Remove Closed To Arrival Remove Market Research Remove OTA
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What is Yield Management: Guide for Hotels

SiteMinder

The use of yield management should factor in the costs of channels – from GDSs, OTAs, wholesalers, meta search sites and property websites to direct calls – and therefore how to better yield your inventory by channel, customer and more. What are the elements of hotel yield management?

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Hotel Revenue Management Strategies

Xotels

Also, gone are the days of selling the majority of your rooms through OTAs. Making sure you get your fair share of direct bookings allows you to compete with OTAs and avoiding to pay the hefty commissions on those bookings. This is one of the first steps when creating a revenue management strategy, performing thorough market research.