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Overbooking can be a cost-effective strategy if implemented correctly. What is a hotel overbooking strategy? The hotel overbooking strategy is a revenuemanagement technique that hotels use to maximise occupancy and revenue. Tips to make your overbooking strategy a success 1) Be data-driven in your approach.
Overbooking is a common problem in the hospitality industry, causing major issues for both – hoteliers and guests. Striking the perfect balance between fully booked rooms and avoiding overbooking can be a challenging task. This is why our guide discusses how to avoid overbooking in hotels. Why Do Hotel Overbookings Happen?
Revenuemanagement (RM) is supremely necessary for hotels. I kid you not, most of the hotels refrain from opting for any sort of revenuemanagement services. The hotel revenuemanagement myths that are swirling around are the real reasons hotels are so skeptical about it. Who is to blame for it?
From making sure staff, guests, and smooth operations are all attended to, we can understand why revenuemanagement so frequently gets put on the back burners. So, let’s provide you with a list of revenuemanagement tools to simplify managing your hotel so much easier: What are RevenueManagement Tools?
Like many other areas in travel and hospitality, revenuemanagement has dramatically changed in the last two years. We spoke to leading revenuemanagers on what they think lies ahead. Revenuemanagers have had to up their ante on monitoring local trends and populace segments to get a better understanding of demand.
We have written extensively about hotel revenuemanagement strategies and tactics here throughout the years. As strategy is one of the most essential parts of revenuemanagement, we have made a summary of all the top advice from our perspective as a hotel revenuemanagement consulting company.
Managing bookings across multiple channels has become a core part of running a successful hospitality business. From hotels and vacation rentals to holiday apartments, properties of all types rely on channel managers to simplify operations. Choosing the best channel manager isn't just about convenience.
Hoteliers need to employ smart strategies to optimize revenue and profitability. One of the most powerful tools in their arsenal is a robust RevenueManagement Solution (RMS). Implementing strict revenue controls ensures that pricing decisions align with revenue objectives and profitability goals.
The hospitality industry is well acquainted with the concept of hotel overbooking. Although it is a common practice in hotel management, it has been a matter of debate particularly because of the complications it brings during peak hours. However, in cases of last-minute cancellations, your profit is badly impacted.
Dallas, USA – Brittain Resorts & Hotels (BRH), a leading full-service hospitality management company, has adopted SiteMinder, the name behind the only software platform that unlocks the full revenue potential of hotels, as part of its newly-announced business intelligence technology matrix.
With the hospitality industry adapting to evolving guest expectations and the rapid growth of online booking platforms, managing hotel operations become increasingly complex. In this blog we look at some common issues that hoteliers of any size face and where effective channel management through the right platform helps overcome these.
Hotel overbookings can be a divisive topic. Some hoteliers love using this strategy to boost their revenue and protect their property from losing out due to last-minute cancellations. However, you can minimise the risk of having to walk travellers if you have a solid overbooking strategy. What happens when a hotel overbooks?
Dynamic Pricing: Use revenuemanagement tools to adjust pricing based on demand while offering competitive deals. With eZee Mint, our dynamic RevenueManagement System , you can adjust room rates based on real-time market demand, ensuring you maximize revenue. Happy Hoteliering!
In the fiercely competitive hospitality industry, the essence of successful resort revenuemanagement lies in data-driven decision-making. This approach is pivotal in optimizing financial performance and driving both revenue growth and guest satisfaction. Why is RevenueManagement Imperative for Resorts?
Revenuemanagement is a crucial aspect of the hospitality industry, focusing on maximizing income through strategic pricing, inventory control, and demand forecasting. These frontline employees are instrumental in shaping the guest experience, impacting occupancy rates, and ultimately driving revenue.
Spread across vast acres of lush green land in Kampala, Uganda, Dolphin Suites is a thoughtful oasis for business and leisure travellers alike. The striking brick hotel sits amidst the quiet countryside while also offering guests access to the bustling business district of Kampala.
Tip for Hoteliers: Look for a cloud-based PMS that allows real-time updates, offers mobile access, and can easily scale as your business grows. Channel ManagerManaging multiple distribution channels, from Online Travel Agents (OTAs) to direct bookings, can be complex without the right tools.
The manual updates limited revenue strategies to be applied at room level, ultimately lowering the revenue potential for the business. In addition to smart revenuemanagement features, STAAH also provides detailed analytics on channel performance and key insights that ensure properties are making data-based decisions on rates.
For example, during peak travel periods, an efficient reservations manager using a modern property management system (PMS) can swiftly allocate room blocks for group bookings or special events, maximising occupancy without overbooking. Efficiently managing OTAs and direct bookings is key to maintaining high occupancy rates.
Effective hotel inventory management relies on technology solutions like Property Management System s (PMS), Channel Managers, and RevenueManagement Systems (RMS) to automate tasks, analyze data and make informed decisions. This prevents overbooking and rate disparities, enhancing the guest experience.
What is Yield Management? Yield management is a pricing and revenuemanagement strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. But the evolution doesn’t stop there.
We have written extensively about hotel revenuemanagement strategies and tactics here throughout the years. As strategy is one of the most essential parts of revenuemanagement, we have made a summary of all the top advice from our perspective as a hotel revenuemanagement consulting company.
