SiteMinder

JULY 13, 2024

Without it, your business is essentially forfeiting the ability to boost bookings, revenue and profit, offer competitive rates and promotions, and forecast effectively. The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Cloudbeds

AUGUST 8, 2024

Common operational data metrics include: Occupancy history and forecast Capacity Housekeeping efficiency Maintenance response time Food and beverage cost percentage Out-of-service rooms Marketing data Your marketing data captures how well your channels are performing and reports on visitor data to help guide future marketing campaigns.

Business 40

Business Revenue Management Forecasting Revenue 40

gcommerce

FEBRUARY 13, 2023

With the current economic climate, we have seen significant increases in the average cost-per-click (CPC) on hotel metasearch channels. This type of model covers the up-front media required to run campaigns and you pay a commission net revenue (after cancellations). Right now, we are in a valley with CPCs at a 22.5%

Digital Marketing 52

Digital Marketing Marketing Market Cost Per Click 52