Hotelogix

NOVEMBER 28, 2024

The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape.  Business travelers typically seek workspace-friendly rooms with fast Wi-Fi, while families require spacious accommodations with connecting rooms.

Hotel Marketing 40

Hotel Marketing Marketing Market ROI 40

Social Hospitality

JANUARY 16, 2023

Let’s face it: today’s market is more crowded and competitive than ever before. And that means businesses no longer only compete with local retailers and the Big Box store on the corner for their fair market share. Rather, businesses today contend with rivals both down the street and on the other side of the globe.

Marketing 162

Marketing Market Marketing Strategy Consumer 162

MediaBoom

AUGUST 1, 2024

It relies on data-driven planning and continuous performance measurement to achieve business objectives. There’s lots more information you need to know ahead of launching your marketing campaign. Digital Marketing and Technology Technology is a driver across industries, including hospitality and tourism. Think about it.

Tourism 94

Tourism Market Marketing Hospitality 94

MediaBoom

JULY 10, 2024

Selecting the right keywords can make your home-building business more visible…or invisible. Tools like SEMrush , Google Keyword Planner , Ahrefs , Google Trends , and AnswerThePublic can help you research keywords that are relevant to your target market. After all, keywords are the backbone of any SEO home builder strategy.

Business 61

Business Construction Marketing Market 61

SiteMinder

DECEMBER 20, 2023

What is a hotel business? A hotel business is simply an establishment that offers guests a place to stay. No matter which definition you use, the ultimate goal of all hotel businesses is the same: to attract more guests, fill more rooms, and maximise the value of every booking. Here’s a basic list to get you started.

Business 59

Business Hotels Management Revenue 59

MediaBoom

AUGUST 11, 2023

How much overlap exists between their target audience and yours? You don’t want to repeat the same ad campaign your competitors have, as it will fail to have an impact on your target market. Find Your Target Audience Facebook ads for real estate agents must have a target audience. Mediaboom is here to help.

Real Estate 93

Real Estate Digital Marketing Sales Marketing 93

Social Tables

SEPTEMBER 7, 2017

Hotel advertisements should be an important part of any hotel’s digital marketing plan. Ads can drive targeted traffic to your hotel website, run specials during the slow season, and amplify your brand awareness. If you want to stand out you need to make your ads relevant to your target market.

Target Marketing 60

Target Marketing Hotels Marketing Market 60

MediaBoom

MARCH 29, 2024

Discover who your target market should be when creating travel ads for luxury audiences and what elements the ads require. Target Audience for Luxury Travel With so many luxury travel ad ideas, the gears should be turning in your head about how to proceed with yours. Let Mediaboom guide you. Let Mediaboom guide you.

Travel 94

Travel Target Marketing Digital Marketing Marketing 94

Cloudbeds

MARCH 23, 2023

So, while the internet doesn’t exactly level the playing field, it does provide smaller players like boutique hotels, inns, guest houses, hostels, B&Bs, and short-term rentals ample opportunities to attract the share of business they need to be successful. Choose the platforms that best meet your marketing objectives and budget.

OTA 98

OTA Digital Marketing Marketing Market 98

SiteMinder

SEPTEMBER 26, 2022

While not all the information is consistent across all channels (for example, direct reservations may carry fields of data OTAs do not provide), making sense of consistent data components is required to successfully understand your own hotel’s market segmentation. Source market (which may be different from a traveller’s nationality).

Hotel Marketing 95

Hotel Marketing Market Marketing Fair Share 95

MediaBoom

FEBRUARY 26, 2024

Learn about the crucial steps involved in establishing a luxury brand, from niche targeting to maintaining an unwavering commitment to excellence. Step 1: Targeting a Specific Niche Segment As you look to start a luxury brand, it is fundamental that you find a niche segment to explore. What is the luxury business model?

Branding 98

Branding Digital Marketing Marketing Market 98

SiteMinder

SEPTEMBER 22, 2024

There are several types of hotel subscription models that hotels can explore depending on their target audience and business goals: Monthly or annual room subscriptions : Guests pay a recurring fee for access to a room or suite for a set number of nights per month. Tailor your subscription plan to meet these needs.

