MediaBoom

MARCH 15, 2024

A recent Statista report forecasts that by 2025, over ten percent of all retail sales in the United States will stem from mobile commerce, underscoring the critical need for luxury brands to innovate their digital marketing strategies. ” Long-Tail Keywords: Target long-tail keywords that are more specific and less competitive.

Digital Marketing 94

Digital Marketing Marketing Strategy Branding Market 94

Social Hospitality

SEPTEMBER 20, 2023

Marketing is an intricate dance between businesses and consumers, where success often hinges on understanding and influencing human behavior. Psychology plays a pivotal role in this dynamic, as it enables marketers to delve into the minds of their target audience, tap into their emotions, and drive desired actions.

Marketing 214

Marketing Market Consumer Market Research 214

MediaBoom

FEBRUARY 23, 2024

These consumers seek out exclusivity, sophistication, and prestige in the products and services they choose to indulge in. This article will discuss the characteristics and preferences of this unique market segment. Key Takeaways: Highlighting luxury consumer preferences for exclusivity and personalization.

Consumer 90

Consumer Branding Market Research Marketing 90

MediaBoom

JULY 13, 2023

Marketing strategies for travel agents can increase brand awareness, boost website traffic, increase leads, and result in more bookings. However, it takes an understanding of marketing to successfully employ these tactics. What is travel agency marketing? This guide is chock full of marketing ideas for travel agents.

Marketing Strategy 78

Marketing Strategy Market Marketing Travel 78

Social Hospitality

JANUARY 16, 2023

Let’s face it: today’s market is more crowded and competitive than ever before. The advent of e-commerce, for example, has expanded possibilities for consumers. And that means businesses no longer only compete with local retailers and the Big Box store on the corner for their fair market share. But it doesn’t just happen.

Marketing 162

Marketing Market Marketing Strategy Consumer 162

MediaBoom

APRIL 5, 2024

It’s essential for influencing the vast majority of consumers who begin their travel planning online. Stay with us as we reveal the top 16 travel marketing strategies that click with today’s digital-savvy explorers, steering them directly to what you offer.

Marketing Strategy 88

Marketing Strategy Market Marketing Travel 88

Hotel Speak

DECEMBER 9, 2024

Most hoteliers know that happy customers mean more business, so finding new ways to upgrade your guests stay is always a rewarding process. With the ability to capture customer data in real time, POS integrations reinforce your CRM system, allowing for on-demand reporting of consumer behaviour and spending trends.

Services 105

Services Target Marketing Sales Management 105

Hotel News Resource

NOVEMBER 18, 2023

Luxury has always been associated with high-end brands and products, with marketers utilizing this association to promote their offerings effectively. Luxury is not just about price tags and exclusivity, but an intricate web of storytelling, consumer psychology, and brand identity. Discover the essence of luxury!

Marketing Strategy 64

Marketing Strategy Marketing Market Consumer 64

Hotel Business

FEBRUARY 7, 2025

Marriott International has made several leadership changes in marketing and sales, including naming Andy Kauffman its new chief commercial officer, U.S. & Kauffman returns to Marriott from the National Football League (NFL), where he served as SVP, marketing strategy & science since 2021. & Canada.

Marketing Strategy 59

Marketing Strategy Sales Marketing Market 59

Catala Consulting

APRIL 3, 2024

As businesses increasingly seek partnerships that offer more than just a transactional relationship, hotels must innovate their marketing strategies to meet these evolving expectations. The cornerstone of effective B2B marketing lies in understanding the unique needs and decision-making processes of businesses.

B2B 52

B2B Marketing Strategy Hotel Marketing Branding 52

Hotel Management

FEBRUARY 8, 2024

Giles will also be responsible for bringing La Vie’s vision for boutique hotels to life as the business seeks to capitalise on the growing demand for personalised hotel experience. Sustainability is front of mind for Giles, with plans to reduce the amount of waste, energy and water consumed at the hotel.

General Manager 263

General Manager Resorts Management Marketing 263

gcommerce

MARCH 14, 2025

In this blog post, we'll explore these data categories and their significance in your marketing strategy. At the core of your digital marketing strategy lies first-party data. This autonomy makes first-party data an invaluable resource for creating highly personalized marketing strategies.

