This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Cloudbeds Intelligence marks a breakthrough in eliminating the traditional silos of hotel management, empowering properties to take specific, data-backed actions across every function of their business – including revenue management, marketing, operations, and guest experience.
Look at how Whistle for Cloudbeds helps lodging businesses meet guests’ customer service expectations through the AI chatbot. The chatbot can guide travelers through booking, answer queries, and facilitate reservations seamlessly, leading to increased conversion rates, direct bookings , and upselling opportunities.
“Not only do [these two systems] manage our customer relationships as far as maintaining contact information, email data bases, and email-marketing software, they do all of our online relationship management by monitoring review sites, which let the properties know when they have a review so they can engage appropriately.”
Train your staff to identify and capitalize on upselling opportunities. Increasing your Hotel's Market Share Growing your market share requires strategic marketing and distribution efforts. Strategic marketing and distribution: Optimize your presence across all distribution/sales channels.
To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. Upsell with Vouchers Vouchers are a great revenue source for hoteliers who can work away in the background on your website and email channel. What do they look like? Where are they based?
The aim is to generate a positive ROI, which you can then use to grow and improve the business or take out as profit. A good ROI at your hotel will be relative to what you’re trying to achieve, what part of the business you’re measuring, and also what other opportunities are available to you.
This is a common issue for many businesses in the hospitality industry. The Winning Plan for Your Hotel To bring in more guests, you need a complete strategy that looks at different parts of your business. Let's explore some tried-and-true ways to make your place stand out in the busy hospitality market.
So, while the internet doesn’t exactly level the playing field, it does provide smaller players like boutique hotels, inns, guest houses, hostels, B&Bs, and short-term rentals ample opportunities to attract the share of business they need to be successful. Choose the platforms that best meet your marketing objectives and budget.
Yield management is a pricing and revenue management strategy that is used to maximise business performance. Table of contents History and development of yield management Yield management, which originated in the airline industry, marked a revolutionary shift in how businesses approached supply and demand. What is Yield Management?
Hotel CRM solutions are powerful tools that can help your hotel to transform guest interactions, optimise operations, and drive business growth. Little Hotelier Little Hotelier is an all-in-one solution helping small accommodation providers run their business more efficiently, effectively, and profitably. Learn more 2.
With it, customers can get a view of their hotel business, including distribution, sales, service interactions, loyalty programs and more. “As Easy access to guest information enables staff to personalize the guest experience and recognize loyalty through upsell opportunities, special pricing, tailored reservations and more.
Direct bookings are the lifeblood of your business , offering a pathway to profitability that sidesteps the commissions paid to online travel agents. So, in essence, an effective online booking process is not just a feature; it’s an essential strategy for business growth and guest satisfaction.
Manual entries also prevent hospitality businesses from capturing data around guest spending patterns, which is critical for guest acquisition and marketing. With this information, you can improve your hotel’s offerings and implement targetedmarketing efforts. Upselling opportunities. Expanded service.
Guest experience automation Powering improvements to the guest experience are tools that enhance guest engagement and self-service, like automated email confirmations and pre-arrival messages, upsell tools, and mobile check-in applications. Think about the guest’s perspective.
Cloudbeds Intelligence marks a breakthrough in eliminating the traditional silos of hotel management, empowering properties to take specific, data-backed actions across every function of their business – including revenue management, marketing, operations, and guest experience.
Revenue management consulting is specialised expertise that a business can bring in to gain guidance on managing and optimising revenue. Experts across a range of marketing strategies, including SEO, SEM, social media and email. Offers direct booking support for hotels and hospitality businesses.
However, they quickly learn they are less sore as they are not carrying so much weight at such a distance, they have bigger table bills as a result of better guest attention and upselling, with better service, they also can expect better tips. With the walking time eliminated, the server can now focus on guest satisfaction and upselling.
