Cloudbeds

JULY 27, 2023

Free Bookings Links vs. Trivago’s ads When advertising on Trivago, you can choose between three campaign models: pay-per-click (or cost-per-click), pay-per-booking, and pay-per-stay. In the cost-per-click model (CPC), the hotel pays the amount it bids for each click.

Cost Per Click 52

Cost Per Click OTA Digital Marketing Accommodation 52

MediaBoom

MAY 27, 2024

Determine Your Bidding Strategy Hotel Ads utilize the following bidding strategies: CPC %: Under this model, if an internet user clicks your ad, your bid would go toward a percentage of the nightly room cost. Explore Mediaboom’s Google Ads Cost Calculator to determine what you can spend on Google Ads for Hotels.

Cost Per Click 52

Cost Per Click Hotels Display Ads Real Estate 52

SiteMinder

JULY 13, 2024

The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Guest segmentation allows hotels to identify high-value segments, target them with tailored promotions and packages, and differentiate their offerings in a competitive market landscape.

Revenue Management 98

Revenue Management Revenue Management OTA 98