Social Tables

APRIL 17, 2019

Just as importantly, they need to pinpoint the right customers to target with those offerings. Finding your hotel target market group segment is crucial to success, and it all starts with the type of events that your space is best suited for. Hotels and other venues have to be realistic about the things they can offer well.

Events 149

Events Business Sales Sales Process 149

Inn Quest

MARCH 2, 2023

Hotel management is a complex and challenging task requiring business acumen and customer service skills. This means identifying who your target market is, their needs and preferences, and how you can best serve them. For example, your target market is mainly business travelers.

Management 89

Management Target Marketing Marketing Strategy Revenue Management 89

Xotels

APRIL 3, 2024

We have written extensively about hotel revenue management strategies and tactics here throughout the years. As strategy is one of the most essential parts of revenue management, we have made a summary of all the top advice from our perspective as a hotel revenue management consulting company.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

SiteMinder

OCTOBER 29, 2024

What is a property management business plan? A property management business plan is a document created by property managers or business owners to outline strategies and goals for managing and growing a property management company. Table of contents How important is a property management business plan?

Business 59

Business Management Target Marketing Revenue 59

Revinate

JULY 24, 2024

This article was originally developed and published for Hospitality Net's Data and Business Intelligence Thematics. The post How to activate different data sources for hotel revenue appeared first on Revinate. The post How to activate different data sources for hotel revenue appeared first on Revinate. Read more here.

Revenue 52

Revenue Target Marketing Hotels Marketing 52

Hotelogix

NOVEMBER 28, 2024

Whether it's business travelers seeking efficiency, luxury seekers craving unique experiences, or budget-conscious families planning their vacations, each group has distinct needs and preferences that present unique revenue opportunities.

Hotel Marketing 40

Hotel Marketing Marketing Market ROI 40

Hotel Business

JANUARY 15, 2025

We often see management companies investing heavily in front-of-house technology to enhance the guest experience and drive repeat business and revenues, Henrik Shimony, cofounder/ CEO, Reeco, and a former hotelier, told Hotel Business in an exclusive interview. In todays competitive market, Reeco is essential.

Operations 59

Operations Resorts Hospitality Management 59

Hotel Management

SEPTEMBER 24, 2024

AHICE Group President James Wilkinson said the conference will focus on building positive growth in the sector, from improving occupancy and ADR to driving food and beverage revenue. The hotel sector is a major target market for many businesses. Hotel issues have an inevitable impact on supplier businesses as well.

Events 147

Events Hotels Target Marketing Accommodation 147

Social Hospitality

MARCH 27, 2023

Amazon advertising campaigns are a powerful tool for businesses to promote their products. Sponsored Products, Sponsored Brands, and Sponsored Display ads are some of the various advertising formats that marketers can use to target customers based on their search terms, interests, and behaviors.

Cost Per Click 130

Cost Per Click ROI Market Research Target Marketing 130

Hotel Speak

OCTOBER 24, 2024

Cloudbeds Intelligence marks a breakthrough in eliminating the traditional silos of hotel management, empowering properties to take specific, data-backed actions across every function of their business – including revenue management, marketing, operations, and guest experience.

Upsell 105

Upsell Hospitality Cancellation Forecasting 105

Hotelogix

AUGUST 6, 2024

Moving from merely managing hotel revenue to maximizing profit is a critical transformation that ensures your property's long-term success. This shift requires a comprehensive approach integrating cost control, strategic marketing, and top-notch guest services. Run targeted marketing campaigns to attract high-value guests.

Revenue 52

Revenue Management Upsell Target Marketing 52

Little Hotelier

FEBRUARY 25, 2024

What is revenue management consulting? Revenue management consulting is specialised expertise that a business can bring in to gain guidance on managing and optimising revenue. An investment in hotel revenue management services is therefore one that can quickly deliver an attributable return.

Revenue Management 52

Revenue Management Revenue Services Management 52

STAAH

OCTOBER 15, 2024

Tip for Hoteliers: Look for a cloud-based PMS that allows real-time updates, offers mobile access, and can easily scale as your business grows. Additionally, it provides valuable insights into booking patterns and performance across various channels, helping hotels make better decisions to optimize revenue.