Read on to explore 15 impactful hotel marketing strategies that will help your business thrive in this dynamic industry. Local SEO Tactics: Enhance Your Google Business Profile: Keep your profile updated with accurate contact details, high-quality images, and promotions. Let Mediaboom guide you.
Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions. Three of the largest booking sources for lodging businesses are online travel agencies, metasearch engines , and your direct website.
The growth of data that’s now readily available as well as the ways to track and analyse it provides a wealth of new opportunities for your business to turn a profit. Many businesses where consumers spend money have varying prices based on demand, supply and shifts in costs. Why is revenue management important for the hotel industry?
When the economy is low, the first thing that most businesses want to save on is their marketing. HubSpot carried out a study that established the fact that the more customer engagement and bookings take place, the better a business focuses on content marketing ( HubSpot, 2023 ). Request a Demo With Hotelogix PMS
It’s not a new hotel marketing tactic, but that doesn’t mean you can’t revamp the way that you are using this strategy. Hotel email marketing can be a powerful and useful way to generate bookings, increase customer loyalty and engage your targetmarket segment. Learn more Why is hotel email marketing important?
Is there anything more pressing on the minds of hoteliers, preventing them from having sleepless nights thinking about how to bring down their hotel`s cost and keep their business afloat? It´s clear that optimal control of cost helps hotels to run a profitable and sustainable business model.
Join us in this guide to these current and future trends in hospitality, including what businesses can expect and how to proactively take action to future-proof their success. Staycations & exploring other market opportunities. This article about Hospitality Trends includes: Total guest experience. Health and wellbeing.
In short, revenue management is a disciplined approach that aims to increase the revenue success of your business. This is done by thoroughly understanding your property, its customers, and the market. Mix of business and leisure amenities and services (see how to target the bleisure market ).
It includes various strategies and tactics around marketing, winning reservations, providing incredible guest experiences, and encouraging repeat business. It’s crucial to put yourself out there and attract more bookings, not just to keep your business afloat but to allow it to thrive.
Hotel management is the practice of overseeing every operation of the business to ensure consistent growth and development. Even if you don’t have the luxury of hiring a full team of staff, it’s not impossible to run a successful small hotel business. What is hotel management?
8 Hyper-Personalized Audiences & Campaigns to Increase Your Revenue High vs. Low Spenders First-Timers vs. Returners Regulars Families vs. Solo Travellers Short Stay vs. Long Stay Leisure vs. Business Loyalty Programs OTA Bookers vs. Walk-in Guests What is Hyper-Personalization Marketing & How Does it Work?
By engaging these potential travelers during their research phase, travel marketing effectively drives interest, bookings, and revenue for the tourism industry, making it a critical strategy for businesses looking to capitalize on digital consumer behavior. Are you aiming to engage those ready to discover new destinations?
Technology in the hotel industry continues to advance at a rapid pace and hotel property management software (PMS) remains essential for hoteliers looking to improve how they run their business. PMS hotel software is incredibly important for any business looking to optimise their daily tasks. Build relationships with guests.
Hotel management is the practice of overseeing every operation of the business to ensure consistent growth and development. Even if you don’t have the luxury of hiring a full team of staff, it’s not impossible to run a successful small hotel business. What is hotel management?
And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. What is hotel metasearch marketing? Upsell and cross-sell.
An estimate of the revenue a guest will bring to the property during the lifetime of an average business relationship. As for those who are motivated by perks and discounts, are they the ideal targetmarket for independent properties? This will allow you to flex the rate according to how busy you are. Churn rate.
In short, revenue management is a disciplined approach that aims to increase the revenue success of your business. This is done by thoroughly understanding your property, its customers, and the market. Mix of business and leisure amenities and services (see how to target the bleisure market ).
The key to increasing direct bookings lies in providing an exceptional guest experience from the very first interaction, and that’s where AI-powered systems are having a positive impact on the hospitality business. This capability not only improves guest satisfaction but also opens up new market trends for your property to explore.
We organize all of the trending information in your field so you don't have to. Join 19,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content