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Marketing is a fast-paced, tech-driven industry. In the US alone, marketers spend $23 billion on tech like social apps, CRMs, and email marketing platforms. Hospitality marketers are particularly well-positioned to take advantage of emergent technology. Automation Automation is crucial in today’s marketing landscape.
LONDON, June 6 2024 – The Access Group , a $1.3bn+ business management software provider, has added global hotel and casino technology specialist SHR to its expanding AI-powered end-to-end platform for hotels. The company already has a strong presence in Europe and APAC.
The Access Group , a business management software provider, has added global hotel and casino technology specialist SHR to its AI-powered, end-to-end platform for hotels. market and service larger hotel groups, which often have more complex distribution needs than smaller boutique and independent operators. and European hotels.
Travel marketing platform Sojern has acquired VenueLytics , an integrated guest experience platform serving independent hotels, resorts, chains and casinos. Sojern will incorporate VenueLytics’ capabilities as an extension of the Sojern Travel Marketing Platform.
Midscale hotels can also differentiate themselves in a competitive market by harnessing the power of technology to deliver tailored experiences. This enables your team to provide more relevant and valuable upsells. All teams, marketing, F&B, golf teams etc. AI can play a significant role in enhancing personalisation.
Spread the word through marketing. They not just boost your occupancy during the festival but also enable you to earn extra by upselling. Spread the word through marketing. Next up, bet on marketing as much as you can. Well, that’s when marketing comes into the picture. Be strategic about the pricing.
This makes it particularly relevant for businesses like hotels (but also restaurants, casinos, or airlines), which often face high rent expenses. F&B or events), tap into new market segments such as corporate or family groups, and implement upselling/cross-selling.
“Not only do [these two systems] manage our customer relationships as far as maintaining contact information, email data bases, and email-marketing software, they do all of our online relationship management by monitoring review sites, which let the properties know when they have a review so they can engage appropriately.”
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