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What is Yield Management: Guide for Hotels

SiteMinder

For hotels, the ultimate aim of yield management is to increase revenue by leveraging the balance between supply (available rooms) and demand (guest bookings). By understanding and anticipating guest behaviour and market dynamics, hotels can optimise their pricing strategies to boost their bottom line.

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What is a booking engine? How to increase profitability and direct bookings

Cloudbeds

Are you wondering whether you need a hotel booking engine? Using an online booking engine, hotels can drive direct reservations via their website, metasearch engines like Trivago and Google, social media platforms, email, messaging apps, and more. Mastering the art of direct bookings is pivotal for a property’s success.

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