The OTA Anxiety Trap & How Hotels Can Convert Hesitant Bookers Directly
Hospitality Net
JUNE 6, 2024
With the abundance of options, varying prices, and the uncertainty about making the right choice, booking travel is typically a stressful experience for consumers. Travelers often worry about whether they have selected the best hotel, if the price they see is fair, or if rates will fluctuate before their stay.
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