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With the right technology, these contactless experiences can not only enhance guest satisfaction , making it easier for travelers to get what they need, but also streamline internal workflows, making day-to-day hotel operations effortless for teams. Discovery Guests expect to be able to book a hotel stay without having to pick up the phone.
Consider booking patterns, cancellation rates, average length of stay, guest preferences for room amenities or dietary restrictions, website and app metrics, competitor rates, and market trends—the list goes on. DI can also be more proactive and suggest upsells tailored to guest profiles and booking patterns.
Here are 8 smart pricing strategies for hotels to boost revenue and drive more bookings during the holiday season The holiday season marks a period of increased travel, festive cheer, and heightened demand in the hospitality industry.
Goodbye bland travel experiences. Modern travellers are redefining what hospitality looks like in 2023 and beyond. Hot off the press, Booking.com revealed what modern travellers are seeking – it’s not just another holiday. A large section of travellers are seeking to get away from the grips of technology and closer to nature.
Here are 6 reasons highlighting the importance of a hotel booking engine: 1) Increase your Direct Bookings: A hotel booking engine enables guests to book rooms directly through the hotel’s website or mobile app, bypassing the need for third-party travel agents or online travel agencies (OTAs).
Did you know that nearly 70% of travelers turn to search engines when planning their trips. With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels.
When travelers make a hotel reservation, they expect a seamless experience , or they may decide to stay elsewhere. For hotels, meeting this expectation means moving away from manual processes and investing in booking software that allows travelers to book a room when they want on the channel of their choice. Generate more revenue.
This can involve overbooking strategies to account for last-minute cancellations or no-shows. Distribution Management : Overseeing the various channels through which rooms are sold, such as direct bookings, online travel agencies (OTAs), or traditional travel agents. in one day, week, or month.
With most travellers focused on budget, a discounted price can be the difference between a potential guest choosing you over a competitor. Loss leader rooms can also become profitable through upselling and cross-selling. Discount pricing is the strategy of offering customers lower room rates than normal, usually to increase demand.
It’s when a guest books a room but simply doesn’t turn up without canceling. You’ve got the solo traveler who forgets about the booking, the big group that cancels last minute, and then there’s the mysterious disappearance act – no clue why they didn’t show up. Sounds impossible?
Hotels hold so much information on what restaurants guests ask them to book, where they’re traveling from, and how much they spend on extras like room service or spa treatments. Email marketing, hotel productivity, and upselling are some of many ways to use this data. Naturally, hotels can’t please everyone.
Economic factors There will be periods of economic hardship when certain guests don’t have money to splurge on travel. There will also be good times when more people are travelling than ever. Upselling and cross-selling Grab upselling and cross-selling opportunities with both hands.
Whether it’s mitigating cancellations with predictive marketing suggestions or personalizing guest experience with tailored upsell recommendations, our supercharged platform will help hoteliers take the best actions to meet their goals. This level of decision intelligence simply hasn’t been available until now.”
Hotels are experiencing a major shift in traveler behavior, including the most recent demands from guests. In the latest TravelBoom Leisure Travel Trends Study , we recognize the importance of loyalty programs for hotels. However, when it comes to hotel loyalty programs travelers from ages 18 to 80 agree. 35 and Under 65.5%
Independent hotels have seen significant growth since online travel agencies transformed the hospitality market place. Independent hotels are the response to a growing demand for boutique hotels on the part of Millennial travellers. Some Guests are averse to being approached with an offer even if it is one they will benefit from.
With travel restrictions lifted, hotels are gearing up to welcome guests again. With the rise of alternative accommodations and online travel agencies, hotels need to adopt new strategies to attract customers and increase revenue. Positive word-of-mouth advertising can also help improve their reputation and bring more guests.
The good news is that not only does global demand for leisure travel look promising, but so does group business. As events return and travel volumes normalize post-pandemic, now is the time for hoteliers to make the most of planning their sales strategies to capture as much business as possible.
Properties still relying on phone or form bookings are losing revenue, especially amongst younger travelers who are less likely to reach out directly to the hotel. A secure, seamless connection ensures that this data is shared in real time, preventing overbooking and cancellations. Jump to Section What is hotel booking software?
When planning a trip, travelers browse dozens of properties across multiple websites before landing on their final pick. A basic strategy might involve listing your property on a few key online travel agencies (OTAs) like Airbnb and Booking.com and leaving it at that. That’s the essence of a hotel distribution strategy.
Examples of booking channels include your own website, online travel agents like Booking.com, metasearch sites like Google, traditional travel agencies, global distribution systems (GDS), and more. These booking channels are a ticket to accessing the millions of travellers around the world who could potentially be your guest.
For travelers, planning a vacation can be a lot of work. To save time and money, more travelers are turning to metasearch platforms like Google Hotel Ads, Tripadvisor, and Trivago to search for hotels, conduct price comparisons, and find deals. Watch the full session from Passport 2024. Watch now What is hotel metasearch?
