SiteMinder

JANUARY 22, 2025

higher than the prior year and more than 60% above the value-per-booking via OTAs (US$320); more than 35% above global distribution systems (US$380); and more than 15% above wholesalers, DMCs and tour operators combined (US$446). This figure was 8.5% The longest stays were in Portugal and the shortest stays were in Taiwan.

Revenue 59

Revenue Cancellation Global Distribution System OTA 59

eZee Absolute

FEBRUARY 12, 2025

Dynamic pricing isnt just about increasing ratesits about pricing smartly based on real-time demand, market trends, and competitor rates. If youre still relying heavily on OTAs, now is the time to push direct bookings with exclusive deals. Some guests overbook, others change their plans last minute, and some simply forget to cancel.

Revenue 52

Revenue Cancellation Overbooking Revenue Management 52

Cloudbeds

NOVEMBER 15, 2024

For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. For hotels, this includes making dynamic rate suggestions and identifying segments and offers for marketing campaigns.

Upsell 105

Upsell Occupancy Revenue Management Revenue 105

Hotelogix

OCTOBER 3, 2024

In today's digital world, Online Travel Agencies (OTAs) like Booking.com and Expedia have become essential for hotels looking to reach a larger audience and increase bookings. OTAs offer unmatched exposure, but with so many hotels listed, it can be challenging to stand out. Why OTAs Matter for Hotels? 

OTA 52

OTA Market Marketing Hotels 52

Little Hotelier

MAY 31, 2023

What is the Booking.com cancellation policy? The Booking.com cancellation policy outlines the terms and conditions that apply when a guest cancels a reservation at your hotel. It includes specifics about refund procedures, penalties, and fees associated with cancellations.

Cancellation 52

Cancellation Revenue OTA Business 52

Hotelogix

OCTOBER 1, 2024

The travel industry has undergone many changes in recent years, and one area that’s constantly evolving is the world of Online Travel Agencies (OTAs). As we step into 2024, it’s clear that OTAs are not slowing down regarding innovation. Let’s dive into the top trends shaping the OTA landscape in 2024. 

OTA 52

OTA Travel Cancellation Services 52

STAAH

JUNE 7, 2023

Market Insights by Booking.com Market insights can provide a comprehensive understanding of market trends, guest preferences and industry dynamics. STAAH MAX users can analyze market insights and make informed decisions. So the property can see the policy before cancelling.

Cancellation 98

Cancellation OTA Marketing Market 98

Hotelogix

OCTOBER 24, 2024

There are several types of hospitality technology solutions that are available in the market. Your front desk staff can use a Hotel PMS to accept, cancel, and modify reservations based on your guests’ requirements. For example, you sell your rooms on 5 OTAs. Each of them has its own characteristics.

OTA 52

OTA Management Overbooking Cancellation 52

STAAH

NOVEMBER 1, 2023

Properties can tap into this increase in demand and secure revenue by offering targeted discounts to international travellers who tend to book earlier and cancel less. For steps on how to Add Country Rates via STAAH click here OTA Promotions OTA promotion feature allows a property to set up promotions on Booking.com via the MAX extranet.

OTA 105

OTA Cancellation Marketing Market 105

Hotel Business

FEBRUARY 22, 2023

SiteMinder’s new Hotel Booking Trends report, a hotel commerce data analysis of more than 36,000 hotels and 450+ connected booking integrations, has revealed travelers booked their trips on average eight days earlier, and canceled their bookings 17% less year-on-year in 2022, despite a 24% increase in the average daily hotel room rate.

Travel 102

Travel Average Length of Stay Average Daily Rate Cancellation 102

STAAH

JUNE 18, 2024

The more intuitive and easier your booking process is, the easier it will be for hotels to compete with online travel agents (OTAs) for direct bookings. Ability to offer guests offers, demand-led rates ( dynamic pricing ) and comparing rates with OTAs. Allow guests to easily modify or cancel their bookings online.

Cancellation 105

Cancellation OTA Overbooking Accommodation 105

STAAH

JUNE 6, 2023

If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings. With the right analytics tools, hotels can make data-driven decisions to optimize their revenue and marketing strategies.

