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For example, Cloudbeds Intelligence analyzes billions of future-looking data points, including competitor rates, events, holidays, and search information, combined with a property’s own data to understand how every combination impacts profit. DI can also be more proactive and suggest upsells tailored to guest profiles and booking patterns.
By deploying this strategy a hotel is insuring itself against possible cancellations by having secured guests who can fill cancelled bookings. Data must be used to inform how many no-shows or cancellations to expect so you can overbook by that much. 2) Use multiple data sources.
Whether it’s mitigating cancellations with predictive marketing suggestions or personalizing guest experience with tailored upsell recommendations, our supercharged platform will help hoteliers take the best actions to meet their goals. This level of decision intelligence simply hasn’t been available until now.”
During peak holiday periods, consider adopting a revenue management system that factors in various parameters such as historical booking data, competitor pricing, local events, and even weather forecasts. This not only adds value for guests but also allows hotels to upsell services and capture diverse customer preferences.
This expectation relies on understanding your hotel’s occupancy data, revenue, room rate and average spend per room for the last couple of months and in the same period the previous year, as well as looks at demand and events. 4) Flexible Cancellation Policy Guests are looking for flexibility , now more than ever.
This includes offering tailored packages, suggesting room upgrades, promoting in-house dining experiences, and even curating special entertainment events. For instance, if a hotel expects high occupancy due to an upcoming event in the city, they can ensure adequate staffing and inventory to cater to the influx of guests.
Public holidays and popular local events will also affect how much you can charge per room. These might follow the four seasons of the year, or they could be defined by school holidays, festive seasons or major local events. Upselling and cross-selling Grab upselling and cross-selling opportunities with both hands.
Quantity discounts By booking in bulk, the likes of tour groups, businesses, families and event guests are easier and more efficient to deal with on a per guest basis, so many hotels offer bulk discounts that trigger at a certain number of rooms. Loss leader rooms can also become profitable through upselling and cross-selling.
The same goes with the reverse, late cancellations are automatically relisted, allowing the hotel to optimise its revenue potential. An Independent Hotel’s PMS Increases Upsell Potential All hoteliers are looking for ways to increase the lifetime value of their guests, but an upsell is a fickle thing.
It’s when a guest books a room but simply doesn’t turn up without canceling. You’ve got the solo traveler who forgets about the booking, the big group that cancels last minute, and then there’s the mysterious disappearance act – no clue why they didn’t show up. There are a few different types of no-shows.
Whether it’s mitigating cancellations with predictive marketing suggestions or personalizing guest experience with tailored upsell recommendations, our supercharged platform will help hoteliers take the best actions to meet their goals. This level of decision intelligence simply hasn’t been available until now.”
As events return and travel volumes normalize post-pandemic, now is the time for hoteliers to make the most of planning their sales strategies to capture as much business as possible. Even highlighting “free cancellation” or other flexible policies can work to enhance the hotel’s sales and revenue strategies.
A perfectly timed mobile marketing campaign directed at travelers looking for a place to stay after a flight cancellation is just one small example of the power of big data for hotels. Email marketing, hotel productivity, and upselling are some of many ways to use this data.
They form a record that can be accessed by both you and your guests, which can bring clarity to reservation changes, cancellations or modifications. Each of these events demands another confirmation email, which again grants your hotel an opportunity to impress. Confirmation emails can also help in a managerial sense.
When travelers book on your website, you can upsell them to premium rooms and cross-sell onsite services and add-ons like breakfast, dining, spa, and recreation. When travelers book through your website, they can make changes or cancel directly with your property, giving them peace of mind. Generate more revenue.
By using dynamic pricing strategies, hotels can also adjust prices for specific events or promotions to attract more customers and increase their revenue. This strategy works especially well for lodging facilities that encounter seasonal fluctuations in demand or a high rate of cancellations.
Dedicated groups & events page A simple way to secure more group business is to add a groups & events page to your website, where you can outline your USP and explain why you’re a great fit for certain groups. Integrated payment system The days of cash payments and taking cards over the phone are gone in the hotel industry.
For an effective pricing strategy, you should look to determine your offerings, including: Variety of rates Discounts Your loyalty program offerings Upsell opportunities Slow periods are an excellent time to understand price fences such as advanced purchase, deposit or cancellation policies, as these can be flexed over time.
Revenue optimization Hotel spa software optimizes your spa’s revenue through upselling tactics, special promotions, and targeting of guests and non-guests alike. It also identifies valuable upselling and add-on opportunities. Communication Reduce no-shows and last-minute cancellations with software that offers communication solutions.
By analysing historical data, current bookings, local events, and even broader market trends to identify patterns, your hotel can anticipate busy and quiet periods. One of the best ways to identify and filter segments is by their reason for travel; family holiday, wedding, tourist event, adventure, relaxation, business, etc.
Overbooking: Though counterintuitive, it helps mitigate revenue loss due to last-minute cancellations or no-shows. Seasonal Pattern Analysis: Resorts can capitalize on fluctuating demands driven by seasons, holidays, and local events, by adjusting pricing and operational strategies accordingly.
Key factors considered in market segmentation include length of stay , day-of-week stays, total revenue per room , total revenue per client, booking lead time, cancellation percentage, and no-show ratio. This information enables revenue managers to strategically target specific holidays or events with tailored offers and packages.
The same happens with a cancellation. It then pushes ARI updates to that channel and, for two-way sync, it imports reservations/cancellations into your Channel Manager, PMS, and/or CRS dashboard. In the case of one-way sync, reservations or cancellations will not be imported. What’s allotment ? What’s iCal?
Read more: Hotels vs. OTAs: Which Way Does the Scale Tip in 2020 A guest books a room through an OTA, the booking is instantly noted in your inventory, another guest cancels at the last minute, and the room is automatically up for sale again on every channel.
Hotels using pre-arrival emails reported that 98% of their upsells came via emails before arrival rather than at the front desk. Reduce cancellations with confirmation emails that reassure guests. For example, remind guests about seasonal events in or near your property. Use email to make your property a trusted local expert.
He says the systems also provide an opportunity for upgrades, cross-sells or upsells, which might include a better room or a deal on a spa package. Systems can range from $10 per user per month all the way up to $100 per user per month. Some big chains, such as Hilton and Choice, use their own proprietary systems for their unique needs.
To maximize revenue, your pricing needs to be dynamic and consider factors like competitors’ rates and local events that may affect your profits. An increased level of engagement not only results in more satisfied guests but also helps to increase revenue via upsells and add-ons and streamlines operations through automation.
Key factors considered in market segmentation include length of stay , day-of-week stays, total revenue per room , total revenue per client, booking lead time, cancellation percentage, and no-show ratio. This information enables revenue managers to strategically target specific holidays or events with tailored offers and packages.
The entertainment businesses can include attractions of special interest such as zoos and museums, or spectator events such as theatre performances or sports games. Promotions are special rates that can change depending on: – The season or holiday period; – If the guest is a VIP; or, – You want to capitalise on an event. –
The entertainment businesses can include attractions of special interest such as zoos and museums, or spectator events such as theatre performances or sports games. Promotions are special rates that can change depending on: – The season or holiday period; – If the guest is a VIP; or, – You want to capitalise on an event. –
Local Events and Seasonality : Geo-targeted campaigns can be adjusted quickly to take advantage of local events, holidays, or seasonality, making offers timely and more appealing. Additionally, the ability to upsell and cross-sell services directly through the platform can further enhance revenue.
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