SiteMinder

DECEMBER 20, 2023

What is a hotel business? A hotel business is simply an establishment that offers guests a place to stay. No matter which definition you use, the ultimate goal of all hotel businesses is the same: to attract more guests, fill more rooms, and maximise the value of every booking. Here’s a basic list to get you started.

Business 59

Business Hotels Management Revenue 59

Hotel Management

AUGUST 8, 2024

“Our recent member survey showed just how important WHM visitors are to Australia’s tourism economy with half of businesses saying they are vital employees and more than half saying they are a vital visitor market,” said ATEC Managing Director, Peter Shelley.

Tourism 130

Tourism Hospitality Target Marketing Business 130

Cloudbeds

AUGUST 8, 2024

Think back to the last time you made an important business decision for your property. That’s where business intelligence comes into play. Hotel business intelligence takes your existing data and tech stack to the next level. Here, we explore business intelligence for hotels and how it differs from data analytics.

Business 40

Business Revenue Management Forecasting Revenue 40

Textedly

MAY 23, 2024

Simply put, SMS campaigns are targeted marketing initiatives that utilize text messages to reach and engage with customers. Whether it's promoting a new product, offering exclusive deals, or providing timely updates, SMS campaigns offer a direct line of communication between businesses and their audience.

Market 52

Market Marketing Target Marketing Business 52

eHotelier

OCTOBER 23, 2023

By understanding the needs of their target market, providing them with tailored services, and creating unique experiences for them, hotels can take advantage of these emerging trends and turn their property into an essential destination in the remote work movement.

Target Marketing 116

Target Marketing Market Marketing Hotel Sales 116

Inn Quest

MARCH 2, 2023

Hotel management is a complex and challenging task requiring business acumen and customer service skills. This means identifying who your target market is, their needs and preferences, and how you can best serve them. For example, your target market is mainly business travelers.

Management 89

Management Target Marketing Marketing Strategy Revenue Management 89

Hotel Management

SEPTEMBER 25, 2024

“TFE Hotels is an owner, manager and developer and we see their impressive presence in multiple markets – which includes more than 50 properties in Australia, a strong pipeline of properties and ties to Singapore and Europe – as complementary to our vision for the future,” said Heritage Hotels’ Managing Director, Jeffrey Tang.

Global Distribution System 173

Global Distribution System Target Marketing Hotels Forecasting 173

Revinate

JULY 24, 2024

This article was originally developed and published for Hospitality Net's Data and Business Intelligence Thematics. Read more here.

Revenue 52

Revenue Target Marketing Hotels Market 52

Hotel Management

SEPTEMBER 24, 2024

The hotel sector is a major target market for many businesses. Hotel issues have an inevitable impact on supplier businesses as well. “We are incredibly grateful for the financial support from sponsors, but also for their attendance and engagement in the conference.

Events 147

Events Hotels Target Marketing Accommodation 147

Hotel Business

MARCH 1, 2024

Knowland’s recent meeting planner survey revealed that groups are more likely to relocate events to alternative markets than move down in chain scale to reduce costs. This indicates an opportunity for non-hotel venues to compete more strategically for group business. We believe that finding that business shouldn’t be complicated.

Events 64

Events Target Marketing Scale Market 64

STAAH

OCTOBER 22, 2024

Whether through corporate gifting, special packages, or targeted marketing, there are numerous ways to keep voucher sales flowing throughout the year. Partner with local businesses and corporations, promoting your vouchers as an ideal way to show appreciation. 5 Effective Strategies to Drive Hotel Gift Voucher Sales All Year 1.

Sales 81

Sales Consumer Target Marketing Email Marketing 81

MediaBoom

AUGUST 1, 2024

It involves identifying target audiences, developing compelling offerings, selecting optimal distribution channels, and implementing effective promotional campaigns. It relies on data-driven planning and continuous performance measurement to achieve business objectives. As a local business, use that element to your advantage.

Tourism 99

Tourism Market Marketing Hospitality 99

Social Hospitality

MARCH 27, 2023

Amazon advertising campaigns are a powerful tool for businesses to promote their products. Sponsored Products, Sponsored Brands, and Sponsored Display ads are some of the various advertising formats that marketers can use to target customers based on their search terms, interests, and behaviors.

