Inn Quest

AUGUST 15, 2023

Understanding the Hotel Channel Management Landscape Managing hotel bookings and distribution across multiple online travel agencies (OTAs) and booking platforms is becoming an increasingly complex and time-consuming task for hoteliers. This is why hotel channel manager software is in demand nowadays.

Management 52

Management Global Distribution System Overbooking OTA 52

Travelboom Marketing

MAY 3, 2024

Commission-based bidding will be sunsetted in late 2024, leaving hotel marketers with only the options above for hotel ad bidding. This is where having lower rates than the OTAs, or at least staying within parity of OTA rates, is crucial for hotels for better ad visibility. based on performance.

OTA 52

OTA Hotels Branding Real Estate 52

SiteMinder

JULY 13, 2024

That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? It would seem that more advanced revenue practices should lead to greater profitability for the hotel, but that has not necessarily been the case. Some OTAs still use cached pricing.

Revenue Management 98

Revenue Management Revenue Management OTA 98

STAAH

NOVEMBER 15, 2022

What do these travel trends mean for hotel marketing? If you get it right, your guests will not only return, but also becomes your brand ambassadors, amplifying your marketing efforts. In related trends, booking windows are much shorter and cancellation policies continue to be very flexible across the industry.

Hospitality 89

Hospitality OTA Travel Upsell 89

SiteMinder

FEBRUARY 25, 2024

Almost one in five hotel rooms booked online are cancelled prior to travel. Another survey found 56% of respondents visit a hotel’s website as part of their travel research process. Google says “ …not now, not ever ” will it become an OTA (Online Travel Agent). billion at a CAGR of 4.5%.

Hospitality 52

Hospitality Cancellation OTA Tourism 52

eZee Absolute

DECEMBER 11, 2023

A hotel channel manager is a software that allows hotels like yours to manage their online inventory and rates across multiple booking channels, such as online travel agencies (OTAs), global distribution systems (GDSs), and your website as well. Connectivity with OTAs Not all online travel agencies (OTAs) are created equal.

Management 59

Management OTA Overbooking Global Distribution System 59

gcommerce

AUGUST 22, 2023

If the percentage you pay in media fees + your metasearch advertising budget is lower than your OTA commissions, this model can be a win. But a problem we see more and more is that OTA’s are spending huge amounts of advertising dollars to dominate metasearch. We hope you found this breakdown useful and informative.

OTA 52

OTA Marketing Market Cancellation 52

eZee Absolute

JANUARY 13, 2023

They surf through the internet, various hotel websites, and OTA platforms to find a perfect stay at an affordable price. I bet you don’t want your hotel to be just a part of their surfing process. Handle cancellations like a pro. Handle cancellations like a pro. Keep your audience engaged. Put up amazing offers.

Cancellation 98

Cancellation Hotels Management Business 98

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

The Cosmos

JANUARY 11, 2023

If their booking or flight is canceled, or if they need to rearrange their plans, it is far easier to contact their offline travel agent , whom they can simply message or phone directly for a nice chat. In comparison, previously customers had to wait for hours at an OTA’s contact center without receiving support.

Travel 52

Travel Hotels Hotel Marketing Cancellation 52

Little Hotelier

AUGUST 29, 2023

Hotel investments come in many shapes and sizes. It could be that you’re buying a hotel business or investing in one you already own through things like property extensions and renovations, hotel marketing, employee training and hotel software.

ROI 98

ROI Hotels Average Length of Stay Revenue 98

Xotels

APRIL 3, 2024

Also, gone are the days of selling the majority of your rooms through OTAs. Take full advantage of the available demand: of course, we know that flat pricing is not how hotels can maximize their revenue, but what lies at the other end of the spectrum? Bring customers to your website: thinking multi-channel here is important.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

Inn Quest

MAY 11, 2023

Early Bird Pricing: Hotels frequently use early bird discounts to entice customers to make reservations early, which helps generate revenue early on and fill up rooms during off-peak times. This strategy works especially well for lodging facilities that encounter seasonal fluctuations in demand or a high rate of cancellations.

Revenue 88

Revenue Occupancy Hotels Marketing 88

gcommerce

APRIL 12, 2023

If you’ve been a loyal Google paid search advertiser all these years and you’re not running Google Hotel Ads via metasearch advertising then you’re losing out on a very large portion of the Google hotel search ecosystem. One that could be driving a substantial amount of direct revenue for your hotel.

Hotels 52

Hotels OTA Digital Marketing Revenue 52

SiteMinder

JANUARY 8, 2024

For instance, you can evaluate which channel is delivering the most reservations, contributing the most to overall revenue, has the highest cancellation rate, or which has the largest or smallest lead time. Online booking engines This is essential if you want to capture direct bookings and reduce the reliance and commission you pay to OTAs.

Operations 59

Operations Management OTA Hotels 59

SiteMinder

JANUARY 8, 2024

For instance, you can evaluate which channel is delivering the most reservations, contributing the most to overall revenue, has the highest cancellation rate, or which has the largest or smallest lead time. Online booking engines This is essential if you want to capture direct bookings and reduce the reliance and commission you pay to OTAs.

Operations 52

Operations Management OTA Hotels 52

Social Tables

JANUARY 14, 2022

Many hospitality conferences and conventions were virtual or hybrid events , while others were forced to cancel altogether. 2021 also brought about many exciting developments in hospitality technology, digital marketing, hotel services, and changes in travel trends.

Hospitality 158

Hospitality Events Tourism Business 158

Q4Launch

FEBRUARY 3, 2022

Channels to attract them include: Social media platforms Organic search engine traffic Directories and referral sites The goal is that once a potential guest completes this stage, they’re comfortable and ready to book with you instead of one of the OTAs. For example, overly strict cancellation policies can deter some potential guests.

Marketing Strategy 52

Marketing Strategy Upsell Occupancy Hotels 52

eZee Absolute

NOVEMBER 19, 2023

Hotels are not data-driven Challenge You are well aware that some hotels do not rely on any surefire data for business decisions. And because of the decisions based on assumptions, many hotels are forced to close down in a short span.

Hotels 98

Hotels Hiring Services Marketing 98

SiteMinder

MARCH 16, 2023

Without a hotel reservation system, it’s hard to know how many guests are travelling, what their interests are, what amenities they prefer, how old they are, where they’re coming from, why they’re visiting your destination, and so forth. More revenue: A pooled inventory model to put more of your rooms online and reduce overbookings.

Overbooking 52

Overbooking Hotels Accommodation Global Distribution System 52