Social Hospitality

MARCH 27, 2023

Amazon advertising campaigns are a powerful tool for businesses to promote their products. Sponsored Products, Sponsored Brands, and Sponsored Display ads are some of the various advertising formats that marketers can use to target customers based on their search terms, interests, and behaviors.

Cost Per Click 130

Cost Per Click ROI Market Research Target Marketing 130

MediaBoom

NOVEMBER 14, 2023

Digital advertising is increasingly crucial to promote and grow your business. With the right numbers, you can determine exactly whether or not the money you invest in your digital marketing strategy is well-spent. These numbers allow you to make adjustments, prioritize spending, and maximize business growth.

Cost Per Click 52

Cost Per Click Marketing Strategy Business Real Estate 52

Cloudbeds

AUGUST 8, 2024

Think back to the last time you made an important business decision for your property. That’s where business intelligence comes into play. Hotel business intelligence takes your existing data and tech stack to the next level. Here, we explore business intelligence for hotels and how it differs from data analytics.

Business 40

Business Revenue Management Forecasting Revenue 40

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. What is hotel metasearch marketing?

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

gcommerce

FEBRUARY 13, 2023

Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. With the current economic climate, we have seen significant increases in the average cost-per-click (CPC) on hotel metasearch channels. If you want more information on how to generate group business leads, see here.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

SiteMinder

JULY 13, 2024

The growth of data that’s now readily available as well as the ways to track and analyse it provides a wealth of new opportunities for your business to turn a profit. Many businesses where consumers spend money have varying prices based on demand, supply and shifts in costs. Revenue management is essential for any hotel today.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Cloudbeds

MARCH 15, 2023

Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions. Three of the largest booking sources for lodging businesses are online travel agencies, metasearch engines , and your direct website.

OTA 98

OTA Revenue Sales Hotels 98