Operations 108

Operations OTA Overbooking Revenue 108

SiteMinder

MARCH 17, 2025

Theyre responsible for key areas such as staff management, guest satisfaction, and financial performance, all while aligning the hotels activities with broader business goals. The hotel director sets expectations for service, supports team performance, and ensures the property is meeting its revenue and occupancy targets.

52

52

A Sales Guy

APRIL 10, 2013

A capital expense is an expense that adds value to the current business. Simply put, think of a capital expense as investment in the business that creates a cost basis or equity. In it’s fist year of business it sold 50,000 dollars of ice cream from that shop. can be deducted against revenue.

Operations 106

Operations B2B Sales Shopping 106

Hotelier Magazine

DECEMBER 17, 2024

This illumination is facilitated with hotel market segmentation, a key component of a viable hotel revenue-management strategy. Through this exercise, operators learn whether its millennials or Baby Boomers booking their rooms, and if theyre doing so to facilitate business or leisure travel.

Revenue Management 52

Revenue Management Revenue Market Marketing 52

SiteMinder

NOVEMBER 18, 2024

The aim is to generate a positive ROI, which you can then use to grow and improve the business or take out as profit. A good ROI at your hotel will be relative to what you’re trying to achieve, what part of the business you’re measuring, and also what other opportunities are available to you.

ROI 96

ROI Revenue Management Revenue Hotels 96

Hotelogix

JULY 11, 2024

As an independent hotel owner, you understand the challenges of driving revenue in a competitive market. In this blog, we will delve into different aspects of hotel revenue management and explore top tips and tricks to help you optimize your hotel’s revenue potential. 

Revenue Management 52

Revenue Management Revenue Management Hotels 52

Little Hotelier

JANUARY 19, 2025

They simplify the often complex world of revenue management , giving you a reliable foundation to build upon as you grow your confidence in managing rates. Our tools help you maximise revenue, simplify operations, and attract more bookings effortlessly. Its a dependable benchmark for your revenue targets.

Rack Rate 52

Rack Rate OTA Revenue Hotels 52

STAAH

OCTOBER 22, 2024

Hotel gift vouchers can be a great tool for driving consistent revenue, no matter the season. Whether through corporate gifting, special packages, or targeted marketing, there are numerous ways to keep voucher sales flowing throughout the year. 5 Effective Strategies to Drive Hotel Gift Voucher Sales All Year 1.

Sales 109

Sales Consumer Target Marketing Email Marketing 109

SiteMinder

SEPTEMBER 22, 2024

Hotels that adopt subscription plans can enjoy several key advantages: Predictable revenue : Subscriptions ensure a steady stream of income, which helps balance cash flow during off-peak seasons. This model works well for business travellers, remote workers, or frequent visitors. Tailor your subscription plan to meet these needs.

Hotels 96

Hotels Revenue Services Target Marketing 96

SiteMinder

DECEMBER 20, 2023

What is a hotel business? A hotel business is simply an establishment that offers guests a place to stay. No matter which definition you use, the ultimate goal of all hotel businesses is the same: to attract more guests, fill more rooms, and maximise the value of every booking. Here’s a basic list to get you started.

Business 59

Business Hotels Management Revenue 59

Hotel Business

AUGUST 11, 2023

According to Marriott, the new-build concept will consist of 124 keys and “is perfect for secondary and suburban markets with a concentration of class B multifamily.” ” The company said it already has 1,800 target markets identified in the U.S. and Canada.

Branding 98

Branding Target Marketing Closing Revenue 98

SiteMinder

JUNE 12, 2024

Yield management is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. What is Yield Management? Think of it as the art behind the science of room supply and demand.

Yield Management 98

Yield Management Management Revenue Management Revenue 98

Catala Consulting

JANUARY 8, 2024

Introduction Revenue Management Systems (RMS) are the cornerstone of modern hospitality and travel industries. Their journey from simple price setting mechanisms to sophisticated, data-driven engines demonstrates the transformative power of technology in business.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Lure Agency

MARCH 24, 2023

Working Collaborative Group Gatherings: A New Segment is Being Defined for Hotels The concept of a hybrid workstyle is revolutionizing businesses and salespeople. While offering a virtual or hybrid model has shown to be good for business, what companies are missing are those impromptu “water cooler chats.”

