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Building customer relevance to grow market share

Boutique Hotel News

Lockdown restrictions and global health concerns forced us to look at different ways of doing things – Zoom calls replaced business travel, working from home replaced the daily commute, and staying in became the new going out. Remaining relevant to guests is key, and those that don’t are at risk of losing market share.

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Why Research is So Dang Sexy

Lure Agency

Profitability is a sexy word for anyone in business. When it comes to understanding your customers, market research is essential to the success of any business, no matter if it’s market research for B2B or B2C. Click above to watch Tom’s Full Interview What is Market Research for B2B?

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Benefits of Yield Management in the Hotel Industry

Inn Quest

Yield management allows hotels to stay competitive in a crowded market, increasing their market share and revenue. Yield management also allows hotels to focus on other aspects of their business, such as customer service and marketing.

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What luxury travellers want and how to attract them

Hotel Speak

trips per year (half for business and half for leisure, totalling an average of 29 days per year). One of the biggest benefits of appealing to the luxury market is that while the rest of the world may be affected financially by global events (e.g. of market share and a revenue of USD 461.65

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Hotel Revenue Management Strategies

Xotels

In short, revenue management is a disciplined approach that aims to increase the revenue success of your business. This is done by thoroughly understanding your property, its customers, and the market. Understand your Hotel´s Market The success of your revenue management strategy depends on how well you understand your market.

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Branded Content – Engaging Narratives, Stronger Brands

MediaBoom

Stay tuned as this article from Mediaboom shares what branded content is, how it can help your business, and how you can use it to your advantage. Transform Your Business Today Schedule Your Free Consultation Looking to take your business to the next level? Mediaboom is here to help. Mediaboom is here to help.

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Hotelier’s Comprehensive Guide to Unique Selling Propositions

eZee Absolute

But, first things first, let’s understand what a USP really is in the context of a hotel business: A Unique Selling Proposition (USP) is a distinct and memorable feature, service, or aspect of your hotel that sets it apart from competitors, resonates with your target audience, and delivers tangible value.