Cancellation Cost Per Click Market Share 
Cloudbeds
JULY 27, 2023
Free Bookings Links vs. Trivago’s ads When advertising on Trivago, you can choose between three campaign models: pay-per-click (or cost-per-click), pay-per-booking, and pay-per-stay. In the cost-per-click model (CPC), the hotel pays the amount it bids for each click.
gcommerce
FEBRUARY 13, 2023
Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. With the current economic climate, we have seen significant increases in the average cost-per-click (CPC) on hotel metasearch channels. We continue to see metasearch adoption growing amongst hotels and resorts. decrease YoY.
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