Hiring 116

Hiring Ancillary Revenue Hotels Business 116

Little Hotelier

JUNE 26, 2023

What is an Airbnb business plan? An Airbnb business plan is a formal document that details a roadmap and strategy for your property. It will also discuss factors like budget , target markets, and brand vision. Your Airbnb business plan should be comprehensive but clear and easy to understand.

Business 52

Business Target Marketing Consumer Accommodation 52

SiteMinder

AUGUST 29, 2023

For hoteliers, hotel costs encompass everything from the cost of construction, to the cost of insurance, to the everyday operational costs of establishing, running and ultimately growing a hotel business. At your hotel, you don’t always need to be thinking of the next big plan to drive revenue and deliver increased profits for the business.

Revenue 52

Revenue Hotels OTA Operations 52

MediaBoom

AUGUST 1, 2024

It involves identifying target audiences, developing compelling offerings, selecting optimal distribution channels, and implementing effective promotional campaigns. It relies on data-driven planning and continuous performance measurement to achieve business objectives. As a local business, use that element to your advantage.

Tourism 94

Tourism Market Marketing Hospitality 94

STAAH

FEBRUARY 21, 2023

It’s an area where distribution and revenue managers spend most of their time. Here are some things to consider when building your distribution strategy: 1) Understand your target market. What are the demographics, their reason to travel (business or leisure), how they book accommodation and for how long, length of stays, etc?

Hotels 98

Hotels Target Marketing Management Revenue Management 98

SiteMinder

SEPTEMBER 26, 2022

While not all the information is consistent across all channels (for example, direct reservations may carry fields of data OTAs do not provide), making sense of consistent data components is required to successfully understand your own hotel’s market segmentation. Source market (which may be different from a traveller’s nationality).

Hotel Marketing 95

Hotel Marketing Market Marketing Fair Share 95

Hotelier Magazine

JANUARY 24, 2024

Many people have access to the software, including the general managers, guest-services managers, revenue managers as well as sales and marketing teams who use it for insight into guests’ booking history, purchasing patterns, needs and preferences based on how they interacted with a hotel’s website.

Business 59

Business Hospitality Email Marketing Management 59

Cloudbeds

AUGUST 8, 2024

Think back to the last time you made an important business decision for your property. Whether you’re a revenue manager, accountant, front office manager, or hotel owner, you need real-time data and visualizations to understand what’s happening at any given time. That’s where business intelligence comes into play.

Business 40

Business Revenue Management Forecasting Revenue 40

SiteMinder

NOVEMBER 22, 2023

These events are opportunities for businesses to showcase their products or services, attracting both industry professionals and the public. Pricing & marketing Developing a strategic pricing model is key to attracting the right audience while maximising revenue. Tip : Leverage social media for targeted marketing.

Events 59

Events Revenue Hotels Management 59

SiteMinder

MAY 21, 2023

Although the target market has since changed, what remains constant is the hotel’s standards and work ethic. This has minimised revenue loss from vacant rooms while maximising our occupancy rates.” Previously, the resort handled all tasks manually, which was time-consuming.

Resorts 98

Resorts Overbooking Yield Management OTA 98

Hotelier Magazine

FEBRUARY 11, 2025

market accounting for 22 per cent of tourism spending in the province, cross-border travel and trade remain essential to the industrys health. TIAO had more than 200 businesses from across Ontario participate in its U.S. Market & Tariff Survey, providing valuable insights into the evolving landscape of U.S. With the U.S.

Market 69

Market Marketing Tourism Business 69

Cloudbeds

APRIL 15, 2024

Oftentimes, these tasks overpower hotels’ ability to invest in proper guest communication, marketing activities, and revenue management , which significantly impacts performance and profitability. It’s happening in every department, from the front office to accounting, marketing, revenue management, and food and beverage.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98