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Building customer relevance to grow market share

Boutique Hotel News

Lockdown restrictions and global health concerns forced us to look at different ways of doing things – Zoom calls replaced business travel, working from home replaced the daily commute, and staying in became the new going out. Remaining relevant to guests is key, and those that don’t are at risk of losing market share.

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Best Practices for Data-Driven Marketing

Social Hospitality

Let’s face it: today’s market is more crowded and competitive than ever before. And that means businesses no longer only compete with local retailers and the Big Box store on the corner for their fair market share. Rather, businesses today contend with rivals both down the street and on the other side of the globe.

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Hotel Market Segmentation Guide- Key to Your Hotel's Growth

Hotelogix

The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape.  Business travelers typically seek workspace-friendly rooms with fast Wi-Fi, while families require spacious accommodations with connecting rooms.

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Why Research is So Dang Sexy

Lure Agency

Profitability is a sexy word for anyone in business. When it comes to understanding your customers, market research is essential to the success of any business, no matter if it’s market research for B2B or B2C. ” To understand your target customer, you must understand market and customer research.

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Strategies to Manage Hotel Revenue & Increase Profit

Hotelogix

Increasing your Hotel's Market Share Growing your market share requires strategic marketing and distribution efforts. Strategic marketing and distribution: Optimize your presence across all distribution/sales channels. Run targeted marketing campaigns to attract high-value guests.

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Hotel Budget Plan: Are you Ready for 2023?

Xotels

Capturing more market share, or penetrating new markets was just not in their mindset. Especially in resort hotel markets, tour operators have for too long influenced hoteliers on how to run their business. Hoteliers need to get more strategic insight and understanding of the financial side of the business.

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Hotel rate shopping: How to use rate shopper software

SiteMinder

This blog will give you a full overview of hotel rate shopping and rate shopper tools, which you can use to boost revenue success at your business. Identify pricing gaps: You’ll be able to spot chances to increase rates without losing market share. Table of contents Why is hotel competitor rate shopping useful?