After all, travelers can’t book a property they don’t find! The same happens with a cancellation. It then pushes ARI updates to that channel and, for two-way sync, it imports reservations/cancellations into your Channel Manager, PMS, and/or CRS dashboard. With advanced channel management connections, the update is fast.
Inventory management Along with managing inventory per rate-type, inventory management considers how rooms are allocated across your booking channels, optimising the mix of direct bookings, online travel agency reservations (OTAs), traditional travel agents and everything in between. How do they book and travel?
Travelers who click on your property’s link will be taken directly to the landing page you provide to complete the booking process. Moreover, today’s travelers are more price-sensitive than usual due to the current macroeconomic environment. Trivago won’t charge the hotel in case of a cancellation.
This segmentation involves identifying the purpose of the trip, differentiating between business and leisure travellers, and analysing various trends to enhance revenue performance. Focus on what leisure travellers want to add value to their stay. The graph considers cancellations and identifies peak or slow booking days.
Read more: Upselling as a Way of Improving Guest Loyalty Casting a wide net is one way to ensure full occupancy but it is hardly a profitable marketing approach in the long run. Many guests’ prospects are looking at last-minute travel opportunities, as 2020 has meant that many simply denied themselves the chance to plan a trip, to begin with.
Having a spa on property is a luxury many travelers look forward to. On-site spas have become essential in hospitality as demand for experienced-based tourism continues to rise, with travelers prioritizing their mental health and well-being. It also identifies valuable upselling and add-on opportunities.
Research Booking Pre-Arrival Arrival Occupancy Checkout / Departure Post-stay Research For us, this is called the “Dreaming” phase of the travel life cycle. For example, overly strict cancellation policies can deter some potential guests. Arrival First impressions are everything.
For example, Fuel Travel creates five triggered email templates for our hotel clients. Hotels using pre-arrival emails reported that 98% of their upsells came via emails before arrival rather than at the front desk. Reduce cancellations with confirmation emails that reassure guests. Second, is email marketing campaigns.
Overbooking: Though counterintuitive, it helps mitigate revenue loss due to last-minute cancellations or no-shows. Channel Management: Ensures profitable utilization of distribution channels, such as online travel agencies (OTAs), direct bookings, and travel agents.
He says the systems also provide an opportunity for upgrades, cross-sells or upsells, which might include a better room or a deal on a spa package. There could be a hotel [that a business traveller] stays at regularly that may not need to see the guest-service agent every time, or wait in line to get their key.
Today, 80% of travelers expect instant responses, and most prefer digital assistance over long waits. Handle bookings and cancellations smoothly – No long waiting times, just instant action. The Rise of AI in Hospitality Technology has changed how people book and experience hotels. AI is no longer a futuristic concept.
Here are some of the ways in which hotel PMS solutions can aid a hotel in improving daily operations: Increase RevPAR via Direct Bookings Online travel agencies (OTAs) allow hoteliers unlimited access to a large pool of potential guests, charging a commission for every booking made through them.
The lifespan of a guest’s loyalty is at the foundation of revenue optimization strategies, which is why during a travel drought such guests increase their value exponentially. During 2020 loyal guests have doubled their value to the establishment they frequent. What keeps a guest loyal is a topic of debate which never dies down.
A hotel competitor analysis allows your hotel or small accommodation to compare the strengths and weaknesses of your local peers with your own business, so you can work on being the most attractive option for visiting travellers. You may be able to implement valuable upsells and add-ons.
With the rise of chatbots and messaging tools across all business types, travelers expect to be able to communicate with their lodging provider before, during, and after their stay. Many travelers use Instagram and TikTok’s mobile apps for travel research, and by providing a link in your bio, you can convert these users.
There are always new strategies, traveller preferences, or industry technologies emerging to keep track of. From food and beverage to travel and tourism, any role within the hospitality sector requires providing a service to customers. Alternate operations in hospitality often rely on the success of the travel and tourism sector.
This segmentation involves identifying the purpose of the trip, differentiating between business and leisure travellers, and analysing various trends to enhance revenue performance. Focus on what leisure travellers want to add value to their stay. The graph considers cancellations and identifies peak or slow booking days.
There are always new strategies, traveller preferences, or industry technologies emerging to keep track of. From food and beverage to travel and tourism, any role within the hospitality sector requires providing a service to customers. Alternate operations in hospitality often rely on the success of the travel and tourism sector.
These bookings often occur due to sudden travel plans, business needs, or even whimsical decisions to take a quick getaway. Diverse clientele : Last-minute bookings attract a wide range of guests, from business travellers catching a late flight to spontaneous weekend adventurers.
With the hospitality industry becoming more competitive in the digital age, speed and efficiency in communication are key to engaging travelers and driving direct bookings. In this article, discover how this new integration can streamline your customer service, boost response times, reduce cancellations, and enhance the guest experience.
Hotels know upselling is a major revenue driver. A business traveler with a history of spa bookings gets a discount email days after they check out when the opportunity is already lost. The perfect moment to upsell isnt at check-in its during booking, when the guest is still making decisions. Its a lack of connected data.
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