This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The impacts of Cyclone Alfred have been far reaching with the hospitality industry significantly affected by mass cancellations, according to the latest CoStar STR data. STR anticipates a quicker return to normal trading for Brisbane and Toowoomba, driven by corporate travel and recovery efforts.
Travel Association published a report that predicted that spending on domestic leisure travel will increase by 3.9%, surpassing $1 trillion in 2025. Rising travel costs have led to increased demand for budget-friendly options, with discounts, bundled packages and flexible booking policies being among the top requests.
The hospitality and travel industry is experiencing a spending surge, with online travel agencies (OTAs) like Expedia Group, Booking Holdings, Airbnb, and Trip.com Group collectively spending a record $4.08 billion on sales and marketing in the first quarter (Q1) of 2024. billion in marketing spend during Q1.
.” This delightful term perfectly captures a travel trend the 80 DAYS team have identified in their latest report : travellers, particularly those in the coveted Zillennial demographic (born 1990-2000), are prioritising relaxation and literally “doing nothing” on their trips.
A bed bank is a business-to-business (B2B) travel provider that connects hotels with travel distributors, such as online travel agencies (OTAs) and tour operators. Serving as intermediaries in the travel industry, bed banks enable hotels to increase occupancy without directly managing complex distribution channels.
Market insights can provide a comprehensive understanding of market trends, guest preferences and industry dynamics. STAAH MAX users can analyze market insights and make informed decisions. Booking.com has introduced a feature that provides Market Insights into what bookers are searching for in your region.
SiteMinder’s new Hotel Booking Trends report, a hotel commerce data analysis of more than 36,000 hotels and 450+ connected booking integrations, has revealed travelers booked their trips on average eight days earlier, and canceled their bookings 17% less year-on-year in 2022, despite a 24% increase in the average daily hotel room rate.
For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. For hotels, this includes making dynamic rate suggestions and identifying segments and offers for marketing campaigns.
trillion travelmarket. We know Expedia Group has valuable travel insights. What are you seeing in terms of the global travel outlook? The global travelmarket is currently worth US$2.3 The global travelmarket is currently worth US$2.3 What about the Australian hotel market in particular?
Did you know that nearly 70% of travelers turn to search engines when planning their trips. With this in mind, understanding the full impact of travelmarketing has never been more essential. Travelmarketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels.
What is a hotel cancellation policy? A hotel cancellation policy outlines the terms under which a guest can cancel their booking without incurring a penalty, as well as those scenarios where there will be a fee associated with a cancellation.
In the last few years, many in-person meetings, events and conventions worldwide were canceled or postponed. However, in 2024, meeting, professional event and convention spending is projected to increase alongside in-person demand, according to a recent survey from American Express Global Business Travel.
What is the Booking.com cancellation policy? The Booking.com cancellation policy outlines the terms and conditions that apply when a guest cancels a reservation at your hotel. It includes specifics about refund procedures, penalties, and fees associated with cancellations.
The year-on-year rise in direct booking value saw hotel websites either hold or improve their position among every major travel destinations top sources of total revenue, for the first time. Further analysis of SiteMinders 2024 data shows: The resurgence of international travel was fuelled by the accelerating return of Asian hotel guests.
Today’s travelers have an unprecedented level of power when it comes to booking their trips online. With a simple search, millions of travelers can be connected to their choice of brands and experiences. Gaining a deeper understanding of the traveler experience. By Hari Nair. A marketplace in-step with guest experience .
After all, India is the archipelago's biggest tourism source market. Skift Take: The #BoycottMaldives movement, fueled by a diplomatic dispute, should be of concern for the Maldivian government. Peden Doma Bhutia Read the Complete Story On Skift
Dont Let Last-Minute Pricing Cost You Profits Ed Sheerans fanbase is diverse, from students and backpackers to luxury travelers. Dynamic pricing isnt just about increasing ratesits about pricing smartly based on real-time demand, market trends, and competitor rates. That means the demand is spread across different hotel categories.
In September 2024, I gathered over 20 hoteliers and inudstry experts to explore five pertinent issues 1) 2024 Performance, 2) Revenue Generation, 3) Staffing and Leadership, 4) Marketing and Demand and 5) Technology and Vendors. Hoteliers across the world have reported similar trends, particularly in the luxury end of the market.
Worldwide marketing – Booking.com promotes you on search engines and online channels for exposure to more potential guests. Flexible Rate or Free Cancellation – the most popular rate types among our guests. Guests who choose this rate plan are not entitled to free cancellations, which encourages commitment to their bookings.
Here are the pros, cons, and key considerations to help you decide if marketing your hotel’s ghostly side is the right move. Pros of marketing a hotel as haunted 1. Attract niche markets to your hotel There’s a dedicated audience for ghost stories and paranormal experiences. Cons of marketing a hotel as haunted 1.
1) Stand out to travellers on Expedia Group sites with refundable rates Flexibility is a major priority for travellers today. Over a half of travellers who responded to a recent Expedia Group survey said they would not book non-refundable accommodation, even if it was discounted.* Read her story. Get started today!
World Tourism Day 2022: SiteMinder launches annual Changing Traveller Report, the largest accommodation-specific traveller survey globally. The Digital Influence Trend: Right now, travellers are the most winnable consumers on earth. The Digital Influence Trend: Right now, travellers are the most winnable consumers on earth.