Cancellation 98

Cancellation OTA Global Distribution System Revenue 98

STAAH

MAY 30, 2023

4) Defining Target Audience: To make online distribution more efficient, it is essential to clearly define the target audience or market. 8) Online Travel Agents (OTAs): Working with multiple online travel agents (OTAs) is crucial for increasing digital distribution and overall occupancy.

OTA 98

OTA Hotels Revenue Travel 98

Hotel Management

MAY 22, 2024

trillion travel market. The global travel market is currently worth US$2.3 The global travel market is currently worth US$2.3 But if you break it down in terms of the players – OTAs, travel agencies, hotel websites and other players – all of them will be growing at a rate of somewhere between 6-10%.

Travel 130

Travel OTA Marketing Market 130

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Most metasearch sites operate in a similar way.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

STAAH

NOVEMBER 15, 2022

What do these travel trends mean for hotel marketing? If you get it right, your guests will not only return, but also becomes your brand ambassadors, amplifying your marketing efforts. Direct bookings are on the rise and your website is one of the most effective marketing tools to attract and convert guests (commission-free).

Hospitality 98

Hospitality OTA Travel Cancellation 98

SiteMinder

JULY 13, 2024

Revenue management revolves around measurement of what customers from different audience segments are willing to pay, as well as the ever-changing supply and demand within each market. The right distribution channels can have strong marketing power, putting your hotel in front of many customers you aren’t able to contact directly.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Hotelogix

SEPTEMBER 16, 2024

Whether managing a big hotel chain or a small boutique property, working with OTAs helps you reach more travelers and fill more rooms.    This blog will explain OTAs, how they work, and why they're essential for hotels. OTAs offer a platform where people can compare hotels, check prices, and book their stay instantly.

OTA 52

OTA Travel Cancellation Marketing 52

SiteMinder

JUNE 11, 2024

Our properties excel in the leisure market, delivering exceptional value for those seeking a vibrant city escape. It expands market reach by connecting with various online travel agencies (OTAs), global distribution systems (GDS), and direct booking channels, increasing visibility and bookings.” “The

Global Distribution System 98

Global Distribution System Revenue Hotels Cancellation 98

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side. decrease YoY.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

SiteMinder

MAY 25, 2023

The bottom line is that hotels can lose millions of dollars in revenue due to abandonment, especially when you also consider that guests may book a room before delaying payment, and then cancelling altogether. 5 tips from The Hotels Network 6. 5 tips from The Hotels Network 6.

Revenue 98

Revenue Cancellation Hotels Accommodation 98

Cloudbeds

JULY 15, 2023

These sites may vary to include online travel agencies (OTAs) such as Booking.com , Expedia, Tripadvisor, or Agoda; travel metasearch engines such as Google, Kayak, and Trivago; GDSs such as Amadeus and Sabre; bed banks such as Hotelbeds, or online marketplaces such as Airbnb, Vrbo (former HomeAway), etc. The same happens with a cancellation.

Management 76

Management OTA Cancellation Overbooking 76

Cloudbeds

OCTOBER 17, 2024

A basic strategy might involve listing your property on a few key online travel agencies (OTAs) like Airbnb and Booking.com and leaving it at that. A specific OTA may help increase occupancy , but it might not actually be profitable for your hotel. Cost of acquisition – which channels are most cost-effective?

OTA 76

OTA Occupancy Hotels Revenue 76

Social Tables

JANUARY 14, 2022

Many hospitality conferences and conventions were virtual or hybrid events , while others were forced to cancel altogether. 2021 also brought about many exciting developments in hospitality technology, digital marketing, hotel services, and changes in travel trends. HITEC ORLANDO. June 27-30 | Orange County Convention Center | Orlando.

Hospitality 158

Hospitality Events Tourism Business 158

Cloudbeds

MARCH 20, 2023

And it all starts with hotel market segmentation. What is hotel market segmentation? Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. Some hotels break down transient business into subgroups such as OTAs, direct bookings , packages, and consortia.

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

SiteMinder

FEBRUARY 28, 2023

China’s largest OTA, Trip.com, discovered the most popular destinations so far are Singapore, South Korea, Hong Kong, Japan and Thailand. Of the 10 markets surveyed, Chinese travellers are the most heavily concentrated in these two accommodation types. Additionally, 47% plan to book with an OTA and 24% direct with their accommodation.

