SiteMinder

JULY 13, 2024

By gauging the strengths and weaknesses of other hotels in the vicinity, one can identify unique selling points and potential market gaps. By analysing historical data, current bookings, local events, and even broader market trends to identify patterns, your hotel can anticipate busy and quiet periods.

Revenue Management 98

Revenue Management Revenue Management OTA 98

gcommerce

FEBRUARY 13, 2023

This type of model covers the up-front media required to run campaigns and you pay a commission net revenue (after cancellations). Paid Search For the last 2 decades, paid search has been the leading digital marketing channel for hotels and resorts and over that time Cost-Per-Clicks (CPCs) have had peaks and valleys. Remember, #SMYKM.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

eZee Absolute

MAY 13, 2024

The revenue forecast report provides a prediction of future occupancy and revenue based on factors like historical data, market trends and upcoming events. For example: A hotel’s booking pace report for the upcoming month falls short of the occupancy target. No, it’s no magic crystal ball.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Cloudbeds

MARCH 20, 2023

Rather than depend on one or two booking channels, hotels can target market segments on multiple distribution channels such as OTAs, the GDS, and bed banks. For example, if you receive a lot of group bookings, you may decide to divide them into social (weddings, events, etc.) Maintain a diverse distribution strategy.

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

Hotelier Magazine

JANUARY 24, 2024

Systems can range from $10 per user per month all the way up to $100 per user per month.

Business 59

Business Hospitality Email Marketing Management 59

SiteMinder

JANUARY 8, 2024

The entertainment businesses can include attractions of special interest such as zoos and museums, or spectator events such as theatre performances or sports games. Promotions are special rates that can change depending on: – The season or holiday period; – If the guest is a VIP; or, – You want to capitalise on an event. –

Operations 59

Operations Management OTA Hotels 59

Hotelogix

OCTOBER 18, 2023

Guest Profiles: Stores guest information, preferences, and booking history, facilitating personalized service and targeted marketing efforts. No-show and Cancellation Policies: Specify policies for no-shows and cancellations, ensuring transparency and managing guest expectations.

Business 40

Business Global Distribution System Cancellation Hotels 40

eZee Absolute

JANUARY 9, 2023

Which is why it is imperative to offer flexible booking options, such as the ability to easily change or cancel reservations. Elegan offers flexible booking options that allow guests to change or cancel their reservations up to 24 hours before their arrival date without any penalties. No doubt, it is going to be a major selling point.

OTA 52

OTA Hotels Accommodation Travel 52

Xotels

APRIL 3, 2024

Key factors considered in market segmentation include length of stay , day-of-week stays, total revenue per room , total revenue per client, booking lead time, cancellation percentage, and no-show ratio. This information enables revenue managers to strategically target specific holidays or events with tailored offers and packages.

Revenue Management 40

Revenue Management Revenue Management Ancillary Revenue 40

SiteMinder

JANUARY 8, 2024

The entertainment businesses can include attractions of special interest such as zoos and museums, or spectator events such as theatre performances or sports games. Promotions are special rates that can change depending on: – The season or holiday period; – If the guest is a VIP; or, – You want to capitalise on an event. –

Operations 52

Operations Management OTA Hotels 52

MediaBoom

MAY 27, 2024

Commissions per stay: This commission-based system doesn’t make you shoulder the cost of cancellations, as you only pay a portion of the room booking value if a guest stays. Commissions per conversion: This system requires you to bid a percentage of the booking value for each secured hotel room through your ad.

Cost Per Click 52

Cost Per Click Hotels Display Ads Real Estate 52

MediaBoom

APRIL 5, 2024

Better Budget Allocation : By targeting areas with higher interest in specific travel services, companies can allocate their budget more efficiently, ensuring they’re spending money where it’s most likely to convert. Consider featuring tours of popular landmarks, live events, or Q&A sessions with travel experts.

Marketing Strategy 88

Marketing Strategy Market Marketing Travel 88

Little Hotelier

FEBRUARY 22, 2023

Does the hostel’s current target market match your ideal target market? You need to be clear on your rules around booking, cancellation, arrival, departure, payment, and all your on-site rules, which can be as easy as sending a clear and concise email before they arrive. Is the property an appropriate size?

OTA 52

OTA Business Hiring Market 52