Hotel Speak

JANUARY 25, 2024

The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. In fact, the extra investment driving this change is making itself felt in other ways too. from $0.16

OTA 110

OTA Cost Per Click Hotels Cancellation 110

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Much like with OTAs, the search results then display a list of available hotels and rates in the destination.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

SiteMinder

NOVEMBER 15, 2022

Ideally, this means travellers looking for “hotels in” will be quickly enticed further down the sales funnel, which can be a click-through to your website to book directly, an OTA, or a booking generated directly on Google. Manual CPC (cost-per-click) : Bid a fixed amount when someone clicks on your ad.

Cost Per Click 105

Cost Per Click Hotels Management Cancellation 105

Cloudbeds

JULY 27, 2023

Unlike Google’s Free Booking Links, this feature is only available to hoteliers; OTAs and resellers can not participate. If you’re listed on OTAs, you’re probably already listed on metasearch channels too. In the cost-per-click model (CPC), the hotel pays the amount it bids for each click.

Cost Per Click 52

Cost Per Click OTA Digital Marketing Accommodation 52

SiteMinder

JULY 13, 2024

That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Some OTAs still use cached pricing.

Revenue Management 98

Revenue Management Revenue Management OTA 98

gcommerce

FEBRUARY 13, 2023

Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. With the current economic climate, we have seen significant increases in the average cost-per-click (CPC) on hotel metasearch channels. OTAs are pushing hard to regain their footing. decrease YoY.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

SiteMinder

SEPTEMBER 7, 2023

To begin with, it offered a Cost-Per-Click (CPC) model. SiteMinder’s channel manager ensures real-time updates of your rates and inventory on TripConnect – and over 450 other OTAs. Is TripConnect instant booking considered an OTA or a direct booking engine? The answer is neither!

Cost Per Click 52

Cost Per Click OTA Travel Management 52