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SEO vs. SEM: What’s Best for Your Business’ Marketing Strategy?

Social Hospitality

With the online world evolving at lightspeed, entrepreneurs and businesses alike are pushing the pedal to the metal, racing to grab attention and drive traffic to their websites. Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Bidding Strategies SEM involves bidding on keywords to secure ad placements.

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Impact of New DMA legislation: Future of Google + Hotels in Europe

Hotel Speak

This can include having a significant impact on the European Economic Area by being in a strong intermediary position that links a large user base with a number of businesses, financial turnover, and being entrenched in the market. In particular, there is some concern that it is taking direct business away from hotels.

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Paid Search Test: Google Ads For Hotel Restaurants

gcommerce

Most upscale hotels offer on-site dining options, but only some have a dedicated marketing strategy. Dining brings in extra revenue from guests, locals, and even tourists, so why aren’t marketing campaigns more common for hotel bars and restaurants? Restaurant In Park City, UT” and “Rooftop Bar Near Me”).

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Marketing Strategies for Restaurants – Weighing the Pros and Cons of User Generated Content

Horizon Hospitality

However, before chasing after this highly sought-after marketing content, the pros and cons must be weighed to avoid any severe marketing missteps. PROS Low Financial Cost Online marketing has been dominated by cost-per-click advertising campaigns.

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The Most Profitable Marketing Channels for Hotels

Travelboom Marketing

We’ve detailed the most profitable marketing channels for hotels to help you reduce costs, improve performance and increase your bottom line. Profitable Marketing Channels for Hotels CPC Marketing for Hotels Cost-per-click advertising can attract and retain customers , as well as introduce your brand to a new audience.

Market 97
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Real Estate Digital Marketing – 12 Tactics to Drive Leads

MediaBoom

Keeping up with the busy real estate market means real estate digital marketing can take the backseat. If you’re not keeping up with digital marketing in the real estate business, you’re missing out on leads. What is real estate digital marketing? Mediaboom is here to help. Schedule Your Free Consultation 2.

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Key Metrics to Measure the Success of Your Digital Ad Campaigns

MediaBoom

Digital advertising is increasingly crucial to promote and grow your business. In fact, more than 75 percent of marketers struggle to track the return on investment for their digital campaigns. With the right numbers, you can determine exactly whether or not the money you invest in your digital marketing strategy is well-spent.