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8 Pricing Strategies for Hotels During the Holiday Season

STAAH

During peak holiday periods, consider adopting a revenue management system that factors in various parameters such as historical booking data, competitor pricing, local events, and even weather forecasts. Targeted Marketing and Segmentation Segment your audience based on demographics, interests, or past booking behaviors.

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What is Yield Management: Guide for Hotels

SiteMinder

This includes offering tailored packages, suggesting room upgrades, promoting in-house dining experiences, and even curating special entertainment events. This data-driven approach allows hoteliers to make informed decisions about pricing, promotions, and packages based on historical data, market trends, and forecasts.

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What your hotel booking performance can tell you about demand patterns

Cloudbeds

Is it an event? Is it a recurring event or a one-time event? Are you going to have the same events and holidays for next year? You might consider offering special promotions or targeted marketing campaigns to attract guests during these quieter times and ensure your rooms aren’t sitting empty.

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Hotel Revenue Management Strategies

Xotels

Key factors considered in market segmentation include length of stay , day-of-week stays, total revenue per room , total revenue per client, booking lead time, cancellation percentage, and no-show ratio. This information enables revenue managers to strategically target specific holidays or events with tailored offers and packages.

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What is a Hotel Channel Manager? A Comprehensive Guide

Inn Quest

Rate Management: Thereafter, channel management systems help hotels set different room rates for each channel based on demand, seasonality, events and other criteria. They can seamlessly increase revenue and effectively respond to market conditions, thanks to their ability to manage rates.

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Hotel revenue management strategies and solutions

SiteMinder

By gauging the strengths and weaknesses of other hotels in the vicinity, one can identify unique selling points and potential market gaps. By analysing historical data, current bookings, local events, and even broader market trends to identify patterns, your hotel can anticipate busy and quiet periods.

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Hotel Digital Marketing in a Down Economy- Part 2

gcommerce

This type of model covers the up-front media required to run campaigns and you pay a commission net revenue (after cancellations). Paid Search For the last 2 decades, paid search has been the leading digital marketing channel for hotels and resorts and over that time Cost-Per-Clicks (CPCs) have had peaks and valleys. Remember, #SMYKM.