Cost Per Click 130

Cost Per Click ROI Market Research Target Marketing 130

Hotel Business

MAY 23, 2024

Capital Markets, closed on the refinancing of the EAST Miami Hotel, representing Trinity Investments and Certares Management. The hotel, a 352-key urban resort, is located in Brickell, a business, entertainment and residential district in Miami. of high-end retail, office tenants and additional entertainment options.

Target Marketing 59

Target Marketing Retail Hotels Market 59

Little Hotelier

FEBRUARY 11, 2024

Attracting guests relies on a holistic approach including a strong online presence, targeted marketing, and partnerships. Successive years of business growth In three years since switching from another provider to join with Little Hotelier, Limasan Villa has seen nothing but success in the form of increased bookings and revenue.

Revenue 98

Revenue Target Marketing General Manager Dining 98

Hotel Management

OCTOBER 31, 2024

Drifter was established as a brand and a concept by Hugh Stephenson, Joshua Hunt and Ryan Sanders – two of which remain in the business today; Hugh is our Chief Investment Officer and Josh is our Chief Marketing Officer. The target market is anywhere from young to young at heart.

Accommodation 130

Accommodation Market Marketing Branding 130

Lure Agency

NOVEMBER 16, 2022

Profitability is a sexy word for anyone in business. When it comes to understanding your customers, market research is essential to the success of any business, no matter if it’s market research for B2B or B2C. ” To understand your target customer, you must understand market and customer research.

Market Research 52

Market Research B2B Target Marketing Marketing Strategy 52

Social Tables

APRIL 17, 2019

Just as importantly, they need to pinpoint the right customers to target with those offerings. Finding your hotel target market group segment is crucial to success, and it all starts with the type of events that your space is best suited for. Hotels and other venues have to be realistic about the things they can offer well.

Events 149

Events Business Sales Branding 149

Hotel Management

JUNE 20, 2024

“We have a very ambitious target to triple the number of hotels from 80 to 250 by 2035. The majority of [new hotels] will be outside Japan, and Australia is one of the key target markets. I think inbound business will continue to grow in Japan. The number of American tourists to Japan increased [sixfold from 2022, to 2.05

Resorts 147

Resorts Hotels Target Marketing Tourism 147

Hotelier Magazine

JANUARY 24, 2024

By Morag McKenzie Positioned at the top of the upscale select-service segment, Hyatt Place is a global brand with a growth focus on the locations that matter most to Canadian and international business and leisure travellers. The Hyatt Place guest is a self-reliant business or leisure traveller.

Target Marketing 59

Target Marketing Real Estate Branding Market 59

Hotelogix

OCTOBER 18, 2023

In this comprehensive guide, we delve into what a hotel reservation system entails and highlight its pivotal role in modern hotel businesses' success. It enhances guest satisfaction, optimizes operational efficiency, and drives revenue growth for your hotel business. 

Business 40

Business Global Distribution System Cancellation Hotels 40

STAAH

OCTOBER 22, 2024

Whether through corporate gifting, special packages, or targeted marketing, there are numerous ways to keep voucher sales flowing throughout the year. Partner with local businesses and corporations, promoting your vouchers as an ideal way to show appreciation.

Sales 52

Sales Hotels Consumer Target Marketing 52

Hotel Management

DECEMBER 20, 2023

A lot of the target [market] was around project-focused corporate opportunity. It’s a lot of relationship building in the local market. When I left Quest in 2018 and bought into the Veriu business, it was actually one of the first deals that we did, so it’s great to see it come to life. It is a mix.

Construction 267

Construction Shopping Pipeline Occupancy 267

SiteMinder

SEPTEMBER 22, 2024

There are several types of hotel subscription models that hotels can explore depending on their target audience and business goals: Monthly or annual room subscriptions : Guests pay a recurring fee for access to a room or suite for a set number of nights per month. Tailor your subscription plan to meet these needs.

Hotels 93

Hotels Revenue Services Target Marketing 93

Hotelogix

AUGUST 6, 2024

Strategic marketing and distribution: Optimize your presence across all distribution/sales channels. Run targeted marketing campaigns to attract high-value guests. Make the best use of social media and content marketing. Increasing RevPAR Enhancing RevPAR requires advanced revenue management and targeted marketing.