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Social Hospitality

FEBRUARY 20, 2023

Digital marketing is one of the great equalizers of the current commercial environment. Most tools that can help businesses to reach consumers are affordable and usable for companies of all sizes and industries. However, certain sectors must leverage digital marketing trends differently.

Digital Marketing 147

Digital Marketing Marketing Market Consumer 147

Social Tables

JUNE 1, 2023

To tackle all of their objectives, event professionals rely on a multitude of event marketing ideas to connect with attendees before, during, and after events. In this post, we explore unique, creative, and research-backed marketing strategies that event professionals use to build buzz.

Events 148

Events Market Marketing Consumer 148

Cloudbeds

NOVEMBER 15, 2024

For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions.

Upsell 105

Upsell Occupancy Revenue Management Revenue 105

Hotel Business

FEBRUARY 22, 2024

When asked if their company “has a clear and actionable plan for AI integration into their marketing strategy,” 36% said “no,” with 10% of that group stating “no and we don’t know where to start.”

Digital Marketing 121

Digital Marketing Consumer Marketing Strategy Marketing 121

Social Hospitality

SEPTEMBER 10, 2023

Automation can speed up content creation while AI-integrated CMSs can turn guest’s data into useful consumer insights. These insights can help you achieve higher levels of productivity, improve your marketing ROI, and help you turn more highly qualified leads into guests. Automation Automation is crucial in today’s marketing landscape.

Market 130

Market Marketing Consumer ROI 130

Horizon Hospitality

APRIL 15, 2024

Creates an Authentic Voice It’s no secret that people trust people more than they trust businesses. By featuring UGC on websites, social media accounts, and advertising content, restaurants can create an authentic voice that better connects to their market. Some strategies, like email or text prompts for reviews, can be automated.

Marketing Strategy 52

Marketing Strategy Marketing Market Cost Per Click 52

Social Hospitality

JANUARY 3, 2023

Furthermore, it positions businesses as authoritative and knowledgeable sources in your industry, which in turn builds trust. It’s no surprise 97% of 1,500 businesses from different industries said content marketing is part of their marketing strategy. Content is a valuable tool for any business.

Marketing 162

Marketing Market Branding Business 162

Lure Agency

OCTOBER 5, 2022

As a result, the hospitality industry has had to adapt its marketing strategies to focus on word-of-mouth and online reviews. Because social media has made it possible for your customers to be your best marketing channel. on how to utilize your customers as your marketing channel best. Onge of Flip.to

Consumer 52

Consumer Market Marketing Digital Marketing 52

MediaBoom

AUGUST 3, 2023

The 15 Best Real Estate Content Marketing Strategies Look no further if you seek content marketing ideas to build your real estate brand. Here are 15 strategies. Local Market Reports The first content marketing strategy is specific to real estate businesses: local market reports.

Real Estate 91

Real Estate Market Marketing Consumer 91

MediaBoom

APRIL 18, 2024

With a projected market value of US$368.9 Consumers are craving authenticity, experiences, and a deeper connection with the brands they invest in. A recent Bain & Company repor t found that 70% of global luxury consumers are now willing to pay a premium for well-made, durable items that will stay relevant for years to come.

Consumer 96

Consumer Branding Shopping Marketing 96

Hotel Business

MAY 17, 2023

has appointed Brian Povinelli to SVP, global head of marketing and brand. Povinelli, who has been with Marriott since its acquisition of Starwood Hotels in September 2016, will lead the company’s overall marketing strategy, as well as the end-to-end guest experience for Marriott’s 22 premium, select- and longer-stay brands.

Branding 100

Branding Marketing Market Marketing Strategy 100

Cloudbeds

FEBRUARY 6, 2023

No doubt about it: social media is one of the most crucial tools in any hotel’s marketing strategy for promotion and advertisement. Read on to learn more about the importance of social media for hotels, along with 12 social media marketing strategies to try in 2023. What is a social media marketing strategy?

