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your hotels will, over time, lose marketshare to competitors who are reinvesting in modern designs and technology. Hoteliers need to apply the same focus on their back-of-house business systems, especially accounting. Accounting software designed to serve almost any small business does not serve a growing hotel portfolio.
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With a marketshare of over 90% , Google is, by far, the search engine to observe. Make sure to engage your guests with enticing content and encourage them to share their positive experiences. Looking to get more business travelers? Pick the right CMS for you. Proprietary or Open Source? Focus on LinkedIn and Twitter.
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