Cancellation Events Target Marketing 
STAAH
DECEMBER 12, 2023
During peak holiday periods, consider adopting a revenue management system that factors in various parameters such as historical booking data, competitor pricing, local events, and even weather forecasts. Targeted Marketing and Segmentation Segment your audience based on demographics, interests, or past booking behaviors.
Cloudbeds
MAY 8, 2024
Is it an event? Is it a recurring event or a one-time event? Are you going to have the same events and holidays for next year? You might consider offering special promotions or targeted marketing campaigns to attract guests during these quieter times and ensure your rooms aren’t sitting empty.
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SiteMinder
JUNE 12, 2024
This includes offering tailored packages, suggesting room upgrades, promoting in-house dining experiences, and even curating special entertainment events. This data-driven approach allows hoteliers to make informed decisions about pricing, promotions, and packages based on historical data, market trends, and forecasts.
Xotels
APRIL 3, 2024
Key factors considered in market segmentation include length of stay , day-of-week stays, total revenue per room , total revenue per client, booking lead time, cancellation percentage, and no-show ratio. This information enables revenue managers to strategically target specific holidays or events with tailored offers and packages.
Inn Quest
AUGUST 15, 2023
Rate Management: Thereafter, channel management systems help hotels set different room rates for each channel based on demand, seasonality, events and other criteria. They can seamlessly increase revenue and effectively respond to market conditions, thanks to their ability to manage rates.
eZee Absolute
MAY 13, 2024
The revenue forecast report provides a prediction of future occupancy and revenue based on factors like historical data, market trends and upcoming events. For example: A hotel’s booking pace report for the upcoming month falls short of the occupancy target. No, it’s no magic crystal ball.
gcommerce
FEBRUARY 13, 2023
This type of model covers the up-front media required to run campaigns and you pay a commission net revenue (after cancellations). Paid Search For the last 2 decades, paid search has been the leading digital marketing channel for hotels and resorts and over that time Cost-Per-Clicks (CPCs) have had peaks and valleys. Remember, #SMYKM.
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