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Skift Take: Cancellations and no-shows for hotel reservations tend to be higher in summertime, which can significantly impact revenue for hotels and travel management companies (TMCs). Slicing and dicing data more granularly leads to better forecasting and may reduce potential revenue losses.
Trip cancellations throughout December resulted in a sharp drop in occupancies, from mid-70% down to 30%, equating to millions of dollars of lost revenue, according to Accommodation Australia CEO, Michael Johnson.
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