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What is Yield Management? Yield management is a pricing and revenue management strategy that is used to maximise business performance. For hotels, the ultimate aim of yield management is to increase revenue by leveraging the balance between supply (available rooms) and demand (guest bookings).
We have written extensively about hotel revenue management strategies and tactics here throughout the years. As strategy is one of the most essential parts of revenue management, we have made a summary of all the top advice from our perspective as a hotel revenue management consulting company.
Many hoteliers question if it’s worthwhile investing in a direct booking strategy or if they can solely rely on online travel agencies (OTAs) like Airbnb, Booking.com, or Trip.com to fill occupancy. Integrating with these engines and offering real-time pricing and availability ensures that guests book directly instead of with an OTA.
What is hotel rate management? Hotel rate management is the process of strategically pricing rooms to attract guests while also maximising revenue. Table of contents Why does hotel rate management matter? Mastering the art of rate management is crucial for thriving (not just surviving) in an ever-competitive hotel landscape.
We have written extensively about hotel revenue management strategies and tactics here throughout the years. As strategy is one of the most essential parts of revenue management, we have made a summary of all the top advice from our perspective as a hotel revenue management consulting company.
Make more money during peak season with direct bookings OTAs charge a 15-25% commission fee on every booking. However, you may also be worried about managing the increased workload that awaits you. You don’t accept reservations for arrivals on the day in question, and only allow guests staying through from previous nights.
The luxury boutique Indian hotel group is redefining its distribution and revenue strategy with STAAHs reliable and effective channel management technology. It came highly recommended and a demonstration of the STAAH Max channel manager capabilities confirmed that this was the right choice for Saraca properties.
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