Revenue 52

Revenue Management Upsell Target Marketing 52

Hotel Business

JANUARY 16, 2024

.” He added, “Having operated hotels for more than 40 years, Wurzak Hotel Group understands how to manage lifestyle, full-service and extended-stay hotels in high-barrier-to-entry markets. “This strategic move is not just a business decision,” said Howard Wurzak, co-CEO, WHG.

Services 64

Services Management Target Marketing Operations 64

Hotel Business

MARCH 14, 2024

With Facebook hitting its 20-year anniversary, Hotel Business spoke with Erin Whitlock Brown , social media manager, Valor Hospitality Partners , to see how the company and other social media outlets have changed hospitality. influenced the hospitality industry from a business perspective? YouTube, TikTok, Instagram, etc.)

Hospitality 64

Hospitality Target Marketing Business Consumer 64

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Market Marketing Target Marketing 52

SiteMinder

NOVEMBER 18, 2024

The aim is to generate a positive ROI, which you can then use to grow and improve the business or take out as profit. A good ROI at your hotel will be relative to what you’re trying to achieve, what part of the business you’re measuring, and also what other opportunities are available to you.

ROI 52

ROI Revenue Management Revenue Hotels 52

STAAH

OCTOBER 15, 2024

Tip for Hoteliers: Look for a cloud-based PMS that allows real-time updates, offers mobile access, and can easily scale as your business grows. Personalizing guest experiences is critical for increasing satisfaction and encouraging repeat business, and a CRM makes it easier to manage these interactions effectively.

Operations 84

Operations OTA Overbooking Revenue 84

Social Hospitality

JULY 15, 2023

In the fast-paced, highly interconnected world of today, influencer marketing isn’t just a buzzword in the B2C space anymore. More than ever, businesses recognize the significant role that industry thought leaders can play in driving brand awareness, boosting lead generation, and enhancing credibility.

B2B 100

B2B Market Marketing Branding 100

Hotel Business

MARCH 14, 2024

With it, customers can get a view of their hotel business, including distribution, sales, service interactions, loyalty programs and more. “As Scandic Hotels Group, one of the largest Nordic hotel operators with 280 hotels across six countries, is the first chain to go live on OPERA Cloud Central at its properties.

Hospitality 59

Hospitality Sales Business Target Marketing 59

MediaBoom

MAY 3, 2024

Stay tuned for expert insights, improvement tips, and best practices to elevate your luxury business. How To Create a Luxury Brand Identity There are several ways to create a luxury brand identity to benefit your business. From knowing your audience to market analysis, they can deliver top-notch methods to improve your business.

Branding 52

Branding Consumer Business Market Research 52

Hotel Business

JULY 10, 2024

With more than 30 years of experience in the hospitality industry, including roles at Mint House and Starwood Hotels & Resorts Worldwide, he will lead the company’s strategic expansion, especially in the full-service and luxury hotel sectors across the company’s target markets.

Target Marketing 59

Target Marketing Hotels Resorts Management 59

Social Hospitality

JANUARY 16, 2023

Let’s face it: today’s market is more crowded and competitive than ever before. And that means businesses no longer only compete with local retailers and the Big Box store on the corner for their fair market share. Rather, businesses today contend with rivals both down the street and on the other side of the globe.

Market 162

Market Marketing Marketing Strategy Consumer 162

Hotel Speak

JULY 19, 2024

Whether you accept transient or group business to your hotel is more than just a revenue management question. It depends on the market. And it depends on how you want to run your business. You thought it was going to be busy. So, you rejected the group book requests and then there’s no transient business, either.

Revenue 63

Revenue Management Revenue Management Average Daily Rate 63

SiteMinder

SEPTEMBER 26, 2022

While not all the information is consistent across all channels (for example, direct reservations may carry fields of data OTAs do not provide), making sense of consistent data components is required to successfully understand your own hotel’s market segmentation. Source market (which may be different from a traveller’s nationality).

Hotel Marketing 95

Hotel Marketing Market Marketing Fair Share 95