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Part of growing a business is to spend time, money, and effort on marketing. For large companies, this goal is attainable because they’re more established and can set aside a generous marketing budget. But it’s a different story for small businesses. Bring business cards and other marketing materials.
Part of growing a business is to spend time, money, and effort on marketing. For large companies, this goal is attainable because they’re more established and can set aside a generous marketing budget. But it’s a different story for small businesses. Bring business cards and other marketing materials.
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The aim is to generate a hotel return on investment (or hotel ROI); money that you can either reinvest in the business or extract as profit. A hotel investment that delivers the goods Little Hotelier’s all-in-one booking and hotel management software can deliver an incredible ROI for your small, independent hotel: up to 63x!
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Key Content MarketingStrategies For Hotels Hotels can significantly benefit from localized content that highlights staff recommendations, local events, and hidden gems. Elevate Your Luxury Brand Today Schedule Your Free Consultation Seeking to elevate your luxury business? Let Mediaboom guide you. Let Mediaboom guide you.
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To maximise ROI, consider: Cost-Effective Platforms: Google Ads, Microsoft Ads and Bing Ads often deliver lower cost-per-click rates while helping hotels reach niche audiences. Optimised Campaigns: Use compelling ad copy, well-designed landing pages, and robust conversion tracking to refine your PPC strategy.
Given this enthusiasm, hotels have a unique opportunity to tap into evolving consumer behaviors to authentically and effectively reach desired target audiences and create lasting ROI. Past Q2, the Millennial audience will remain an important one for business travel, as they make up a large percentage of the current workforce.
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