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Remove Cancellation Remove Cost Per Click Remove Upsell
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Trivago’s Free Booking Links: What they are, how they work, and benefits

Cloudbeds

JULY 27, 2023

Free Bookings Links vs. Trivago’s ads When advertising on Trivago, you can choose between three campaign models: pay-per-click (or cost-per-click), pay-per-booking, and pay-per-stay. In the cost-per-click model (CPC), the hotel pays the amount it bids for each click.

Cost Per Click 52
Cost Per Click OTA Digital Marketing Accommodation 52
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Hotel revenue management strategies and solutions

SiteMinder

JULY 13, 2024

The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. By doing a deeper dive analysis, you might realise certain segments have higher cancellation rates and you could want to resist marketing to them.

Revenue Management 98
Revenue Management Revenue Management OTA 98
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