Hotels 96

Hotels Revenue Services Target Marketing 96

STAAH

AUGUST 29, 2023

To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. What do they look like?

OTA 104

OTA Email Marketing Marketing Strategy Marketing 104

MediaBoom

JULY 5, 2023

A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. Customized to the hotel’s target audience, location, and services, the plan contains key elements such as identifying the target market, brand positioning, and creating an online presence.

Hotel Marketing 82

Hotel Marketing Marketing Market Marketing Strategy 82

MediaBoom

OCTOBER 27, 2023

Formulating a well-rounded insurance SEO strategy and a robust online presence set the new standard for the most efficient way to grow your business in today’s business ecosystem. Read on to learn more about the multiple facets of insurance SEO and how it can benefit your business. Research your target market.

Digital Marketing 85

Digital Marketing Hiring Business Marketing 85

MediaBoom

APRIL 3, 2023

The luxury watch market is taking the world by storm. Understanding the luxury watch market will help you increase sales and know your target market and what appeals to them. Each carefully-designed watch’s style, characteristic, design, and brand defines the luxury watch market. Mediaboom is here to help.

Marketing 52

Marketing Market Digital Marketing Sales 52

MediaBoom

APRIL 24, 2023

What is the Target Market for Luxury Vehicles? The target audience for luxury markets focuses on people between the ages of 25-44 years old. This is no different when it comes to luxury vehicles, with the exception of the market swaying a bit wide in both directions. To learn more, keep reading!

Marketing 52

Marketing Market Marketing Strategy Digital Marketing 52

Hotelier Magazine

SEPTEMBER 12, 2023

By Diego Gomila Artificial Intelligence (AI) has been steadily weaving its way through digital marketing for some time now, from analytics and measurement to chatbots. But while there’s been plenty of excitement around generative AI and ChatGPT, AI has already moved into the wider market.

Digital Marketing 52

Digital Marketing Scale Email Marketing Marketing 52

Inn Quest

JUNE 13, 2023

Or enhance brand visibility in your target market? Craft a Compelling Message: Thereafter, to capture your audience’s attention, your hotel marketing campaign needs a compelling message. Embrace the power of storytelling, weaving a narrative that resonates with your target audience’s desires and aspirations.

Hotel Marketing 56

Hotel Marketing Marketing Market Digital Marketing 56

MediaBoom

AUGUST 3, 2023

The 15 Best Real Estate Content Marketing Strategies Look no further if you seek content marketing ideas to build your real estate brand. Local Market Reports The first content marketing strategy is specific to real estate businesses: local market reports. How can content marketing help you achieve this?

Real Estate 91

Real Estate Market Marketing Consumer 91

MediaBoom

MAY 3, 2024

Stay tuned for expert insights, improvement tips, and best practices to elevate your luxury business. How To Create a Luxury Brand Identity There are several ways to create a luxury brand identity to benefit your business. From knowing your audience to market analysis, they can deliver top-notch methods to improve your business.

Branding 52

Branding Consumer Business Marketing 52

Hotelogix

FEBRUARY 19, 2025

When the economy is low, the first thing that most businesses want to save on is their marketing. HubSpot carried out a study that established the fact that the more customer engagement and bookings take place, the better a business focuses on content marketing ( HubSpot, 2023 ). Request a Demo With Hotelogix PMS

Market 40

Market Marketing Hotels Email Marketing 40

Hotelogix

AUGUST 6, 2024

Strategic marketing and distribution: Optimize your presence across all distribution/sales channels. Run targeted marketing campaigns to attract high-value guests. Make the best use of social media and content marketing. Increasing RevPAR Enhancing RevPAR requires advanced revenue management and targeted marketing.

Revenue 52

Revenue Management Upsell Target Marketing 52

MediaBoom

SEPTEMBER 21, 2023

Insurance marketing isn’t just about selling insurance policies. Insurance marketing is the process of promoting an insurance business to potential customers. Insurance marketing involves identifying and targeting potential clients while using selling strategies to show them why your insurance company is the right choice.

Market 76

Market Marketing Marketing Strategy Business 76

MediaBoom

FEBRUARY 23, 2024

By investing in innovation, luxury brands can set new industry standards , offering products that not only meet the current needs of their target audience but also anticipate the desires of future generations. Transform Your Business Today Schedule Your Free Consultation Looking to take your business to the next level?