CityBlue is a borderless, branded group of business-centric hotels in Eastern and Southern Africa’s major cities, supported by a world-class digital infrastructure. As an African-born business which was founded in 2013 with immense passion, the ambition of this decade is to consolidate CityBlue as Africa’s fastest-growing local hotel chain.
Besral Sitorus, Cluster RevenueManager of the hotel, expressed his satisfaction after relying on SiteMinder: “SiteMinder has a LOT of connections, which makes it easier for us to connect with valuable channels. The team was struggling to widen visibility via online channels with their previous technology solution.
The property boasts 148 well-appointed rooms, an array of world-class resort-style facilities, including dining, a business centre and a wide range of retail outlets. Thoughtfully curated spaces make the property a refuge for business and leisure travellers alike. Airways prides itself on its highly personalised butler service.
What is revenue optimization? Revenue optimization in hotels is a comprehensive strategy that accounts for all revenue streams and uses data to enhance the overall revenue performance of the business. Table of contents Why is hotel revenue optimization important?
This eliminates manual updates, increases bookings and revenue, and eliminates concerns about overbooking or missing bookings. Booking data is quickly updated across all channels, allowing efficient management of hotel inventory and preventing overbooking or room shortages.
Pricing plays a crucial role in determining the success of any business. When it comes to hotel businesses, one must continuously strive to achieve a balance between the customer experience and pricing. Seasonal pricing refers to rates that businesses charge during their peak or off-season. Firstly, What is Seasonal Pricing?
From checking in guests and entering reservations to managing rates and assigning rooms, many hotels still perform a lot of manual tasks. Oftentimes, these tasks overpower hotels’ ability to invest in proper guest communication, marketing activities, and revenuemanagement , which significantly impacts performance and profitability.
From sustainable design elements to mindful waste management practices, Neera Retreat’s commitment to environmental stewardship permeates every aspect of its operations, fostering awareness and inspiring change in both guests and staff alike. We recently spoke to Ms.
Effective hotel distribution strategies enable hotels to target the right audience, optimise occupancy rates, and enhance revenuemanagement. However – based on the experience in France where rate parity has been disregarded since 2014 – it could in fact lead to a loss of direct business.
The right sales tactics can help increase revenue, boost occupancy rates , and ensure guests have a positive experience. This blog outlines simple, actionable strategies that hotels of all sizes can use to grow their business, from direct bookings to pricing strategies and everything in between.
Benefits of Integrated Payment Solutions for Hotel Businesses Integrated payment solutions offer a multitude of benefits for hotel businesses. This ensures that guests are always presented with accurate information, reducing the likelihood of overbooking or reservation errors. What can ‘roomMaster Payments’ do for you?
It is crucial that hotels closely manage distribution of rates and inventory to prevent revenue loss, overbooking, or increased fees from third-party channels. With correct and competitive rates across all channels, hotels present a positive image of their property wherever a guest may find it.
The reservation system acts as the central hub of the reservation ecosystem, which may also include a website booking engine, channel manager, and revenuemanagement system. When integrated, these modules work together to help hotels manage room availability, distribution, reservations, and revenue. Guestcentric.
Anyone who has worked in the hospitality industry for a few years would enthusiastically attest to the importance of yield management in hotels, particularly in hotel revenuemanagement. Yield management enables the adjustment of prices and inventory to meet seasonal demand, resulting in better revenuemanagement in hotels.
Hoteliers can also use a channel manager to seamlessly connect with popular OTAs such as booking.com, Expedia, AirB&B, etc. Integrated platforms help increase the hotel’s visibility, maximize occupancy, and decrease overbookings. A RevenueManagement System can simplify distribution and increase conversion.
Tip for Hoteliers: Look for a cloud-based PMS that allows real-time updates, offers mobile access, and can easily scale as your business grows. Channel ManagerManaging multiple distribution channels, from Online Travel Agents (OTAs) to direct bookings, can be complex without the right tools.
One of the components needed to apply a hotel revenuemanagement is market segmentation. As a revenuemanager or hotelier, your hotel market segmentation shall help to identify the purpose of the trip: either business or leisure. A clear distinction must also be achieved between individual and group business.
Seasonal Demand and RevenueManagement: Many hotels face seasonal fluctuations in demand, with peak periods followed by slower periods. Effective revenuemanagement is crucial to optimize room rates, occupancy levels, and overall revenue. Book a demonstration of our award-winning hotel management software here.
Located in the verdant Irish Midlands, these surroundings make the Abbey Hotel Roscommon perfect for a relaxing getaway, a fairytale wedding or even a focused business meeting. That’s what the original patriarch, an entrepreneurial local business man, Thomas Grealy had in mind when he opened the hotel over 60 years ago.
Let’s start with the basics—targets should be ambitious but achievable, and most importantly, they must align with your business goals. Cross-selling, on the other hand, might involve partnering with local businesses or attractions to provide exclusive experiences for your guests. RMS Predicting customer behavior is a must.
IDeaS , a SAS company, has introduced Automated Configuration for its G3 revenuemanagement system (RMS), decreasing the initial configuration of G3 from weeks to as little as one day, depending on client needs and requirements. It’s like having another revenuemanager on the team, analyzing the data 24/7.”
Look for a system that automates key operations like updating room availability, managing bookings, and processing payments. This will save you from the hassle of manual updates and reduce the risk of overbookings or missed payments. This can boost guest loyalty and repeat business. Streamlined operations. Ease of use.
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