Amadeus Hospitality

APRIL 5, 2024

Starting in April 2024, new hotel ad campaigns will no longer feature these bidding options, and existing campaigns will transition to alternative methods by October 2024. To maintain this low-risk service, Amadeus will continue allowing our customers to pay per checked-out booking, lowering the risk on metasearch investments.

Cost Per Click 59

Cost Per Click Hotel Marketing Market Marketing 59

Hotel Speak

JANUARY 25, 2024

This is the equivalent of approximately 7.8million global reservations in 2023 when applied to the worldwide hotel market. Increased bidding on key search terms, including ‘brand searches’ that identify particular hotels, has sparked a sudden increase in cost-per-click, with Google Ads rising 62.5%

OTA 96

OTA Cost Per Click Hotels Cancellation 96

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

SiteMinder

JULY 13, 2024

It would seem that more advanced revenue practices should lead to greater profitability for the hotel, but that has not necessarily been the case. The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Revenue management strategy 2.

Revenue Management 98

Revenue Management Revenue Management OTA 98