South Carolina leisure and business travelers will experience warm welcomes, friendly service and amenities within minutes of all the incredible food, museums, entertainment and historic attractions Charleston offers.” Drury Hotels will plan for team member recruitment and key hires in the Charleston market as construction efforts continue.
But it’s an industry that never stays static; it evolves and adapts to the changing demands of travelers and the global scene. With an exciting future unfolding, this article aims to explore the trends and predictions shaping the future of travel and hospitality.
It removes a staple of the hotel industry’s digital marketing tools. You have the flexibility to choose the commission rate, for example, 10% or 14%, and decide whether to pay for each booking or only for stays i.e. accounting for cancellations. This blog covers how recent changes affect hotels. What is commission bidding?
When it comes to planning a trip, choosing the right online travel agency (OTA) can make all the difference. In 2023, the US market is bustling with various online travel agencies, each offering unique features and services for travelers. For travelers seeking informed decisions, Tripadvisor is a highly valuable resource.
Travel Association offered an industry perspective and recommendations across a set of issues critical to America’s travel economy, including U.S. visa processing, the domestic aviation system, as well as insights and projections for business and leisure travel. Travel is essential to the U.S. 13 and Jan.
Here are 8 smart pricing strategies for hotels to boost revenue and drive more bookings during the holiday season The holiday season marks a period of increased travel, festive cheer, and heightened demand in the hospitality industry. Craft targeted marketing campaigns that resonate with specific audience segments.
The post-Covid tourism surge from 2022 was initially powered by more affluent tourists seeking relaxation amid nature, user convenience, sustainable and authentic local tourism experiences, all enabled by heightened digitisation of travel. AI needs to be used responsibly and carefully as a travel enabler, said Ms Bremner.
To cope with a highly dynamic market , improve efficiency and meet the evolving needs of guests, there have been some shifts in revenue management and distribution. 6) Time to get rigid with cancellations Make packages a common offering as high cancellation rates start affecting forecasting and revenue.
Have you ever wondered how travel agents can instantly find the perfect hotel for a last-minute business trip or secure the best rates for a corporate client? The answer lies in the use by over 600,000 Travel Agents of one of the 4 Global Distribution Systems (GDS) – Sabre, Galileo, Amadeus or Worldspan. How Does GDS Work?
The dust has settled, the masks are tucked away (mostly), and the travel industry finds itself barreling into 2024, not quite a post-pandemic world, but one forever changed. Gone are the days of one-size-fits-all marketing. And competition intensifies – vacation rentals and alternative accommodations nibble at your market share.
For steps on how to Add a Mobile Rate via STAAH click here Boost international bookings – Country Rates Capitalize on the increase in international travel by offering a Country Rate. STAAH MAX users can analyze market insights and make informed decisions.
The more intuitive and easier your booking process is, the easier it will be for hotels to compete with online travel agents (OTAs) for direct bookings. Allow guests to easily modify or cancel their bookings online. Clearly display cancellation policies, terms and conditions, and privacy policies to build trust and transparency.
Many hospitality conferences and conventions were virtual or hybrid events , while others were forced to cancel altogether. 2021 also brought about many exciting developments in hospitality technology, digital marketing, hotel services, and changes in travel trends. Mountain Travel Symposium.
On one side, you have OTAs (online travel agents) that are vital distribution partners to liquidate unsold inventory and put heads in beds. The OTA dominance and advantage The OTA dominance in the distribution space is hardly one you can ignore; almost 2-1 share of bookings according to market reports.
Goodbye bland travel experiences. Modern travellers are redefining what hospitality looks like in 2023 and beyond. Hot off the press, Booking.com revealed what modern travellers are seeking – it’s not just another holiday. A large section of travellers are seeking to get away from the grips of technology and closer to nature.
This includes your cancellation and booking policies, attractive images, social proof (online reviews) and bold call-to-actions to your booking engine 3) Ensure Your Website is Mobile Friendly Today the majority of travellers book hotels on the go, using their mobile phones. Hence having a mobile-responsive website is a must.
In this article, we will explore automated hotel email marketing examples that can help your hotel stand out from the crowd. These rules can include stay dates, number of children, canceled reservations, booked dates, and more. They can also be a great way for hotel marketers to utilize dynamic content.
The travel industry is constantly changing, especially since the pandemic began in 2020. The COVID-19 pandemic turned the travel and tourism industry upside down in the United States. Luckily, travel is now trending up, but not without some new travel industry trends. Begin by requesting a free Google Analytics Analysis.
Here are 6 reasons highlighting the importance of a hotel booking engine: 1) Increase your Direct Bookings: A hotel booking engine enables guests to book rooms directly through the hotel’s website or mobile app, bypassing the need for third-party travel agents or online travel agencies (OTAs).
The hospitality industry has always been shaped by evolving travel preferences, but recent trends like the rise of remote work and the increasing popularity of staycations have significantly impacted hotel bookings. This shift has given rise to a new category of traveler: the “ work-cationer.
Listing your short-term rentals on Online Travel Agencies (OTAs) can amplify your visibility and attract potential guests, a phenomenon known as the Billboard Effect. Consider investing in a professional photographer or utilize Airbnb’s photography service in select markets. Cancellations—yours and theirs.
We encourage you all to keep in touch, keep communicating, and keep the conversations going here and on our multiple channels: @sphrcl and can connect directly with Adam @adwal or LI See a collection of our hotel marketing considerations during this time.
We organize all of the trending information in your field so you don't have to. Join 19,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content