gcommerce

FEBRUARY 13, 2023

Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. With the current economic climate, we have seen significant increases in the average cost-per-click (CPC) on hotel metasearch channels. Right now, we are in a valley with CPCs at a 22.5% decrease YoY.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

MediaBoom

MAY 27, 2024

Determine Your Bidding Strategy Hotel Ads utilize the following bidding strategies: CPC %: Under this model, if an internet user clicks your ad, your bid would go toward a percentage of the nightly room cost. Explore Mediaboom’s Google Ads Cost Calculator to determine what you can spend on Google Ads for Hotels.

Cost Per Click 52

Cost Per Click Hotels Display Ads Real Estate 52

Cloudbeds

AUGUST 8, 2024

Important elements of your reservation behavior help you get a sense of your guests’ preferences, top-performing channels, and patterns to help you target the right guests at the right time. Information on your guests can be gathered via your PMS, guest engagement system, POS system, CRM system, website, and booking engine.

Business 40

Business Revenue Management Forecasting Revenue 40

SiteMinder

JULY 13, 2024

The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Take advantage of the shifting market and raise your rates compared to keeping them static in order to earn more revenue.

Revenue Management 98

Revenue Management Revenue Management OTA 98