How to attract the right guests with hotel market segmentation (step-by-step guide)
Cloudbeds
MARCH 20, 2023
Wholesalers resell rooms to third-party retailers like tour companies, travel agencies, and OTAs, who in turn sell the rooms to travelers. They can book well in advance or walk in last minute, typically reserve only one room at a time, and pay retail or best available rates (BAR). Maintain a diverse distribution strategy.
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