SiteMinder

JULY 13, 2024

That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Some OTAs still use cached pricing.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Cloudbeds

JULY 15, 2023

These sites may vary to include online travel agencies (OTAs) such as Booking.com , Expedia, Tripadvisor, or Agoda; travel metasearch engines such as Google, Kayak, and Trivago; GDSs such as Amadeus and Sabre; bed banks such as Hotelbeds, or online marketplaces such as Airbnb, Vrbo (former HomeAway), etc. The same happens with a cancellation.

Management 76

Management OTA Cancellation Overbooking 76

Cloudbeds

FEBRUARY 28, 2024

These channels may include the hotel’s website booking engine, online travel agencies (OTAs), the global distribution system (GDS), wholesalers, and metasearch sites. When travelers book on your website, you can upsell them to premium rooms and cross-sell onsite services and add-ons like breakfast, dining, spa, and recreation.

Revenue Management 98

Revenue Management Hotels Revenue Operations 98

SiteMinder

OCTOBER 15, 2023

Travellers are now predominantly booking their accommodation online, making it more crucial for hotels to focus on capturing bookings via their own website, OTAs, metasearch, and other online channels. Online booking channels are important for hotels because they greatly increase your reach and visibility to potential guests.

Global Distribution System 59

Global Distribution System OTA Revenue Hotels 59

eZee Absolute

SEPTEMBER 26, 2024

It’s when a guest books a room but simply doesn’t turn up without canceling. You’ve got the solo traveler who forgets about the booking, the big group that cancels last minute, and then there’s the mysterious disappearance act – no clue why they didn’t show up. There are a few different types of no-shows.

Cancellation 52

Cancellation Hotels Revenue OTA 52

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Much like with OTAs, the search results then display a list of available hotels and rates in the destination.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

Little Hotelier

NOVEMBER 6, 2023

Upselling and cross-selling Grab upselling and cross-selling opportunities with both hands. The best channel managers allow you to seamlessly connect with all of your OTAs and channels, and give you clarity and control over all pricing. Offer guests a discount if they refer friends and family to your hotel.

Revenue 59

Revenue Average Length of Stay Average Daily Rate Hotels 59

SiteMinder

JUNE 12, 2024

The use of yield management should factor in the costs of channels – from GDSs, OTAs, wholesalers, meta search sites and property websites to direct calls – and therefore how to better yield your inventory by channel, customer and more. This can involve overbooking strategies to account for last-minute cancellations or no-shows.

Yield Management 98

Yield Management Management Revenue Management Revenue 98

Fuel Travel

JULY 11, 2024

A secure, seamless connection ensures that this data is shared in real time, preventing overbooking and cancellations. This decreases your overall number of third-party bookings and your reliance on OTAs to drive occupancy. Decrease the high commission bookings from OTAs and increase direct bookings, which come at a lower cost to you.

Upsell 52

Upsell Overbooking Hotels OTA 52

Cloudbeds

JULY 27, 2023

Unlike Google’s Free Booking Links, this feature is only available to hoteliers; OTAs and resellers can not participate. If you’re listed on OTAs, you’re probably already listed on metasearch channels too. It’s worth noticing that you pay the rate per click, regardless of whether the booking is later canceled.

Cost Per Click 52

Cost Per Click OTA Digital Marketing Accommodation 52

Clock Software Hospitality

NOVEMBER 3, 2020

Here are some of the ways in which hotel PMS solutions can aid a hotel in improving daily operations: Increase RevPAR via Direct Bookings Online travel agencies (OTAs) allow hoteliers unlimited access to a large pool of potential guests, charging a commission for every booking made through them.

Hospitality 52

Hospitality OTA Revenue Management Hotels 52

Inn Quest

MAY 11, 2023

This strategy works especially well for lodging facilities that encounter seasonal fluctuations in demand or a high rate of cancellations. Hotels can increase bookings and lower the chance of cancellations by providing discounts to customers who make reservations in advance.

