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Sojern releases State of Destination Marketing 2024 Report

Hotel Business

In addition, 40% of DMOs see significant potential in AI for predictive analysis and forecasting, 38% for data analysis and interpretation and 37% for marketing content personalization. Motivators for co-op campaigns include boosting overall marketing investment (58%), expanding audience reach (54%) and cost-sharing (46%).

Marketing 115
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Do you know your marketing objectives?

All Things Hospitality

Become a pro at understanding marketing objectives to make more informed decisions for your business. Having a well-thought marketing strategy is vital for any business. Technology has dramatically changed the marketing landscape. Understanding your marketing strategy starts with understanding your objective.

Market 52
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How can hotel groups structure a high-performance reservation center?

AskSuite

Moreover, the global nature of the hotel business demands language skills and cultural awareness, adding layers of complexity to recruitment and training. But in the new world of conversational marketing & revenue, messaging and social media are now crucial to interact with potential customers.

Sales 52
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Your Guide to Using Conversational Marketing to Drive Demand Generation

Conversations have always been at the heart of our most authentic relationships. Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes.