Amadeus Hospitality

APRIL 5, 2024

Google’s change has no impact on the model used by Amadeus’ metasearch customers running Amadeus Metasearch Demand Services on a Cost Per Acquisition (CPA) or Cost per Click (CPC) basis. Furthermore, the Amadeus metasearch program is fully integrated into iHotelier.

Cost Per Click 57

Cost Per Click Hotel Marketing Market Marketing 57

Hotel Speak

JANUARY 25, 2024

The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. Rod Jimenez, CEO of SHR Group, said: “This is a turning point for the hospitality industry.

OTA 110

OTA Cost Per Click Hotels Cancellation 110

Cloudbeds

JANUARY 10, 2025

The most popular metasearch platforms in the hospitality industry include Google Hotel Ads, Tripadvisor, KAYAK, Trivago, Hopper, and Skyscanner. Additional booking details may also be provided, such as the cancellation policy, amenities, and inclusions like free breakfast or Wi-Fi. What is hotel metasearch marketing?

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

Cloudbeds

JULY 27, 2023

Free Bookings Links vs. Trivago’s ads When advertising on Trivago, you can choose between three campaign models: pay-per-click (or cost-per-click), pay-per-booking, and pay-per-stay. In the cost-per-click model (CPC), the hotel pays the amount it bids for each click.

Cost Per Click 52

Cost Per Click OTA Digital Marketing Accommodation 52

gcommerce

FEBRUARY 13, 2023

With the current economic climate, we have seen significant increases in the average cost-per-click (CPC) on hotel metasearch channels. This type of model covers the up-front media required to run campaigns and you pay a commission net revenue (after cancellations). Right now, we are in a valley with CPCs at a 22.5%

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

MediaBoom

MAY 27, 2024

According to Google , since 2015, Hotel Ads referrals have increased year-over-year by 2.4x, proving the efficacy of advertising campaigns in the hospitality sector. Hospitality brands bid to get their ad on the prime cyber real estate that is Maps and Search results. Google Ads for hotels utilize a bidding system.

Cost Per Click 52

Cost Per Click Hotels Display Ads Real Estate 52

SiteMinder

JULY 13, 2024

The fluctuating demand, strong competition, and ever-changing e-commerce landscape in hospitality necessitate constant attention and strategic adaptation. The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance.

Revenue Management 98

Revenue Management Revenue Management OTA 98