Revenue 88

Revenue Occupancy Hotels Marketing 88

Hotel Business

SEPTEMBER 14, 2023

Dynamic upsell: Hotels can engage guests in advance of their stay, offering enhancements like early check-in, late checkout and room upgrades. Wyndham also debuted its new OTA reconciliation tool. In doing so, hotel owners can now easily unlock new opportunities to boost revenue and their bottom line.

Average Length of Stay 64

Average Length of Stay OTA Services Revenue 64

Travelboom Marketing

SEPTEMBER 1, 2023

It’s clear that OTAs, as well as major hotel brands are putting significant resources behind creating the best hotel rewards program possible. Alternatively, less expensive room rates can be redeemed through more aggressive upselling. Considering offering an early check-in, and / or free cancellation to guests that book direct.

Hotels 52

Hotels Upsell Ancillary Revenue Travel 52

Xotels

APRIL 3, 2024

Also, gone are the days of selling the majority of your rooms through OTAs. Making sure you get your fair share of direct bookings allows you to compete with OTAs and avoiding to pay the hefty commissions on those bookings. The graph considers cancellations and identifies peak or slow booking days.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

Q4Launch

FEBRUARY 3, 2022

Channels to attract them include: Social media platforms Organic search engine traffic Directories and referral sites The goal is that once a potential guest completes this stage, they’re comfortable and ready to book with you instead of one of the OTAs. For example, overly strict cancellation policies can deter some potential guests.

Marketing Strategy 52

Marketing Strategy Upsell Occupancy Hotels 52

Cloudbeds

JUNE 8, 2023

Reservations made on your website should automatically sync with your hotel property management system and across all your OTA channels so you don’t get overbookings. Once you know exactly how much revenue each OTA generates for you, you can develop a channel mix that delivers the highest ROI. No more overbookings. Pre-arrival.

Management 98

Management Hotels Revenue Digital Marketing 98

Hotelogix

OCTOBER 19, 2023

It also aids in managing reservation cancellations and modifications, accepting reservations, sending confirmation emails, extending self-service facilities to guests, processing payments, etc. It also helps in upselling and cross-selling for more revenue. 

Hotels 52

Hotels Revenue OTA Management 52

Catala Consulting

JULY 30, 2023

Overbooking: Though counterintuitive, it helps mitigate revenue loss due to last-minute cancellations or no-shows. Channel Management: Ensures profitable utilization of distribution channels, such as online travel agencies (OTAs), direct bookings, and travel agents.

Revenue Management 52

Revenue Management Revenue Resorts Management 52

SiteMinder

JANUARY 8, 2024

For instance, you can evaluate which channel is delivering the most reservations, contributing the most to overall revenue, has the highest cancellation rate, or which has the largest or smallest lead time. Online booking engines This is essential if you want to capture direct bookings and reduce the reliance and commission you pay to OTAs.

Operations 59

Operations Management OTA Hotels 59

SiteMinder

JANUARY 8, 2024

For instance, you can evaluate which channel is delivering the most reservations, contributing the most to overall revenue, has the highest cancellation rate, or which has the largest or smallest lead time. Online booking engines This is essential if you want to capture direct bookings and reduce the reliance and commission you pay to OTAs.

Operations 52

Operations Management OTA Hotels 52

Xotels

APRIL 3, 2024

Also, gone are the days of selling the majority of your rooms through OTAs. Making sure you get your fair share of direct bookings allows you to compete with OTAs and avoiding to pay the hefty commissions on those bookings. The graph considers cancellations and identifies peak or slow booking days.

Revenue Management 40

Revenue Management Revenue Management Ancillary Revenue 40

SiteMinder

SEPTEMBER 6, 2023

Reduced cancellation risks : The closer the booking is to the stay date, the less likely it is to be cancelled. Similarly, Phocuswright found that 30% of searches are on online travel agent (OTA) mobile websites, and nearly one in four on hotel mobile sites are for same-day or next-day check in.

Overbooking 98

Overbooking Occupancy Revenue Hotels 98