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For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. Capture and analyze historical data and predictions of future trends to design timely and relevant marketing campaigns.
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Create an Enticing Offer Almost every business with a website now includes some type of lead magnet to motivate visitors to sign up for their lists. The DirectMarketing Association found that email marketing provides a 122% ROI, much higher than other methods (25% for paid search, 28% for social media).
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