important, considering more than 70% of consumers view personalized experiences as a basic expectation.
Create an Enticing Offer Almost every business with a website now includes some type of lead magnet to motivate visitors to sign up for their lists. Continuous optimization based on this analysis ensures each campaign is more targeted and effective, deepening engagement with luxury consumers over time. Let Mediaboom guide you.
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