Remove Business Remove Consumer Remove ROI
article thumbnail

Target Audience for Luxury Brands – Engaging Elite Consumers

MediaBoom

These consumers seek out exclusivity, sophistication, and prestige in the products and services they choose to indulge in. We will explore the ways to identify and engage luxury consumers, with a specific focus on affluent customers who are seeking high-end products and experiences. What Values Drive Your Luxury Brand Target Audience?

article thumbnail

Unveiling Innovative Marketing Tech Strategies for Maximum Impact

Social Hospitality

Automation can speed up content creation while AI-integrated CMSs can turn guest’s data into useful consumer insights. These insights can help you achieve higher levels of productivity, improve your marketing ROI, and help you turn more highly qualified leads into guests. However, data management can be time-consuming and burdensome.

Market 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Beyond Traditional Hospitality: The Impact of Consumer Behavior on Hotels

eZee Absolute

As society undergoes profound changes, so does the behaviour of consumers, and this transformation has a significant impact on hotels. More than that, it opens up a world of opportunities for your business to grow. Social Media Influence Social media’s importance in consumer-changing behaviour cannot be overstated.

article thumbnail

Utilizing Social Media to Power Spring Bookings & Secure Future ROI

BCV

With ongoing vaccination rollouts and warmer temperatures quickly approaching, many consumers are becoming energized to travel once again. Given this enthusiasm, hotels have a unique opportunity to tap into evolving consumer behaviors to authentically and effectively reach desired target audiences and create lasting ROI.

ROI 52
article thumbnail

Address F&B profitability before it takes you under

Hotel Speak

Operating with increasingly tight margins, many hotels can no longer support loss-making business units, yet F&B remains a pivotal service for the industry. This highlights the need to ensure more intelligent cost controls across the business which improve profitability and drive operational efficiency.

Consumer 105
article thumbnail

How to Use Your Consumers as Your Best Marketing Channel

Lure Agency

Understand Your Customers As with anything in business, the first step is understanding your customers. “If you’re not engaging your consumer to get them to speak about what made them choose your hotel, your product will not be right.” ” Ed says, “If you don’t understand what your consumer wants.

article thumbnail

Report: Privacy ranks as top hotel AI adoption concern

Hotel Business

Other concerns included integration with current systems (35%) and ensuring ROI (30%). Privacy concerns often stem from how companies collect, store, and use consumer data for marketing purposes,” said Ho. Establishing comprehensive AI usage and privacy guidelines is paramount for businesses,” said Ho. “It’s