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Unveiling Innovative Marketing Tech Strategies for Maximum Impact

Social Hospitality

Marketing is a fast-paced, tech-driven industry. In the US alone, marketers spend $23 billion on tech like social apps, CRMs, and email marketing platforms. Hospitality marketers are particularly well-positioned to take advantage of emergent technology. Automation Automation is crucial in today’s marketing landscape.

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The Access Group Expands in North America with Acquisition of Hotel Tech Specialist SHR Group

Hotel Speak

LONDON, June 6 2024 – The Access Group , a $1.3bn+ business management software provider, has added global hotel and casino technology specialist SHR to its expanding AI-powered end-to-end platform for hotels. The company already has a strong presence in Europe and APAC.

Revenue 83
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The Access Group acquires SHR

Hotel Business

The Access Group , a business management software provider, has added global hotel and casino technology specialist SHR to its AI-powered, end-to-end platform for hotels. market and service larger hotel groups, which often have more complex distribution needs than smaller boutique and independent operators. and European hotels.

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Sojern acquires VenueLytics

Hotel Business

Travel marketing platform Sojern has acquired VenueLytics , an integrated guest experience platform serving independent hotels, resorts, chains and casinos. Sojern will incorporate VenueLytics’ capabilities as an extension of the Sojern Travel Marketing Platform.

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The Rebooking Paradox: A Deep Dive into APAC’s Hospitality Challenge With Tony Marshall

Hotel Speak

Midscale hotels can also differentiate themselves in a competitive market by harnessing the power of technology to deliver tailored experiences. This enables your team to provide more relevant and valuable upsells. All teams, marketing, F&B, golf teams etc. AI can play a significant role in enhancing personalisation.

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There’s Big Money for Hotels on Diwali [No Kidding]

eZee Absolute

Spread the word through marketing. They not just boost your occupancy during the festival but also enable you to earn extra by upselling. Spread the word through marketing. Next up, bet on marketing as much as you can. Well, that’s when marketing comes into the picture. Be strategic about the pricing.

Hotels 52
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CRM software is changing the game for hospitality businesses

Hotelier Magazine

“Not only do [these two systems] manage our customer relationships as far as maintaining contact information, email data bases, and email-marketing software, they do all of our online relationship management by monitoring review sites, which let the properties know when they have a review so they can engage appropriately.”