Consumer 90

Consumer Branding Market Research Marketing 90

MediaBoom

AUGUST 23, 2023

An effective website is your digital representative and will be responsible for most of your business’s first impressions. Get insights into growing your medical spa business, attracting new clients, and increasing the awareness of your brand in this 12 step guide. Sign up for a free consultation with one of our digital experts.

Services 83

Services Marketing Market Business 83

MediaBoom

OCTOBER 26, 2023

The benefits of SEO are enough impetus for your business to invest in your ranking if you haven’t already. With more than 90 percent of experiences consumers have online starting with a search , your business must prioritize SEO. We can’t discuss the benefits of SEO marketing without a primer on search engine optimization.

Market 85

Market Marketing Business Sales 85

Little Hotelier

OCTOBER 23, 2023

Common strategies for hotel social media marketing include posting high-quality photos and videos, sharing key information about the property, promoting deals and discounts, running competitions and giveaways, partnering with other businesses or influencers, and more. It’s a favourite for travellers to view and post photos of trips.

Market 105

Market Marketing Hotels Travel 105

MediaBoom

MAY 27, 2024

With an average ROI of 4,200% , email marketing is still one of the most effective tools for any business to have in its arsenal. If you work in the aviation industry, you might be wondering if having a comprehensive email marketing strategy can provide your company with new opportunities and better customer retention.

Email Marketing 52

Email Marketing Market Marketing Digital Marketing 52

Hotelier Magazine

JULY 11, 2023

Artificial intelligence (AI) has been steadily weaving its way through digital marketing for a while now, from analytics and measurement to chat bots. But while there has been plenty of excitement around generative AI and ChatGPT, AI has already moved into the wider market. AI is changing the way marketing operates.

Digital Marketing 40

Digital Marketing Scale Marketing Market 40

MediaBoom

NOVEMBER 14, 2023

Understanding how to get clients for accounting services is essential; this involves identifying your target audience and tailoring your message to meet their specific needs. For instance, if your firm specializes in small business accounting, highlight services that resonate with that demographic. Mediaboom is here to help.

Display Ads 83

Display Ads Services Business Branding 83

MediaBoom

JUNE 20, 2023

More and more people want valuable content from the businesses they support these days. That’s where digital content marketing comes into play. Even more beneficial is the fact that there are a multitude of free and paid digital content marketing tools available, perfect for businesses of all shapes, sizes, and budgets.

Market 52

Market Marketing Digital Marketing Marketing Strategy 52

Catala Consulting

JANUARY 9, 2024

Effective Strategies for CAC Optimization Targeted Marketing Approaches Customizing marketing initiatives for specific customer segments can notably reduce CAC. Such targeted campaigns ensure that marketing resources are utilized for the most responsive audiences.

Hotel Marketing 52

Hotel Marketing Marketing Market Real Estate 52

MediaBoom

MARCH 15, 2024

National Keywords: Understand the distinction between local and national keywords, targeting broader audiences across the country or internationally. Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market. Local business markups are especially pertinent for hotels.

Hotels 92

Hotels Accommodation Business Target Marketing 92

gcommerce

DECEMBER 4, 2023

In the ever-evolving landscape of the hotel industry, it is crucial for hoteliers to embrace data analytics to stay competitive and maximize their business potential. Google Analytics 4 (GA4) provides a powerful platform for hotels to gain valuable insights, optimize marketing strategies, and enhance the guest experience.

Average Daily Rate 52

Average Daily Rate Target Marketing Marketing Strategy Hotels 52

Travel Media Group

JULY 19, 2023

This is Travel Media Group Marketing Director and host of the Suite Spot, Ryan Embree. We’re heating up a very, very busy summer season, but I am very excited about our guest because she’s got some exciting news about a chapter for definitely a hospitality trailblazer management company out there, Remington Hospitality.

Hospitality 97

Hospitality Marketing Market Business 97

Cloudbeds

MARCH 20, 2023

Transient These guests are individuals traveling for business or leisure. Some hotels break down transient business into subgroups such as OTAs, direct bookings , packages, and consortia. Corporate negotiated These guests are business travelers who work for a company that has a negotiated account with the property.

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52