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A bed bank is a business-to-business (B2B) travel provider that connects hotels with travel distributors, such as online travel agencies (OTAs) and tour operators. By collaborating with bed banks, hotels gain access to international markets and diverse travel audiences. What is a bed bank? How does the concept of a bed bank work?
Consider booking patterns, cancellation rates, average length of stay, guest preferences for room amenities or dietary restrictions, website and app metrics, competitor rates, and market trends—the list goes on. Decision intelligence unifies the full range of pricing decision-making through both OTAs and direct bookings.
A basic strategy might involve listing your property on a few key online travel agencies (OTAs) like Airbnb and Booking.com and leaving it at that. A specific OTA may help increase occupancy , but it might not actually be profitable for your hotel. Instead of trying to outbid large OTAs, focus on finding the right balance.
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