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Valentine’s Day) Special room rates for members of tour groups, conferences, and recurring airline or business customers Based on an analysis of your customer segmentation and booking trends, you can create different revenue options for rooms by incentivising your preferred targetmarket with personalised promotions and discounts.
Guest & Market Segmentation Hotel market segmentation is an important component of effective revenue management, allowing hotels to target diverse consumer groups based on their behaviours and budget levels. Revenue management starts by analysing the market and competition.
Guest & Market Segmentation Hotel market segmentation is an important component of effective revenue management, allowing hotels to target diverse consumer groups based on their behaviours and budget levels. Revenue management starts by analysing the market and competition.
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