Tourism 105

Tourism Travel Accommodation OTA 105

Cloudbeds

MAY 8, 2024

It also shows what type of guests are staying at your hotel and even what booking channels (direct, online travel agencies (OTAs), etc.) You will have a better understanding of who is your guest and the percentage you are selling to each segment (ideally per month) such as: direct bookings (transients etc), corporate, groups, long stay, OTAs.

Cancellation 52

Cancellation Revenue Revenue Management Occupancy 52

SiteMinder

JUNE 24, 2024

This commission covers the cost of listing your property on their platform, accessing their extensive customer base, and using their marketing tools. Learn more Booking.com fees for hosts and hotel owners Like many OTAs, Booking.com charges some fees to hosts and hotel owners, and some to guests. Does Booking.com include resort fees?

Cancellation 52

Cancellation Overbooking Revenue OTA 52

STAAH

MAY 16, 2023

4) Flexible Cancellation Policy Guests are looking for flexibility , now more than ever. People are even ready to pay a better price in order to have the flexibility to cancel. We would love to hear from you, if you have any tips on how you plan your hotel room pricing, feel free to write to us at marketing@staah.com

Revenue Management 98

Revenue Management Occupancy Upsell Revenue 98

Cloudbeds

MAY 15, 2024

With rate parity in the hotel industry, if you sell a room on Booking.com for $100 per night, you will have to set the same rate on all other booking platforms, whether it’s other online travel agencies (OTAs) , metasearch engines, brick-and-mortar travel agents or your own website.

OTA 52

OTA Hotels Revenue Management Revenue 52

STAAH

NOVEMBER 1, 2023

Properties can tap into this increase in demand and secure revenue by offering targeted discounts to international travellers who tend to book earlier and cancel less. For steps on how to Add Country Rates via STAAH click here OTA Promotions OTA promotion feature allows a property to set up promotions on Booking.com via the MAX extranet.

OTA 52

OTA Cancellation Marketing Market 52

eZee Absolute

JANUARY 13, 2023

They surf through the internet, various hotel websites, and OTA platforms to find a perfect stay at an affordable price. Handle cancellations like a pro. Handle cancellations like a pro. One thing that can’t be overlooked here is when your guests confirm a booking with you and then cancel it. Keep your audience engaged.

Cancellation 98

Cancellation Hotels Management Business 98

Xotels

APRIL 3, 2024

This is done by thoroughly understanding your property, its customers, and the market. Also, gone are the days of selling the majority of your rooms through OTAs. Making sure you get your fair share of direct bookings allows you to compete with OTAs and avoiding to pay the hefty commissions on those bookings.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

Inn Quest

MAY 11, 2023

Importance of Pricing Strategies to Grow Your Hotelier Business Any hotel must have an effective pricing strategy to be successful, especially in a competitive market. Staying Competitive: Finally, hotel pricing strategies are essential to stay competitive in the market.

Revenue 88

Revenue Occupancy Hotels Marketing 88

SiteMinder

NOVEMBER 15, 2022

Ideally, this means travellers looking for “hotels in” will be quickly enticed further down the sales funnel, which can be a click-through to your website to book directly, an OTA, or a booking generated directly on Google. At the same time, significant differences are to be expected due to seasonality, but also between markets.

Cost Per Click 105

Cost Per Click Hotels Management Cancellation 105

eZee Absolute

SEPTEMBER 20, 2022

Evidently, this is the stage when she is most likely to turn to search engines, OTAs, metasearch platforms, destination marketing organizations (DMOs), and social media. By having a significant presence online; be it a dedicated website, Google My Business profile, OTA listings, social media, etc. And how could you do that?

OTA 96

OTA Hotels Travel Accommodation 96

SiteMinder

FEBRUARY 13, 2023

SiteMinder’s new Hotel Booking Trends report, the only hotel commerce data analysis of more than 35,000 hotels and 450+ connected booking integrations, has revealed travellers booked their trips on average eight days earlier, and cancelled their bookings 17% less year-on-year in 2022, despite a 24% increase in the average daily hotel room rate.

Average Length of Stay 52

Average Length of Stay Travel Average Daily Rate Cancellation 52