Marketing Strategy 52

Marketing Strategy Market Marketing Branding 52

eZee Absolute

JANUARY 3, 2025

As we march into 2025, you as a hotelier and accommodation owner have a unique opportunity to refresh your marketing strategies and win over a new generation of travelers. So, lets roll up our sleeves and dive into the marketing techniques that will make your hotel the talk of the town in 2025. Ready to keep up?

Marketing 52

Marketing Market Marketing Strategy Email Marketing 52

Social Hospitality

MARCH 10, 2025

This is part of businesses’ Google Ads campaigns. Set Clear Goals and Budgets Before starting with actionable strategies, it’s important to understand the goals, as these objectives will guide your marketing strategy. This is one of the most crucial steps for an effective PPC marketing strategy.

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Little Hotelier

MAY 31, 2023

Digital marketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media. A hotel internet marketing strategy can span a number of marketing channels, including search engine optimisation (SEO), paid ads, email marketing and social media.

Digital Marketing 98

Digital Marketing Market Marketing Marketing Strategy 98

Social Tables

JULY 31, 2021

Because early bird discounts are so popular to both consumers and planners, they can help prevent a dreaded no-show event. With this information, they’re able to adjust their marketing strategy accordingly moving forward. Market early bird benefits as “VIP perks.” What businesses offer early bird discounts?

Events 174

Events Sales Retail Consumer 174

Social Hospitality

JULY 20, 2022

” How to use hashtags and improve your social media marketing. You’re missing a huge opportunity if your social media marketing strategy doesn’t involve hashtags. It’s can be an effective strategy to employ hashtags that features your brand’s name or slogan.

Market 195

Market Marketing Branding Digital Marketing 195

Hotel Business

MARCH 7, 2023

eInsight Sales and eInsight CRM allow users to manage all demand and their sales pipeline across transient and corporate business in one platform. ” The combined solution features chainwide contact; activity tracking and reporting of sales activities; contracts; sales leads and opportunities; production; and future reservations. .

Sales 83

Sales Sales Enablement B2B Forecasting 83

MediaBoom

APRIL 13, 2023

In today’s digital age, traditional advertising methods are becoming less effective in capturing and retaining the attention of consumers. Branding is about having a specific voice, style, and tone for your business to make you unique. Your strategy can still include product-centric as well as promotional content.

Branding 93

Branding Market Marketing Marketing Strategy 93

Social Hospitality

FEBRUARY 26, 2024

From socializing in virtual worlds to conducting business meetings and shopping experiences, the Metaverse offers a ton of possibilities limited only by imagination. These interactions will then leave a lasting impression on consumers. Marketers can incorporate QR codes in virtual experiences to drive traffic to physical stores.

Digital Marketing 130

Digital Marketing Marketing Market Consumer 130

Textedly

FEBRUARY 23, 2023

It’s no secret that collecting feedback is everything when it comes to improving your business and supercharging your marketing strategies. Research has shown that positive reviews can help you earn consumers' trust, skyrocket conversion rates and boost Google rankings.

Marketing Strategy 55

Marketing Strategy Consumer Marketing Market 55

MediaBoom

OCTOBER 4, 2023

Looking at content marketing examples can be a good way to discover new marketing ideas for your company. While not all marketing strategies are highly shareable, we’ve included many in this article that have set their company apart from the competition. A successful content campaign will boost sales and brand loyalty.

Marketing 92

Marketing Market Marketing Strategy Email Marketing 92

MediaBoom

MARCH 28, 2023

It’s not uncommon for digital healthcare marketing tactics to be less prioritized in the healthcare industry than it is in others. However, healthcare organizations that are not investing in digital marketing techniques are missing out on a sizeable market. So, what is digital healthcare marketing?

Digital Marketing 77

Digital Marketing Market Marketing Marketing Strategy 77

Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. While the ideal scenario is to handle everything independently, relying solely on your own revenue management and hotel marketing strategy may not be sufficient.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Social Hospitality

JANUARY 1, 2024

Ensuring ethical practices in social media marketing is crucial for fostering confidence in consumers and cultivating a positive brand image. It also leads to repeat business, a crucial element for sustained success over the long term. The establishment of trust contributes significantly to customer loyalty.

Marketing Strategy 130

Marketing Strategy Marketing Market Consumer 130