Hotelogix

NOVEMBER 17, 2023

The hospitality industry has its own set of challenges.   Targeted marketing strategies and personalized guest experiences Today’s cloud-based Hotel PMS lets you access detailed guest data and helps you to know your customer segments, their likes and dislikes, and roll out targeted marketing campaigns.

Target Marketing 52

Target Marketing Hotels Cancellation Services 52

Cloudbeds

JANUARY 10, 2025

The most popular metasearch platforms in the hospitality industry include Google Hotel Ads, Tripadvisor, KAYAK, Trivago, Hopper, and Skyscanner. Additional booking details may also be provided, such as the cancellation policy, amenities, and inclusions like free breakfast or Wi-Fi.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

eZee Absolute

MAY 13, 2024

For example: A hotel’s booking pace report for the upcoming month falls short of the occupancy target. The revenue manager can launch targeted marketing campaigns or adjust pricing strategies for specific room types or dates to fill the gap. One such robust and intuitive hotel revenue management software is eZee Mint.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Hotelogix

OCTOBER 18, 2023

  As technology continues to reshape the hospitality landscape, the importance of an effective reservation system cannot be overstated—it's the key to unlocking efficiency and excellence in modern hotel management. Integration ensures seamless communication between departments and avoids manual data entry.

Business 40

Business Global Distribution System Cancellation Hotels 40

eZee Absolute

JANUARY 9, 2023

Use social media marketing. Invest in the latest hospitality technologies. If you have been thinking of targeting this group of travelers, then here are some of the benefits you would love to learn about: 1. Invest in the latest hospitality technologies. Provide amenities that cater to their needs.

OTA 52

OTA Hotels Accommodation Travel 52

gcommerce

FEBRUARY 13, 2023

This type of model covers the up-front media required to run campaigns and you pay a commission net revenue (after cancellations). Paid Search For the last 2 decades, paid search has been the leading digital marketing channel for hotels and resorts and over that time Cost-Per-Clicks (CPCs) have had peaks and valleys.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

SiteMinder

JANUARY 8, 2024

The difference between hotel management vs hospitality management Hotel management and hospitality management can be different terms for the same thing: managing a hotel. Learn more Different parts of hospitality management operations Hospitality is an umbrella term to many industries.

Operations 59

Operations Management OTA Hotels 59

SiteMinder

JULY 13, 2024

The fluctuating demand, strong competition, and ever-changing e-commerce landscape in hospitality necessitate constant attention and strategic adaptation. Revenue managers must continuously monitor property performance, market trends, competitor pricing strategies, brand impact, and consumer behaviour to optimise their return on effort.

Revenue Management 98

Revenue Management Revenue Management OTA 98

MediaBoom

MAY 27, 2024

According to Google , since 2015, Hotel Ads referrals have increased year-over-year by 2.4x, proving the efficacy of advertising campaigns in the hospitality sector. Hospitality brands bid to get their ad on the prime cyber real estate that is Maps and Search results. Google Ads for hotels utilize a bidding system.

Cost Per Click 52

Cost Per Click Hotels Display Ads Real Estate 52

SiteMinder

JANUARY 8, 2024

The difference between hotel management vs hospitality management Hotel management and hospitality management can be different terms for the same thing: managing a hotel. Learn more Different parts of hospitality management operations Hospitality is an umbrella term to many industries.

Operations 52

Operations Management OTA Hotels 52

Cloudbeds

AUGUST 8, 2024

Important elements of your reservation behavior help you get a sense of your guests’ preferences, top-performing channels, and patterns to help you target the right guests at the right time. Data management Effective management of hospitality-specific data is a crucial component of a business intelligence system for hotels.

Business 40

Business Revenue Management Forecasting Revenue 40

MediaBoom

APRIL 5, 2024

The Strategy Behind Successful Influencer Partnerships Choosing the Right Influencers : The effectiveness of an influencer partnership hinges on alignment between the influencer’s audience and the travel brand’s target market. It’s not just about follower count but engagement rate, audience demographics, and content style.

Marketing Strategy 88

Marketing Strategy Market Marketing Travel 88

Little Hotelier

FEBRUARY 22, 2023

Hospitality and tourism are exciting, alluring, industries. Website and marketing Tourism and hospitality are competitive industries – you can’t expect customers to just roll on in from the get-go. Does the hostel’s current target market match your ideal target market? How seasonal is the business?

OTA 52

OTA Business Hiring Market 52